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Yankee Candle Tea Lights

soft demand (-60.7% this quarter) — Yankee Candle Tea Lights doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 4Growth 0Conversion 43Competition 42Returns 98Price range 43Avg price 35Brand share 10Review moat 36Quality gap 67
This niche Category average

Is Yankee Candle Tea Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yankee Candle Tea Lights is a £15K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Yankee Candle Tea Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.7% over the last 90 days and 3.4% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr1K
Search volume / yr-60.7%42K
Conversion rate3.4%
Avg price£10.19

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 60
Top-5 product click share60%
Open market4%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews2,885

Top Yankee Candle Tea Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£734£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Yankee Candle66%
  • AOTOIE11%
  • Wax Lyrical11%
  • BOLSIUS4%
  • Price's4%
  • Generic4%

Yankee Candle Tea Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR3.4%Products13Brands6Top 5 Brands96%OOS Rate14.3%Rating4.3★Reviews2,885Avg BSR#349
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Top Yankee Candle Tea Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yankee candle tea lights19K/yr
  • yankee tea lights12K/yr
  • yankee tealight candles6K/yr
  • yankee candle tealights4K/yr
  • yankee tea lights scented1K/yr
  • yankee candle tea lights 12 packs435/yr

What reviews say buyers love and hate about Yankee Candle Tea Lights

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Smell52%

Great aroma

Value For Money12%

Good value for money

Gifting Purpose12%

Good set nice gift

Quality-Overall9%

The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours

Brightness/Shine/Glow4%

Lovely candles

What buyers complain about

93% of reviews
Smell36%

No smell

Size-Overall18%

The candles were smaller than expected

Value For Money11%

They are cheaper elsewhere

Advertised Vs Actual Product8%

Poorly advertised

Flammable8%

created a large gas flame

Yankee Candle Tea Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
29%
2Size-Overall
27%
3Advertised Vs Actual Product
15%
4Smell
13%
5Product Condition
3%

Common Yankee Candle Tea Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yankee Candle Tea Lights 34/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -60.7% over the last 90 days.
Search demand for Yankee Candle Tea Lights on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 11.1× the quietest.