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Yarn Bowl

Yarn Bowl shows a thin review moat (99 avg reviews), but soft demand (-47.4% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 12Growth 1Conversion 40Competition 79Returns 67Price range 56Avg price 57Brand share 94Review moat 95Quality gap 83
This niche Category average

Is Yarn Bowl profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yarn Bowl is a £48K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Yarn Bowl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -47.4% over the last 90 days and 3.2% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr4K
Search volume / yr-47.4%117K
Conversion rate3.2%
Avg price£12.89

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers31 · 55
Top-5 product click share36%
Open market59%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement80%
New entrants (1y)14· 0 succeeded
Avg rating4.2★
Avg reviews99

Top Yarn Bowl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£961£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 falling

Sellers

55

Top-5 brand share

41%

Top 20: 92%

Top-5 click share

36%

Top 20: 82%

Open market

53%

  • Littleduckling11%
  • Indus Lifespace9%
  • EDHAS8%
  • Aeelike7%
  • Happy Yak Yarn Co.7%
  • Samhita6%

Yarn Bowl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR3.2%Products41Brands31Top 5 Brands41%OOS Rate28.9%Rating4.2★Reviews99Avg BSR#771
13K8KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Top Yarn Bowl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yarn bowl69K/yr
  • yarn bowls for crochet13K/yr
  • yarn bowls for knitting9K/yr
  • wool bowl7K/yr
  • crochet bowl7K/yr
  • knitting bowl7K/yr
  • wooden yarn bowl5K/yr

What reviews say buyers love and hate about Yarn Bowl

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall20%

Beautifully made

Assembly/Installation11%

very easy to set up

Size-Overall7%

Good size

Design-Overall6%

It is stylish

Gifting Purpose5%

My gift was appreciated

What buyers complain about

53% of reviews
Size-Overall13%

Not fit for purpose

Strength8%

The dividers are made of flimsy cardboard

Ease Of Use7%

if you pull too hard the whole thing comes apart

Color5%

did not arrive these colours which is why I chose it

Smell4%

Smelly

Yarn Bowl return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Defective Material/Parts
8%
3Functionality-Overall
6%
4Material Quality
5%
5Strength
4%

Common Yarn Bowl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yarn Bowl 53/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 41 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -47.4% over the last 90 days.
Search demand for Yarn Bowl on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.9× the quietest.