yankee candle wax melts
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,040.84avg incumbent reviews — the moat a new listing must climb
Market size
Okay£205K£205K/yr · 392K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.26–£22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.62avg listing price — sweet spot $15–$100
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yankee candle wax melts is a £205K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
yankee candle wax melts market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £225K–£281K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 0%
- Out of stock
- 3.7%
- Avg brand age
- 39 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Yankee Candle98%
- Devon Melts2%
Demand
Weekly Amazon search volume, last 43 weeks — -50.4% search growth over the last 90 days.Top yankee candle wax melts search terms
- yankee candle wax melts236K/yr
- yankee wax melts50K/yr
- wax melts yankee candle24K/yr
- wax melts yankee33K/yr
- yankee candle wax melt13K/yr
- yankee melts8K/yr
- yankee candle melts9K/yr
- yankee wax melt9K/yr
- yankee wax melts strong scented6K/yr
- yankee candle wax melts christmas4K/yr
Top yankee candle wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)
Yankee Candle£16.214.3★196 rev
yankee candle set of 6 wax melt randomly mixed scents
Yankee Candle£9.584.0★301 rev
Yankee Candle Wax Melts Scented Fragrances Cubes for Home Office - 3 Pack
Yankee Candle£8.544.0★206 rev
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
Yankee Candle£9.294.0★43 rev
Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
Yankee Candle£7.603.9★9 rev
Newest
by launch dateYankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
Yankee Candle£7.609 rev
Summer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS
Yankee Candle£5.860 rev
6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)
Yankee Candle£16.21196 rev
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
Yankee Candle£9.2943 rev
Yankee Candle 3 Wax Melt Set Home Decor Scented Candles Long Lasting Romantic Aroma Aromatic Feel Amazing Present Seasonal Scents
Yankee Candle£6.03257 rev
Trending
90-day click momentumSummer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS
Yankee Candle£5.860.0★
Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack
Yankee Candle£7.603.9★
Devon Melts - Unstoppables Fresh - Highly Scented 100% Soy Wax Snapbar
Devon Melts£4.224.3★
Yankee Candle Wax Melts | Fresh Cut Roses | Up to 8 Hours of Fragrance | 1 Count
Yankee Candle£1.944.5★
Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White
Yankee Candle£9.294.0★
What buyers say about yankee candle wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous smell”
“Great value”
“These are great quality candles”
“exactly as advertised”
“long lasting melts keep my home fresh all day”
“Strong, lovely,”
“bits its really soft”
“Lovely gift”
“Simple”
“Good size too”
What buyers complain about
“No smell”
“Wayyyyyy over priced”
“so small”
“are big i break them in two”
“As you can see there isn't even any glue”
“Only one pack not 2 missleading”
“Very Weak”
“Not the greatest of selection”
“Waste of money”
Top return reasons
Common questions
- Is yankee candle wax melts profitable to sell on Amazon United Kingdom?
- The niche generates £205K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the yankee candle wax melts niche?
- 2 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yankee candle wax melts?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the yankee candle wax melts niche?
- Listings span £1.26–£22.22; the average listing price is £5.62 (sweet spot $15–$100). The average incumbent carries 1,041 reviews — the moat a new listing must climb.