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Wrendale Mug

brand-locked demand (top 5 brands take 100% of clicks) — Wrendale Mug doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 19Growth 6Conversion 52Competition 76Returns 93Price range 83Avg price 68Brand share 0Review moat 85Quality gap 18
This niche Category average

Is Wrendale Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wrendale Mug is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Wrendale Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.6% over the last 90 days and 4.2% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr5K
Search volume / yr-37.6%128K
Conversion rate4.2%
Avg price£14.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 28
Top-5 product click share39%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement10%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews295

Top Wrendale Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

0%

  • Royal Worcester63%
  • Wrendale Designs33%
  • Portmeirion4%
  • Pimpernel1%

Wrendale Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR4.2%Products39Brands4Top 5 Brands100%OOS Rate0.7%Rating4.7★Reviews295Avg BSR#2,219
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Top Wrendale Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wrendale mug72K/yr
  • wrendale mugs28K/yr
  • royal worcester mugs11K/yr
  • portmeirion mug11K/yr
  • royal worcester7K/yr

What reviews say buyers love and hate about Wrendale Mug

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall29%

Wonderful quality, lovely mouth feel & arrived promptly & in good condition

Design-Overall15%

Beautiful design

Gifting Purpose12%

Charming gift

Size-Overall12%

The ideal size

Collectibles5%

Omg these are addictive far too many in my collection now

What buyers complain about

82% of reviews
Size-Overall25%

Far too small

Value For Money21%

Thought it was a bit pricey for the

Durability11%

It's my second one my first broke after years of using because I wasn't careful very Good quality

Advertised Vs Actual Product10%

misleading

Stain Resistance7%

after a few months they have become so stained on the inside that they are an embarrassment

Wrendale Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Defective Material/Parts
10%
3Advertised Vs Actual Product
6%
4Weight Heavy
6%
5Gifting Purpose
5%

Common Wrendale Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrendale Mug 43/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 39 tracked products. Search demand moved -37.6% over the last 90 days.
Search demand for Wrendale Mug on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 5.2× the quietest.