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Wreath Ring

soft demand (-50.7% this quarter) — Wreath Ring doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 14Growth 0Conversion 59Competition 89Returns 90Price range 0Avg price 25Brand share 74Review moat 86Quality gap 35
This niche Category average

Is Wreath Ring profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wreath Ring is a £56K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Wreath Ring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.7% over the last 90 days and 5.0% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr8K
Search volume / yr-50.7%125K
Conversion rate5.0%
Avg price£8.90

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers28 · 39
Top-5 product click share26%
Open market40%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement79%
New entrants (1y)11· 0 succeeded
Avg rating4.5★
Avg reviews278

Top Wreath Ring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

39

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

26%

Top 20: 65%

Open market

40%

  • Thealyn22%
  • Homesecret14%
  • Rayher8%
  • YZDZSW5%
  • Falcon Workshop Supplies Ltd5%
  • QISF5%

Wreath Ring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR5.0%Products47Brands28Top 5 Brands60%OOS Rate24.4%Rating4.5★Reviews278Avg BSR#1,042
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.2×

Top Wreath Ring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wicker wreath6K/yr
  • wire wreath frame12K/yr
  • wreath frame12K/yr
  • metal wreath frame7K/yr
  • wicker wreath ring9K/yr
  • wire wreath rings9K/yr
  • rattan wreath4K/yr
  • willow wreath ring7K/yr
  • wreath rings 12 inch8K/yr
  • metal wreath ring8K/yr

What reviews say buyers love and hate about Wreath Ring

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall24%

Good quality to make wreaths

Value For Money19%

Great deal

Size-Overall10%

Nice size

Strength10%

The are strong

Advertised Vs Actual Product10%

were exactly as described

What buyers complain about

90% of reviews
Advertised Vs Actual Product29%

Wrong advertisement

Quality-Overall21%

Definitely over priced for the quality

Size-Overall19%

Very small

Smell14%

Smelled bad

Moist/Dry7%

Extreamly dry and brittle

Wreath Ring return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Quality-Overall
5%
3Defective Material/Parts
3%
4Shape/Style
2%
5Thickness
2%

Common Wreath Ring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wreath Ring 47/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 47 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -50.7% over the last 90 days.
Search demand for Wreath Ring on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 26.2× the quietest.