Yankee Candle Tea Lights
FailDemand is soft, at -60.7% this quarter, so Yankee Candle Tea Lights is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £15K/yr42K searches / yr
- 90-day growth
- -60.7%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 60 sellers
Flapen Score
Yankee Candle Tea Lights against its category
The dotted line is the Home & Garden average. Past it, Yankee Candle Tea Lights is stronger. Inside it, weaker.
Market
The Yankee Candle Tea Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yankee Candle Tea Lights 42K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -60.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £15Ka year
- Peak month
- December11.1× the quietest month
- Top search term
- yankee candle tea lights19K searches a year
02 · Price
A sale here is worth £10.19.
Listings sell for £10.19 on average, from £2.09 to £24.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £10.19 that is £0 to £1K a year per listing.
- Average price
- £10.19under the $15 to $100 sweet spot
- Price range
- £2.09–£24.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #349 within Candles & Holders. It carries 2,885 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 14.3%
- Average rank
- #349in Candles & Holders
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,885per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Yankee Candle Tea Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women
- Price
- £24.75
- Rating
- 4.7/5
- Reviews
- 15,218
- Age
- 10mo ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago

Yankee Candle Scented Candles Gift Set | 9 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women
- Price
- £22.62
- Rating
- 4.7/5
- Reviews
- 15,733
- Age
- 2y ago

Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 2,949
- Age
- 11y ago
Trending
90-day click momentum
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Yankee Candle Scented Candles Gift Set | 9 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women
- Price
- £22.62
- Rating
- 4.7/5
- Reviews
- 15,733
- Age
- 2y ago

Yankee Candle Tarts Tea Lights Wax A Calm and Quiet Place 8.4 x 6.1 x 1 cm
- Price
- £6.08
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 8y ago

WAX LYRICAL Scented Tealight Candles Box of 9 Lemon Verbena Colored
- Price
- £3.70
- Rating
- 3.9/5
- Reviews
- 263
- Age
- 6y ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago
Newest
by launch date
Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day
- Price
- £7.47
- Rating
- 3.9/5
- Reviews
- 95
- Age
- 8mo ago

Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women
- Price
- £24.75
- Rating
- 4.7/5
- Reviews
- 15,218
- Age
- 10mo ago

Fresh Scented Tealight Candles with 8 Hour Burn Time | Fancy Tealight Candles for Home Decoration (60 Tealights-3 Assorted Packs of 20)
- Price
- £12.38
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Bolsius Tea Lights Gift Set - Scented Tea Lights- Various Fragrances - Burn Time 4 Hours - Contains Natural Vegan Wax - Gift Tip - Decorative Household Candles - Palm Oil Free
- Price
- £4.49
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
60
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Yankee Candle66%
- AOTOIE11%
- Wax Lyrical11%
- BOLSIUS4%
- Price's4%
- Generic4%
Demand
Yankee Candle Tea Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×
Search terms
Top Yankee Candle Tea Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yankee candle tea lights19K/yr
- yankee tea lights12K/yr
- yankee tealight candles6K/yr
- yankee candle tealights4K/yr
- yankee tea lights scented1K/yr
- yankee candle tea lights 12 packs435/yr
Reviews and returns
What reviews say buyers love and hate about Yankee Candle Tea Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No smell
Especially fishy smells
No fragrance at all
The candles were smaller than expected
small
Candles are quite small
They are cheaper elsewhere
Very expensive for what it can offer
Expensive for what it is
Poorly advertised
The images for this product are not an accurate representation of what you receive
Picture misleading
created a large gas flame
One of the tea lights caught fire
Wick burns out before candles not good
Love
Great aroma
Beautiful fragrance
Great fragrance
Good value for money
Good value
Great value
Good set nice gift
Great gift
Nice gift box
The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours
great quality
Amazing products
Lovely candles
Lovely tealights
Lovely tea lights that last about 4 hours
Return
0.4% Return rate 44% Fixable by listing
The candles were smaller than expected
small
Candles are quite small
Poorly advertised
The images for this product are not an accurate representation of what you receive
Picture misleading
No smell
Especially fishy smells
No fragrance at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yankee Candle Tea Lights questions
Answered from the same tracked data.









