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Yankee Candle Tea Lights

Fail

Demand is soft, at -60.7% this quarter, so Yankee Candle Tea Lights is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£15K/yr42K searches / yr
90-day growth
-60.7%search demand this quarter
Competition
60%top-5 click share · 6 brands · 60 sellers

Flapen Score

Yankee Candle Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Yankee Candle Tea Lights is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yankee Candle Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yankee Candle Tea Lights 42K times last year and spent an estimated £15K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-60.7%
Conversion, latest week
3.4%
Market size, estimated
£15Ka year
Peak month
December11.1× the quietest month
Top search term
yankee candle tea lights19K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £2.09 to £24.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £10.19 that is £0 to £1K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£2.09–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #349 within Candles & Holders. It carries 2,885 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
14.3%
Average rank
#349in Candles & Holders
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,885per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Yankee Candle Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£734£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Yankee Candle66%
  • AOTOIE11%
  • Wax Lyrical11%
  • BOLSIUS4%
  • Price's4%
  • Generic4%

Demand

Yankee Candle Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Yankee Candle Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yankee candle tea lights19K/yr
  • yankee tea lights12K/yr
  • yankee tealight candles6K/yr
  • yankee candle tealights4K/yr
  • yankee tea lights scented1K/yr
  • yankee candle tea lights 12 packs435/yr

Reviews and returns

What reviews say buyers love and hate about Yankee Candle Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell36%+2.84

No smell

Especially fishy smells

No fragrance at all

Size-Overall18%−0.11

The candles were smaller than expected

small

Candles are quite small

Value For Money11%−0.01

They are cheaper elsewhere

Very expensive for what it can offer

Expensive for what it is

Advertised Vs Actual Product8%−0.07

Poorly advertised

The images for this product are not an accurate representation of what you receive

Picture misleading

Flammable8%−0.07

created a large gas flame

One of the tea lights caught fire

Wick burns out before candles not good

Love

Smell52%+2.84

Great aroma

Beautiful fragrance

Great fragrance

Value For Money12%−0.01

Good value for money

Good value

Great value

Gifting Purpose12%+1.08

Good set nice gift

Great gift

Nice gift box

Quality-Overall9%−0.01

The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours

great quality

Amazing products

Brightness/Shine/Glow4%+0.34

Lovely candles

Lovely tealights

Lovely tea lights that last about 4 hours

Return

0.4% Return rate 44% Fixable by listing

Gifting Purpose29%▁▁▂▆▆█
Size-Overall27%▁█▅▅▆▃

The candles were smaller than expected

small

Candles are quite small

Advertised Vs Actual Product15%▁▁▆▅▃█

Poorly advertised

The images for this product are not an accurate representation of what you receive

Picture misleading

Smell13%█▁▅▃▁▁

No smell

Especially fishy smells

No fragrance at all

Product Condition3%█▁▄▁▁▁

FAQ

Common Yankee Candle Tea Lights questions

Answered from the same tracked data.