Yankee Candle Wax Melts
soft demand (-50.4% this quarter) — Yankee Candle Wax Melts doesn't clear our bar today.
Flapen Score
Is Yankee Candle Wax Melts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Yankee Candle Wax Melts is a £205K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Yankee Candle Wax Melts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.4% over the last 90 days and 9.3% of searches end in a purchase.
£205K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 19 products
Top Yankee Candle Wax Melts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)
- Price
- £16.21
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 2y ago
yankee candle set of 6 wax melt randomly mixed scents
- Price
- £9.58
- Rating
- 4.0/5
- Reviews
- 301
- Age
- 4y ago
Yankee Candle Wax Melts Scented Fragrances Cubes for Home Office - 3 Pack
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 206
- Age
- 4y ago
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
- Price
- £9.29
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago
Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
- Price
- £7.60
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 9mo ago
Trending
90-day click momentum
Summer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS
- Price
- £5.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
- Price
- £7.60
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 9mo ago
Devon Melts - Unstoppables Fresh - Highly Scented 100% Soy Wax Snapbar
- Price
- £4.22
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 6y ago
Yankee Candle Wax Melts | Fresh Cut Roses | Up to 8 Hours of Fragrance | 1 Count
- Price
- £1.94
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 6y ago
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
- Price
- £9.29
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago
Newest
by launch dateYankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
- Price
- £7.60
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 9mo ago
Summer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS
- Price
- £5.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)
- Price
- £16.21
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 2y ago
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
- Price
- £9.29
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago
Yankee Candle 3 Wax Melt Set Home Decor Scented Candles Long Lasting Romantic Aroma Aromatic Feel Amazing Present Seasonal Scents
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Yankee Candle98%
- Devon Melts2%
Yankee Candle Wax Melts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Yankee Candle Wax Melts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yankee candle wax melts236K/yr
- yankee wax melts50K/yr
- wax melts yankee candle24K/yr
- wax melts yankee33K/yr
- yankee candle wax melt13K/yr
- yankee melts8K/yr
- yankee candle melts9K/yr
- yankee wax melt9K/yr
- yankee wax melts strong scented6K/yr
- yankee candle wax melts christmas4K/yr
What reviews say buyers love and hate about Yankee Candle Wax Melts
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Gorgeous smell”
“Great value”
“These are great quality candles”
“exactly as advertised”
“long lasting melts keep my home fresh all day”
What buyers complain about
93% of reviews“No smell”
“Wayyyyyy over priced”
“so small”
“are big i break them in two”
“As you can see there isn't even any glue”
Yankee Candle Wax Melts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yankee Candle Wax Melts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
