wrapping ribbon
Skip itPrices mostly outside the sweet spot ($1.28–$9.86) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great490.36avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 309K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.61avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£9.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wrapping ribbon is a £124K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wrapping ribbon market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £115K–£138K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 13.5%
- Avg brand age
- 27 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
23 flat
Sellers
33
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
50%
Top 20: 85%
Open market
38%
- G2PLUS17%
- Cydaluya14%
- Rowwait10%
- ONLYQIQIU9%
- SOTMALTK7%
- tenn well5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -15.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Top wrapping ribbon search terms
- ribbons for gift wrapping173K/yr
- gift ribbon28K/yr
- ribbon for gift wrapping25K/yr
- wrapping ribbon27K/yr
- gift ribbons for presents11K/yr
- gift wrap ribbon10K/yr
- present ribbon10K/yr
- wrapping ribbon for presents11K/yr
- gift wrapping ribbon8K/yr
- parcel ribbon5K/yr
Top wrapping ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
G2PLUS£2.524.5★798 rev
22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.384.5★158 rev
5mm Wide Curling Ribbon Set 12 Rolls Balloon CurlingRibbon 12Colors CurlingBalloon String Gift Wrapping Ribbon Bow Ribbonfor Party Wedding DIY Festival Crafts (10m/Roll)
Rowwait£2.544.4★148 rev
ONLYQIQIU 12 Rolls Curling Ribbons for Gift Wrapping Crafting 5mm Balloon Ribbon Balloon String for Christmas Wedding Birthday Party Decorations 10m/Roll (Assorted Colors Curling Ribbon)
ONLYQIQIU£4.184.3★620 rev
12 Colours Rainbow Satin Ribbon 10mm x 9m Each Total 108 Meters Double Faced Coloured Ribbon Perfect for Gift Wrapping DIY Crafts Hair Bows Wedding Balloon Ribbon Christmas Decorations
SOTMALTK£5.584.7★624 rev
Newest
by launch date
XEANCO 10mm Pink Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£1.98135 rev
Happy Birthday Cotton Ribbon Natural Handmade Fringe Ribbons for Gift Wrapping Crafts Flower Bouquets Wedding Decorations Balloon Ribbon Personalized Cotton Twill Tape Webbing Strap 10 Yard/1.5cm
Duminyu£3.384 rev
20mm Wide Pink Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.3434 rev
woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
woric£6.0335 rev
Cotton Ribbon 10 Yard/9.14m Gift Wrapping Wrap Text Ribbon Twill Tape Vintage Decoration for Bouquet Holiday Party Gifts Wrapping Crafts Supplies (Happy Birthday)
Penitue£4.295 rev
Trending
90-day click momentumworic 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
woric£6.034.6★
20mm Wide Pink Ribbon Yiduohua 22M Ribbons for Gift Wrapping Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Yiduohua£3.344.8★
Happy Birthday Cotton Ribbon Natural Handmade Fringe Ribbons for Gift Wrapping Crafts Flower Bouquets Wedding Decorations Balloon Ribbon Personalized Cotton Twill Tape Webbing Strap 10 Yard/1.5cm
Duminyu£3.385.0★
G2PLUS Baby Pink Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
G2PLUS£2.544.5★
G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
G2PLUS£2.524.5★
What buyers say about wrapping ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Great colours”
“the quality is perfectly fine for gift wrapping”
“Great quality and price”
“Easy to use”
“Better then I expected”
“The perfect finishing touch for those special presents”
“material”
“Fit for purpose and pretty too”
“Strong and good quality”
“The ribbon itself feels smooth”
What buyers complain about
“AWFUL QUALITY”
“I wouldnt call this baby pink”
“Its very plastic”
“This ribbon is not the usual standard Iv had before its more like paper than ribbon”
“a little bit long on a couple of my measurements”
“Poor description”
“just very flimsy/ thin”
“its not very durable”
“just very flimsy/ thin”
“it's poor value”
Top return reasons
Common questions
- Is wrapping ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the wrapping ribbon niche?
- 23 brands and 33 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in wrapping ribbon?
- Top complaints mined from reviews: Quality-Overall, Color, Material Quality. The return rate is 0.6%.
- When does demand for wrapping ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
- What does it cost to enter the wrapping ribbon niche?
- Listings span £1.28–£9.86; the average listing price is £4.61 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.