Is xmas window lights profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (33/100).

How competitive is the xmas window lights niche?

7 brands and 15 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in xmas window lights?

Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 4.4%.

When does demand for xmas window lights peak?

Demand peaks in Nov–Dec; the busiest month runs 666.4× the quietest.

What does it cost to enter the xmas window lights niche?

Listings span £4.25–£18.97; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 985 reviews — the moat a new listing must climb.

xmas window lights

Skip it

Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good985.27

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.99

avg listing price — sweet spot $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.25–£18.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£75K

£75K/yr · 482K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, xmas window lights is a £75K/yr Amazon United Kingdom market (482K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

xmas window lights market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £110K–£137K; units × avg price
Conversion rate: 1.4%
Avg BSR: #349
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 22.4%
Avg brand age: 38 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

Jsdoin46%
shsyue14%
Multper10%
CNMTCCO8%
YOLIGHT8%
Ollny7%
Open — no brand owns it (1 brand, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 666.4×

Open Trend

Top xmas window lights search terms

xmas window lights89K/yr +75.0%0.0% conv.
window lights indoor40K/yr -71.4%1.0% conv.
christmas star window lights36K/yr -8.0%0.0% conv.
christmas curtain lights57K/yr -27.5%0.0% conv.
xmas window lights indoor18K/yr +73.3%0.0% conv.
christmas window lights battery powered19K/yr +2.6%0.0% conv.
christmas window light20K/yr -1.7%0.0% conv.
christmas star lights9K/yr -26.7%0.0% conv.
star window lights26K/yr -57.9%0.0% conv.
hanging christmas lights18K/yr -39.5%0.0% conv.

All search terms

Top xmas window lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

shsyue Christmas Star Window Lights LED Curtain Light 2.5M Christmas Decorations Lights 138 LED 12 Star Fairy Light for Xmas Tree Party Wedding Garden Bedroom Warm White 8 Modes USB

shsyue£12.463.9★1,423 rev

Jsdoin Christmas LED Stars Curtain Lights 12 Stars 138 Window Curtain String Lights with 8 Flashing Modes Decoration for Wedding Party Wall Home Decorations USB/Battery Powered (Warm White)

Jsdoin£12.224.2★1,784 rev

Christmas Window Lights Jsdoin 2PCS Star Curtain Light Twinkle Christmas Decorate Lamp Battery Powered Hanging Warm White for Xmas Shop Window Door Party Indoor Outdoor Decorate

Jsdoin£6.114.4★363 rev

Christmas Window Lights 3 Pack Upgraded Reindeer Christmas Tree Star Hanging Lights with 8 Modes &Remote&Timer Battery Operated LED Window Xmas Decorations for Outdoor Indoor Party -Multicolor

Multper£13.654.2★269 rev

Jsdoin Christmas Window Lights 3 Packs Battery Operated Star Christmas Lights with 8 Modes & Remote 45 LED Window Warm Light for Party Indoor Outdoor Window Xmas Decoration

Jsdoin£11.994.2★381 rev

Newest

by launch date

CNMTCCO Curtain Fairy Lights Indoor 3m x 3m 300 LED Christmas Window Lights USB Powered Waterfall Hanging String Light Waterproof with 8 ModesTimer for Bedroom/Wedding/Xmas Decorations Warm White

CNMTCCO£4.25148 rev

11mo ago

Christmas Window Lights Jsdoin 2PCS Star Curtain Light Twinkle Christmas Decorate Lamp Battery Powered Hanging Warm White for Xmas Shop Window Door Party Indoor Outdoor Decorate

Jsdoin£6.11363 rev

1y ago

Christmas Window Lights 3 Pack Upgraded Reindeer Christmas Tree Star Hanging Lights with 8 Modes &Remote&Timer Battery Operated LED Window Xmas Decorations for Outdoor Indoor Party -Multicolor

Multper£13.65269 rev

1y ago

Jsdoin Curtain Fairy Lights 3.6m x 3m 360leds USB Operated 8 Modes String Light Indoor Waterproof Hanging Window Lights with Hooks for Christmas Wedding Party Wall Home Decorations (Warm White)

Jsdoin£7.521,879 rev

2y ago

Ollny Curtain Fairy Lights 200 LEDs 2mx2m Window String Lights Warm White

Ollny£6.443,541 rev

3y ago

What buyers say about xmas window lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Good set of lights”

Value For Money20%

“Excellent value for money”

Quality-Overall15%

“Great quality”

Ease Of Use7%

“Easy to use”

Remote Control4%

“The remote makes it very easy to change the setting and brightness and you can also sync them easily with another window”

Material Quality4%

“Not flimsy plastic”

Color4%

“Very pretty”

Advertised Vs Actual Product3%

“as described”

Compatibility-Overall1%

“each remote is compatible with every light”

Assembly/Installation1%

“They were easy to set up”

What buyers complain about

Value For Money17%

“Not worth it”

Durability17%

“Broken after 2 minutes”

Quality-Overall17%

“Very cheap quality”

Size-Overall7%

“Not fit fir the purpose”

Functionality-Overall7%

“Did not work”

Brightness/Shine/Glow4%

“Lights did not work”

Weight Heavy4%

“Heavy big bulb ends”

Defective Material/Parts3%

“Item did not work”

Socket/Port/Plug3%

“the USB attachment is of very poor quality”

Instructions/User Manual/Troubleshooting2%

“The instructions arent very good”

Top return reasons

Functionality-Overall17%

Brightness/Shine/Glow11%

Size-Overall10%

Durability7%

Quality-Overall6%

Socket/Port/Plug6%

Connectivity-Overall6%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Add-Ons/Attachments4%

Common questions

Is xmas window lights profitable to sell on Amazon United Kingdom?: The niche generates £75K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (33/100).
How competitive is the xmas window lights niche?: 7 brands and 15 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in xmas window lights?: Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 4.4%.
When does demand for xmas window lights peak?: Demand peaks in Nov–Dec; the busiest month runs 666.4× the quietest.
What does it cost to enter the xmas window lights niche?: Listings span £4.25–£18.97; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 985 reviews — the moat a new listing must climb.