Is wreath ring profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 47 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -50.7%. Flapen's verdict: Skip it (47/100).

How competitive is the wreath ring niche?

28 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in wreath ring?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 1.2%.

When does demand for wreath ring peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 26.2× the quietest.

What does it cost to enter the wreath ring niche?

Listings span £4.81–£14.11; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

wreath ring

Skip it

Soft demand (-50.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great277.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£8.90

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 125K searches

Growth

Bad-50.7%

90-day search growth — must beat 0% to launch

Price range

Bad£4.81–£14.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, wreath ring is a £56K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

wreath ring market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £53K–£71K; units × avg price
Conversion rate: 5.0%
Avg BSR: #1,042
Page quality: 0%
Prime: 77%
Sponsored: 79%
Out of stock: 24.4%
Avg brand age: 35 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

26%

Top 20: 65%

Open market

40%

Thealyn22%
Homesecret14%
Rayher8%
YZDZSW5%
Falcon Workshop Supplies Ltd5%
QISF5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.2×

Open Trend

Top wreath ring search terms

wicker wreath6K/yr -33.4%1.8% conv.
wire wreath frame12K/yr -46.3%4.8% conv.
wreath frame12K/yr -51.2%1.7% conv.
metal wreath frame7K/yr -47.7%3.6% conv.
wicker wreath ring9K/yr -73.0%0.9% conv.
wire wreath rings9K/yr -28.6%3.6% conv.
rattan wreath4K/yr -41.5%0.3% conv.
willow wreath ring7K/yr -63.9%3.3% conv.
wreath rings 12 inch8K/yr -35.0%2.8% conv.
metal wreath ring8K/yr -41.1%3.0% conv.

All search terms

Top wreath ring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rayher Natural Willow Twig Wreath - 25 cm Diameter Braided Base for Door Wreath and Home Decoration

Rayher£5.104.5★3,481 rev

Thealyn 12 Pack 30cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (12 Inch)

Thealyn£12.044.7★186 rev

5 Pcs 12 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£5.815.0★1 rev

Thealyn 12 Pack 45cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies(18 Inch)

Thealyn£10.374.7★186 rev

Thealyn 12 Pack 20cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (8 Inch)

Thealyn£8.624.7★186 rev

Newest

by launch date

20 Pcs 12 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£7.690 rev

5mo ago

5 Pcs 12 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£5.811 rev

7mo ago

20 Pcs 10 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£6.764 rev

7mo ago

Amerise 20 Pack 12-Inch Wreath Rings DIY Metal Wire Wreath Frame for Wreath Making Supplies Durable Wire Frames for Holiday - Christmas Valentines Easter & Seasonal Door Decor

AMERISE£12.246 rev

10mo ago

QISF 4 Pack Wire Wreath Frame 16 inch - Metal Christmas Wreath Ring Crafting Wreath Base for Xmas Thanksgiving Halloween Wedding Wreath Frame Wreath Making Supplies

QISF£11.129 rev

1y ago

What buyers say about wreath ring

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality to make wreaths”

Value For Money19%

“Great deal”

Size-Overall10%

“Nice size”

Strength10%

“The are strong”

Advertised Vs Actual Product10%

“were exactly as described”

Embellishment/Embroidery Quality7%

“Beautiful wreath”

Ease Of Use4%

“easy to use”

Frame Quality3%

“Sturdy wreath frames”

Upholstery/Fabric Quality3%

“feel strong enough for the fabric wreaths whichthey were purchased for”

Material Quality3%

“Good solid back bone”

What buyers complain about

Advertised Vs Actual Product29%

“Wrong advertisement”

Quality-Overall21%

“Definitely over priced for the quality”

Size-Overall19%

“Very small”

Smell14%

“Smelled bad”

Moist/Dry7%

“Extreamly dry and brittle”

Top return reasons

Size-Overall82%

Quality-Overall5%

Defective Material/Parts3%

Shape/Style2%

Thickness2%

Thin1%

Advertised Vs Actual Product1%

Color1%

Weight Light1%

Frame Quality1%

Common questions

Is wreath ring profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 47 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -50.7%. Flapen's verdict: Skip it (47/100).
How competitive is the wreath ring niche?: 28 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in wreath ring?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 1.2%.
When does demand for wreath ring peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 26.2× the quietest.
What does it cost to enter the wreath ring niche?: Listings span £4.81–£14.11; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.