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Wrendale Mug

Fail

The top 5 brands take 100% of clicks, so Wrendale Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£76K/yr128K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
39%top-5 click share · 4 brands · 28 sellers

Flapen Score

Wrendale Mug against its category

The dotted line is the Home & Garden average. Past it, Wrendale Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrendale Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrendale Mug 128K times last year and spent an estimated £76K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
4.2%
Market size, estimated
£76Ka year
Peak month
December5.2× the quietest month
Top search term
wrendale mug72K searches a year

02 · Price

A sale here is worth £14.20.

Listings sell for £14.20 on average, from £7.76 to £54.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.20 that is £0 to £1K a year per listing.

Average price
£14.20under the $15 to $100 sweet spot
Price range
£7.76–£54.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #2,219 within Glassware. It carries 295 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#2,219in Glassware
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wrendale Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

0%

  • Royal Worcester63%
  • Wrendale Designs33%
  • Portmeirion4%
  • Pimpernel1%

Demand

Wrendale Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Wrendale Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrendale mug72K/yr
  • wrendale mugs28K/yr
  • royal worcester mugs11K/yr
  • portmeirion mug11K/yr
  • royal worcester7K/yr

Reviews and returns

What reviews say buyers love and hate about Wrendale Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.59

Far too small

Also box had a small

this is a very small mug

Value For Money21%−0.05

Thought it was a bit pricey for the

cheaper would be nicer

quite expensive

Durability11%−0.01

It's my second one my first broke after years of using because I wasn't careful very Good quality

it only lasts until the next using

Advertised Vs Actual Product10%−0.05

misleading

Stain Resistance7%−0.04

after a few months they have become so stained on the inside that they are an embarrassment

In just a few weeks of use they are so badly stained that Ive stopped using them

They become stained very quickly

Love

Quality-Overall29%+2.24

Wonderful quality, lovely mouth feel & arrived promptly & in good condition

BEAUTIFUL QUALITY

Excellent products

Design-Overall15%+0.51

Beautiful design

High quality vibrant stylish design

Sleek design

Gifting Purpose12%+0.40

Charming gift

An exquisite gift

Great gift idea

Size-Overall12%+0.59

The ideal size

Lovely mugs nice size

Good size, nice and white

Collectibles5%+0.44

Omg these are addictive far too many in my collection now

Love these mugs have a collection now

Fab little mug to add to my collection would recommend

Return

1.1% Return rate 64% Fixable by listing

Size-Overall46%▆█▆▆▆▅

Far too small

Also box had a small

this is a very small mug

Defective Material/Parts10%▄▂▆▁▇█
Advertised Vs Actual Product6%▆▁▁▇▅█

misleading

Weight Heavy6%▁▁▁█▄▁
Gifting Purpose5%▁▄▁█▁▃

Took ages to get of as a gift

FAQ

Common Wrendale Mug questions

Answered from the same tracked data.