Is wreath making supplies profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 75 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the wreath making supplies niche?

55 brands and 73 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in wreath making supplies?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Battery Life. The return rate is 0.9%.

When does demand for wreath making supplies peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 56.8× the quietest.

What does it cost to enter the wreath making supplies niche?

Listings span £1.84–£14.09; the average listing price is £7.94 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.

wreath making supplies

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but prices mostly outside the sweet spot ($1.84–$14.09) keeps it on the watch list.

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great342.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£155K

£155K/yr · 726K searches

Avg price

Bad£7.94

avg listing price — sweet spot $15–$100

Growth

Bad-41.8%

90-day search growth — must beat 0% to launch

Price range

Bad£1.84–£14.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wreath making supplies is a £155K/yr Amazon United Kingdom market (726K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

wreath making supplies market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £199K–£238K; units × avg price
Conversion rate: 2.7%
Avg BSR: #649
Page quality: 0%
Prime: 81%
Sponsored: 73%
Out of stock: 21.0%
Avg brand age: 31 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

Top-5 brand share

37%

Top 20: 74%

Top-5 click share

20%

Top 20: 55%

Open market

59%

Thealyn14%
Homesecret10%
SuQurtom5%
CHRORINE5%
Megcdtr4%
RyddeligHome4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 56.8×

Open Trend

Top wreath making supplies search terms

wreath making supplies265K/yr -55.0%1.3% conv.
wreath ring109K/yr -30.1%2.9% conv.
wreath making kit51K/yr -24.8%0.7% conv.
wreath base30K/yr -43.4%2.1% conv.
wreath rings20K/yr -38.1%3.0% conv.
wreath making24K/yr -49.7%1.3% conv.
christmas wreath making supplies60K/yr +30.7%0.4% conv.
christmas wreath decorations58K/yr +37.3%0.6% conv.
wreath decorations36K/yr -40.1%0.3% conv.
wreath kit7K/yr -58.3%0.6% conv.

All search terms

Top wreath making supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Grapevine Wreaths 4 Pcs Wreath Making Supplies Rattan Wreath for DIY Christmas Craft Front Door Wall Hanging Wedding and Party Decors (20 cm/15cm)

Megcdtr£6.454.6★16 rev

Florist Wire Green Floral Wire Christmas Wreath Making Supplies Xmas Floristry Wires Wreath Making Kit Craft Supplies for Wreaths Garland Reef Flower Arranging Accessories

RyddeligHome£3.864.6★1,467 rev

2Pcs Natural Grapevine Wreath - 30cm Round Garland Rattan Branch Garland Christmas Garland Halloween Rattan Garland DIY Crafts Garden Home Party Decorations

SuQurtom£11.664.6★80 rev

Rayher Natural Willow Twig Wreath - 25 cm Diameter Braided Base for Door Wreath and Home Decoration

Rayher£5.104.5★3,481 rev

Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)

Thealyn£7.274.7★186 rev

Newest

by launch date

20 Pcs 12 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£7.690 rev

5mo ago

20 Pcs 10 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£6.764 rev

7mo ago

5 Pcs 12 Inch Wreath Ring Metal Wire Wreath Frame for Wreath Making Supplies Floral Craft DIYs & Front Door Décor | Wreath Base for New Year Birthday Valentines & Christmas Wreath Making Kit.

Homesecret£5.811 rev

7mo ago

Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)

Thealyn£7.27186 rev

1y ago

Natural Grapevine Wreaths 4 Pcs Wreath Making Supplies Rattan Wreath for DIY Christmas Craft Front Door Wall Hanging Wedding and Party Decors (20 cm/15cm)

Megcdtr£6.4516 rev

1y ago

What buyers say about wreath making supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value for money”

Quality-Overall21%

“Good quality and all arrived intact”

Advertised Vs Actual Product14%

“Exactly what I needed”

Strength6%

“they seem sturdy”

Brightness/Shine/Glow5%

“Lights are bright”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Great size and well made”

Color3%

“The colour is vibrant”

Adhesion/Stickiness2%

“The tape rolls are good quality, great adhesive, easy to use and tear you just need to stretch the tape to activate the stickiness”

Design-Overall2%

“Lovely feathers for projects”

What buyers complain about

Advertised Vs Actual Product15%

“they certainly didnt look like the photo”

Quality-Overall11%

“Cheap quality, wire cutters unsafe”

Battery Life11%

“These are the worse battery lights I gave ever bought”

Size-Overall11%

“Very small”

Value For Money7%

“Quite expensive for basic feathers”

Smell4%

“Smelled bad”

Defective Material/Parts4%

“The pieces were just what I wanted to finish it off”

Color4%

“i would have preferred a slightly darker red hence 4 stars”

Adhesion/Stickiness4%

“Not sticky tape”

Material Quality2%

“cheap material”

Top return reasons

Size-Overall49%

Quality-Overall19%

Advertised Vs Actual Product7%

Thin5%

Functionality-Overall4%

Material Quality3%

Color2%

Shape/Style2%

Smell1%

Adhesion/Stickiness1%

Common questions

Is wreath making supplies profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 75 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the wreath making supplies niche?: 55 brands and 73 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in wreath making supplies?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Battery Life. The return rate is 0.9%.
When does demand for wreath making supplies peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 56.8× the quietest.
What does it cost to enter the wreath making supplies niche?: Listings span £1.84–£14.09; the average listing price is £7.94 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.