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Yarn Bowl

Maybe

The average product has only 99 reviews. But demand is soft, at -47.4% this quarter, so Yarn Bowl is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£48K/yr117K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
36%top-5 click share · 31 brands · 55 sellers

Flapen Score

Yarn Bowl against its category

The dotted line is the Home & Garden average. Past it, Yarn Bowl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yarn Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yarn Bowl 117K times last year and spent an estimated £48K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
3.2%
Market size, estimated
£48Ka year
Peak month
December8.9× the quietest month
Top search term
yarn bowl69K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £4.85 to £27.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.89 that is £0 to £1K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£4.85–£27.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #771 within Art & Craft Supplies. It carries 99 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
28.9%
Average rank
#771in Art & Craft Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Yarn Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£961£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 falling

Sellers

55

Top-5 brand share

41%

Top 20: 92%

Top-5 click share

36%

Top 20: 82%

Open market

53%

  • Littleduckling11%
  • Indus Lifespace9%
  • EDHAS8%
  • Aeelike7%
  • Happy Yak Yarn Co.7%
  • Samhita6%

Demand

Yarn Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Yarn Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yarn bowl69K/yr
  • yarn bowls for crochet13K/yr
  • yarn bowls for knitting9K/yr
  • wool bowl7K/yr
  • crochet bowl7K/yr
  • knitting bowl7K/yr
  • wooden yarn bowl5K/yr

Reviews and returns

What reviews say buyers love and hate about Yarn Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%

Not fit for purpose

is way too small

Tiny, not fit for purpose

Strength8%−0.11

The dividers are made of flimsy cardboard

Very flimsy

Flimsy

Ease Of Use7%−0.03

if you pull too hard the whole thing comes apart

Not easy

you can't do this

Color5%−0.04

did not arrive these colours which is why I chose it

much darker than the one shown in the listing

Not the colour shown

Smell4%−0.05

Smelly

the smell will not come out

Would not recommend Ive had to throw away yarn I placed inside before realising that the smell was coming from the bowl

Love

Quality-Overall20%+0.52

Beautifully made

Excellent quality

Lovely bowl which feels very good quality

Assembly/Installation11%+1.02

very easy to set up

Really easy to put together

easy to assemble

Size-Overall7%

Good size

Good size bowl for my crochet I like mine, very happy

It's big enough to take a fair amount of yarn

Design-Overall6%+0.40

It is stylish

Its a really clever design

Nice design and works well

Gifting Purpose5%+0.91

My gift was appreciated

Lovely gift

This was a Christmas gift

Return

2.3% Return rate 65% Fixable by listing

Size-Overall59%▆█▇█▇▆

Not fit for purpose

is way too small

Tiny, not fit for purpose

Defective Material/Parts8%▅█▄▁█▄
Functionality-Overall6%▃▁▃▃▁█
Material Quality5%▆▅▁▁▁█

mainly because its largely made of cardboard

I am not really a fan of the plastic cover that pulls down over the top

Snags wool

Strength4%▄▁▁██▁

The dividers are made of flimsy cardboard

Very flimsy

Flimsy

FAQ

Common Yarn Bowl questions

Answered from the same tracked data.