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Wreath Ring

Fail

Demand is soft, at -50.7% this quarter, so Wreath Ring is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£56K/yr125K searches / yr
90-day growth
-50.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 39 sellers

Flapen Score

Wreath Ring against its category

The dotted line is the Home & Garden average. Past it, Wreath Ring is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wreath Ring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wreath Ring 125K times last year and spent an estimated £56K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-50.7%
Conversion, latest week
5.0%
Market size, estimated
£56Ka year
Peak month
November26.2× the quietest month
Top search term
wicker wreath6K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £4.81 to £14.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.90 that is £0 to £890 a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£4.81–£14.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£890
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #1,042 within Art & Craft Supplies. It carries 278 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
77%
Out of stock, average day
24.4%
Average rank
#1,042in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
47

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wreath Ring products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

39

Est. top-5 brand share

60%

Top 20: 91%

Est. top-5 click share

26%

Top 20: 65%

Open market

40%

  • Thealyn22%
  • Homesecret14%
  • Rayher8%
  • YZDZSW5%
  • Falcon Workshop Supplies Ltd5%
  • QISF5%

Demand

Wreath Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.2×

Search terms

Top Wreath Ring search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wicker wreath6K/yr
  • wire wreath frame12K/yr
  • wreath frame12K/yr
  • metal wreath frame7K/yr
  • wicker wreath ring9K/yr
  • wire wreath rings9K/yr
  • rattan wreath4K/yr
  • willow wreath ring7K/yr
  • wreath rings 12 inch8K/yr
  • metal wreath ring8K/yr

Reviews and returns

What reviews say buyers love and hate about Wreath Ring

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Advertised Vs Actual Product”
1.2%of orders come back
“Wrong advertisement”
A buyer, on “Advertised Vs Actual Product”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wreath Ring questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data