Is yankee candle tea lights profitable to sell on Amazon United Kingdom?

The niche generates £15K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.7%. Flapen's verdict: Skip it (34/100).

How competitive is the yankee candle tea lights niche?

6 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in yankee candle tea lights?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for yankee candle tea lights peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 11.1× the quietest.

What does it cost to enter the yankee candle tea lights niche?

Listings span £2.09–£24.75; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 2,885 reviews — the moat a new listing must climb.

yankee candle tea lights

Skip it

Soft demand (-60.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.09–£24.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,885.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.19

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£15K

£15K/yr · 42K searches

Growth

Bad-60.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, yankee candle tea lights is a £15K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

yankee candle tea lights market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £10K–£13K; units × avg price
Conversion rate: 3.4%
Avg BSR: #349
Page quality: 0%
Prime: 92%
Sponsored: 54%
Out of stock: 14.3%
Avg brand age: 52 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Yankee Candle66%
AOTOIE11%
Wax Lyrical11%
BOLSIUS4%
Price's4%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -60.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Open Trend

Top yankee candle tea lights search terms

yankee candle tea lights19K/yr -49.1%1.7% conv.
yankee tea lights12K/yr -44.4%1.3% conv.
yankee tealight candles6K/yr -83.4%1.1% conv.
yankee candle tealights4K/yr -54.1%0.0% conv.
yankee tea lights scented1K/yr -43.0%0.8% conv.
yankee candle tea lights 12 packs435/yr -5.9%0.0% conv.

All search terms

Top yankee candle tea lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)

Yankee Candle£10.914.2★58 rev

Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women

Yankee Candle£24.754.7★15,218 rev

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day

AOTOIE£7.473.9★95 rev

Yankee Candle Scented Candles Gift Set | 9 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women

Yankee Candle£22.624.7★15,733 rev

Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10

Yankee Candle£13.054.4★2,949 rev

Newest

by launch date

Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)

Yankee Candle£10.9158 rev

5mo ago

16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day

AOTOIE£7.4795 rev

8mo ago

Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women

Yankee Candle£24.7515,218 rev

10mo ago

Fresh Scented Tealight Candles with 8 Hour Burn Time | Fancy Tealight Candles for Home Decoration (60 Tealights-3 Assorted Packs of 20)

Generic£12.3825 rev

1y ago

Bolsius Tea Lights Gift Set - Scented Tea Lights- Various Fragrances - Burn Time 4 Hours - Contains Natural Vegan Wax - Gift Tip - Decorative Household Candles - Palm Oil Free

BOLSIUS£4.4951 rev

2y ago

What buyers say about yankee candle tea lights

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Great aroma”

Value For Money12%

“Good value for money”

Gifting Purpose12%

“Good set nice gift”

Quality-Overall9%

“The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours”

Brightness/Shine/Glow4%

“Lovely candles”

Collectibles2%

“Lovely little candle collection”

Locally Manufactured2%

“to buy locally so thank you Amazon”

Design-Overall2%

“perfect,nicely presented”

Size-Overall1%

“Happy in general as size was as expected”

Comfort-Overall1%

“Love these t lights make my home feel cosy”

What buyers complain about

Smell36%

“No smell”

Size-Overall18%

“The candles were smaller than expected”

Value For Money11%

“They are cheaper elsewhere”

Advertised Vs Actual Product8%

“Poorly advertised”

Flammable8%

“created a large gas flame”

Quality-Overall8%

“Poor Quality - Would not buy again”

Durability1%

“they die after 10 min”

Rusts/Corrodes1%

“The metal was rusted on the bottoms”

Strength1%

“Not as strong as others I have gotten”

Top return reasons

Gifting Purpose29%

Size-Overall27%

Advertised Vs Actual Product15%

Smell13%

Product Condition3%

Value For Money3%

Quality-Overall2%

Defective Material/Parts2%

Shape/Style2%

Flammable2%

Common questions

Is yankee candle tea lights profitable to sell on Amazon United Kingdom?: The niche generates £15K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.7%. Flapen's verdict: Skip it (34/100).
How competitive is the yankee candle tea lights niche?: 6 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in yankee candle tea lights?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
When does demand for yankee candle tea lights peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 11.1× the quietest.
What does it cost to enter the yankee candle tea lights niche?: Listings span £2.09–£24.75; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 2,885 reviews — the moat a new listing must climb.