Skip to content

Wreath Ring

Fail

Demand is soft, at -50.7% this quarter, so Wreath Ring is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£56K/yr125K searches / yr
90-day growth
-50.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 39 sellers

Flapen Score

Wreath Ring against its category

The dotted line is the Home & Garden average. Past it, Wreath Ring is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wreath Ring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wreath Ring 125K times last year and spent an estimated £56K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-50.7%
Conversion, latest week
5.0%
Market size, estimated
£56Ka year
Peak month
November26.2× the quietest month
Top search term
wicker wreath6K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £4.81 to £14.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.90 that is £0 to £890 a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£4.81–£14.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£890
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #1,042 within Art & Craft Supplies. It carries 278 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
77%
Out of stock, average day
24.4%
Average rank
#1,042in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wreath Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

39

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

26%

Top 20: 65%

Open market

40%

  • Thealyn22%
  • Homesecret14%
  • Rayher8%
  • YZDZSW5%
  • Falcon Workshop Supplies Ltd5%
  • QISF5%

Demand

Wreath Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.2×

Search terms

Top Wreath Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wicker wreath6K/yr
  • wire wreath frame12K/yr
  • wreath frame12K/yr
  • metal wreath frame7K/yr
  • wicker wreath ring9K/yr
  • wire wreath rings9K/yr
  • rattan wreath4K/yr
  • willow wreath ring7K/yr
  • wreath rings 12 inch8K/yr
  • metal wreath ring8K/yr

Reviews and returns

What reviews say buyers love and hate about Wreath Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product29%−0.13

Wrong advertisement

They are not like the photo

Quality-Overall21%+0.70

Definitely over priced for the quality

I suppose that the price I paid was relevant to the poor quality of the item

Size-Overall19%−0.01

Very small

Small, (20cms)

Smell14%−0.09

Smelled bad

Smelly

Moist/Dry7%−0.05

Extreamly dry and brittle

Love

Quality-Overall24%+0.70

Good quality to make wreaths

Brilliant quality

Well made, just how described, good value for money

Value For Money19%+1.33

Great deal

Value for money

Good value for money

Size-Overall10%−0.01

Nice size

Just the right size for my christmas crafts

a slightly larger diameter - great

Strength10%+1.06

The are strong

Good sturdy rings

Sturdy wreath frames

Advertised Vs Actual Product10%−0.13

were exactly as described

Exactly what they say

Does exactly what youd expect

Return

1.2% Return rate 88% Fixable by listing

Size-Overall82%▇█▇▆█▇

Very small

Small, (20cms)

Quality-Overall5%▁▁█▄▁▁

Definitely over priced for the quality

I suppose that the price I paid was relevant to the poor quality of the item

Defective Material/Parts3%█▁▅▁▁█
Shape/Style2%▁▅▁▁█▁
Thickness2%▁▁▁█▁▁

FAQ

Common Wreath Ring questions

Answered from the same tracked data.