wrendale mug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great295.26avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.76–£54.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£14.20avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 128K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wrendale mug is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wrendale mug market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #2,219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.7%
- Avg brand age
- 50 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
0%
- Royal Worcester63%
- Wrendale Designs33%
- Portmeirion4%
- Pimpernel1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
Top wrendale mug search terms
- wrendale mug72K/yr
- wrendale mugs28K/yr
- royal worcester mugs11K/yr
- portmeirion mug11K/yr
- royal worcester7K/yr
Top wrendale mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks
Royal Worcester£9.314.9★12 rev
Wrendale Designs - Diet Starts Tomorrow Mug
Wrendale Designs£10.185.0★43 rev
Wrendale Designs - Between Friends Mug
Royal Worcester£11.614.8★318 rev
Royal Worcester x Wrendale Designs Feather Your Nest Coffee Mug - Fine Bone China White Mug with Handle Featuring Cute Bird Animal Design by Artist Hannah Dale Microwave & Dishwasher Safe 310ml
Royal Worcester£10.984.9★37 rev
Wrendale Born to Be Wild Fox Ceramic Mug White
Wrendale Designs£9.844.7★121 rev
Newest
by launch date
Royal Worcester Wrendale Deigns Hare & Bee and Quaackers 0.3 Litre Duck & Hare Design Ceramic Mug Set
Wrendale Designs£19.227 rev
Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks
Royal Worcester£9.3112 rev
Royal Worcester x Wrendale Designs Coffee Mug - Touch of Pink Cattitude Design Fine Bone China Lightweight Dishwasher & Microwave Safe Suitable for Daily Tea & Coffee
Royal Worcester£10.549 rev
Wrendale Designs Royal Worcester 0.3 Litre Ceramic Mug Movie Night Dogs
Wrendale Designs£12.2869 rev
Royal Worcester x Wrendale Designs Feather Your Nest Coffee Mug - Fine Bone China White Mug with Handle Featuring Cute Bird Animal Design by Artist Hannah Dale Microwave & Dishwasher Safe 310ml
Royal Worcester£10.9837 rev
Trending
90-day click momentumRoyal Worcester Wrendale Deigns Hare & Bee and Quaackers 0.3 Litre Duck & Hare Design Ceramic Mug Set
Wrendale Designs£19.224.6★
Royal Worcester x Serendipity Set of 4 Coffee Mugs - Bone China Whiet Mugs with Handle White Cups for Hot Drinks Practical and Stylish Addition to any Kitchen 350ml
Royal Worcester£18.804.3★
Wrendale Designs - Diet Starts Tomorrow Mug
Wrendale Designs£10.185.0★
Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks
Royal Worcester£9.314.9★
Wrendale Designs - Between Friends Mug
Royal Worcester£11.614.8★
What buyers say about wrendale mug
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful quality, lovely mouth feel & arrived promptly & in good condition”
“Beautiful design”
“Charming gift”
“The ideal size”
“Omg these are addictive far too many in my collection now”
“The cup is nice to drink washes well”
“As advertised good quality”
“Great value for money”
“elegant”
“Lovely mug of tea - keeps it really hot”
What buyers complain about
“Far too small”
“Thought it was a bit pricey for the”
“It's my second one my first broke after years of using because I wasn't careful very Good quality”
“misleading”
“after a few months they have become so stained on the inside that they are an embarrassment”
“Poor quality”
“Took ages to get of as a gift”
“large barcode sticker on one side that seemed stuck on with glue”
Top return reasons
Common questions
- Is wrendale mug profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 39 tracked products. 90-day search growth is -37.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the wrendale mug niche?
- 4 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wrendale mug?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.1%.
- When does demand for wrendale mug peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the wrendale mug niche?
- Listings span £7.76–£54.72; the average listing price is £14.20 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.