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Wreath Making Supplies

Maybe

The top 5 products take only 20% of clicks. But prices span $1.84–$14.09, mostly outside the sweet spot, so Wreath Making Supplies is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£155K/yr726K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
20%top-5 click share · 55 brands · 73 sellers

Flapen Score

Wreath Making Supplies against its category

The dotted line is the Home & Garden average. Past it, Wreath Making Supplies is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wreath Making Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wreath Making Supplies 726K times last year and spent an estimated £155K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
2.7%
Market size, estimated
£155Ka year
Peak month
November56.8× the quietest month
Top search term
wreath making supplies265K searches a year

02 · Price

A sale here is worth £7.94.

Listings sell for £7.94 on average, from £1.84 to £14.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.94 that is £2K to £4K a year per listing.

Average price
£7.94under the $15 to $100 sweet spot
Price range
£1.84–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #649 within Art & Craft Supplies. It carries 342 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
81%
Out of stock, average day
21.0%
Average rank
#649in Art & Craft Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
75

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wreath Making Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

55 falling

Sellers

73

Top-5 brand share

37%

Top 20: 74%

Top-5 click share

20%

Top 20: 55%

Open market

59%

  • Thealyn14%
  • Homesecret10%
  • SuQurtom5%
  • CHRORINE5%
  • Megcdtr4%
  • RyddeligHome4%

Demand

Wreath Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 56.8×

Search terms

Top Wreath Making Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wreath making supplies265K/yr
  • wreath ring109K/yr
  • wreath making kit51K/yr
  • wreath base30K/yr
  • wreath rings20K/yr
  • wreath making24K/yr
  • christmas wreath making supplies60K/yr
  • christmas wreath decorations58K/yr
  • wreath decorations36K/yr
  • wreath kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Wreath Making Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product15%−0.13

they certainly didnt look like the photo

This is a wrong description

Wrong advertisement

Quality-Overall11%−0.06

Cheap quality, wire cutters unsafe

Definitely over priced for the quality

Poor quality

Battery Life11%−0.11

These are the worse battery lights I gave ever bought

batteries only lasted 9 hrs

Poor battery usage

Size-Overall11%−0.01

Very small

they're tiny

Smaller than I thought

Value For Money7%+2.29

Quite expensive for basic feathers

I dont feel this was value for money

rather expensive

Love

Value For Money23%+2.29

Good value for money

Great deal

Great value for money

Quality-Overall21%−0.06

Good quality and all arrived intact

Excellent product

Nice variety

Advertised Vs Actual Product14%−0.13

Exactly what I needed

did the job

As described

Strength6%+0.43

they seem sturdy

Sturdy wreath frames

Sturdy enough for making a wreath

Brightness/Shine/Glow5%+0.52

Lights are bright

the light was good

Brightness

Return

0.9% Return rate 64% Fixable by listing

Size-Overall49%▇█▇▅▄▆

Very small

they're tiny

Smaller than I thought

Quality-Overall19%▅▅▇▆█▃

Cheap quality, wire cutters unsafe

Definitely over priced for the quality

Poor quality

Advertised Vs Actual Product7%▃▄▃▄▅█

they certainly didnt look like the photo

This is a wrong description

Wrong advertisement

Thin5%▄▁▃█▁▁
Functionality-Overall4%▆▁▂▁█▂

FAQ

Common Wreath Making Supplies questions

Answered from the same tracked data.