Yankee Candle Wax Melts

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months

392K

Growth, 90 days vs prior 90

-50.4%

Conversion, latest week

9.3%

Market size, estimated

£205Ka year

Top search term

yankee candle wax melts236K searches a year

Listings sell for £5.62 on average, from £1.26 to £22.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.62 that is £8K to £11K a year per listing.

Average price

£5.62under the $15 to $100 sweet spot

Price range

£1.26–£22.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #118 within Candles & Holders. It carries 1,041 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

95%

Out of stock, average day

3.7%

Average rank

#118in Candles & Holders

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,041per listing

Listings tracked

19

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months