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Xmas Window Lights

Fail

Demand is soft, at -45.0% this quarter, so Xmas Window Lights is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£75K/yr482K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
54%top-5 click share · 7 brands · 15 sellers

Flapen Score

Xmas Window Lights against its category

The dotted line is the Home & Garden average. Past it, Xmas Window Lights is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xmas Window Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xmas Window Lights 482K times last year and spent an estimated £75K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
1.4%
Market size, estimated
£75Ka year
Peak month
December666.4× the quietest month
Top search term
xmas window lights89K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £4.25 to £18.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£4.25–£18.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #349 within Seasonal Décor. It carries 985 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
22.4%
Average rank
#349in Seasonal Décor
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
985per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Xmas Window Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

6%

  • Jsdoin46%
  • shsyue14%
  • Multper10%
  • CNMTCCO8%
  • YOLIGHT8%
  • Ollny7%
  • Open — no brand owns it (1 brand, 6%)

Demand

Xmas Window Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 666.4×

Search terms

Top Xmas Window Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xmas window lights89K/yr
  • window lights indoor40K/yr
  • christmas star window lights36K/yr
  • christmas curtain lights57K/yr
  • xmas window lights indoor18K/yr
  • christmas window lights battery powered19K/yr
  • christmas window light20K/yr
  • christmas star lights9K/yr
  • star window lights26K/yr
  • hanging christmas lights18K/yr

Reviews and returns

What reviews say buyers love and hate about Xmas Window Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.30

Not worth it

Not worth the money

Durability17%−0.26

Broken after 2 minutes

Stopped working after 4 days

It stayed in for about 2 hours and stopped working

Quality-Overall17%−0.02

Very cheap quality

COMPLETE GARBAGE

Poor quality

Size-Overall7%−0.06

Not fit fir the purpose

theyre very long

Hooks are very small

Functionality-Overall7%−0.11

Did not work

Lights did not work

Love

Brightness/Shine/Glow34%+1.91

Good set of lights

These are so bright

Nice lights

Value For Money20%+0.30

Excellent value for money

Good value

Definitely worth the money

Quality-Overall15%−0.02

Great quality

The item is very very brilliant

overall just amazing

Ease Of Use7%+0.57

Easy to use

Great Easy decoration with good timer

i also personally found these easy to untangle

Remote Control4%+0.43

The remote makes it very easy to change the setting and brightness and you can also sync them easily with another window

and remote control makes them a breeze to control

the remote works well

Return

4.4% Return rate 19% Fixable by listing

Functionality-Overall17%▅█▃▄▅▆

Did not work

Lights did not work

Brightness/Shine/Glow11%▇▅█▄▅▂

Lights did not work

Size-Overall10%█▁▅▄▃▃

Not fit fir the purpose

theyre very long

Hooks are very small

Durability7%▁█▁▇▄▆

Broken after 2 minutes

Stopped working after 4 days

It stayed in for about 2 hours and stopped working

Quality-Overall6%▁▅▃▁▅█

Very cheap quality

COMPLETE GARBAGE

Poor quality

FAQ

Common Xmas Window Lights questions

Answered from the same tracked data.