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Wrendale Mug

Fail

The top 5 brands take 100% of clicks, so Wrendale Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£76K/yr128K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
39%top-5 click share · 4 brands · 28 sellers

Flapen Score

Wrendale Mug against its category

The dotted line is the Home & Garden average. Past it, Wrendale Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrendale Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrendale Mug 128K times last year and spent an estimated £76K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
4.2%
Market size, estimated
£76Ka year
Peak month
December5.2× the quietest month
Top search term
wrendale mug72K searches a year

02 · Price

A sale here is worth £14.20.

Listings sell for £14.20 on average, from £7.76 to £54.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.20 that is £0 to £1K a year per listing.

Average price
£14.20under the $15 to $100 sweet spot
Price range
£7.76–£54.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #2,219 within Glassware. It carries 295 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#2,219in Glassware
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wrendale Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 85%

Open market

0%

  • Royal Worcester63%
  • Wrendale Designs33%
  • Portmeirion4%
  • Pimpernel1%

Demand

Wrendale Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Wrendale Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrendale mug72K/yr
  • wrendale mugs28K/yr
  • royal worcester mugs11K/yr
  • portmeirion mug11K/yr
  • royal worcester7K/yr

Reviews and returns

What reviews say buyers love and hate about Wrendale Mug

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Far too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wrendale Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data