Yankee Candle Wax Melts

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

-50.4%

Conversion, latest week

9.3%

Market size, estimated

£205Ka year

Top search term

yankee candle wax melts236K searches a year

Listings sell for £5.62 on average, from £1.26 to £22.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.62 that is £8K to £11K a year per listing.

Average price

£5.62under the $15 to $100 sweet spot

Price range

£1.26–£22.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #118 within Candles & Holders. It carries 1,041 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

95%

Out of stock, average day

3.7%

Average rank

#118in Candles & Holders

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,041per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months