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Wrapping Ribbon

Fail

Prices span $1.28–$9.86, mostly outside the sweet spot, so Wrapping Ribbon is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£124K/yr309K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
50%top-5 click share · 23 brands · 33 sellers

Flapen Score

Wrapping Ribbon against its category

The dotted line is the Home & Garden average. Past it, Wrapping Ribbon is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapping Ribbon 309K times last year and spent an estimated £124K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
8.7%
Market size, estimated
£124Ka year
Peak month
December8.8× the quietest month
Top search term
ribbons for gift wrapping173K searches a year

02 · Price

A sale here is worth £4.61.

Listings sell for £4.61 on average, from £1.28 to £9.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.61 that is £2K to £3K a year per listing.

Average price
£4.61under the $15 to $100 sweet spot
Price range
£1.28–£9.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #184 within Sewing. It carries 490 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
13.5%
Average rank
#184in Sewing
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wrapping Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

33

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

50%

Top 20: 85%

Open market

38%

  • G2PLUS17%
  • Cydaluya14%
  • Rowwait10%
  • ONLYQIQIU9%
  • SOTMALTK7%
  • tenn well5%

Demand

Wrapping Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Wrapping Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ribbons for gift wrapping173K/yr
  • gift ribbon28K/yr
  • ribbon for gift wrapping25K/yr
  • wrapping ribbon27K/yr
  • gift ribbons for presents11K/yr
  • gift wrap ribbon10K/yr
  • present ribbon10K/yr
  • wrapping ribbon for presents11K/yr
  • gift wrapping ribbon8K/yr
  • parcel ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.53

AWFUL QUALITY

looks pretty cheap

Really cheap quality, feels and looks plasticky

Color15%−0.04

I wouldnt call this baby pink

Misleading colour

Colour not as described

Material Quality8%−0.09

Its very plastic

feels and looks plasticky

Paper Quality6%−0.07

This ribbon is not the usual standard Iv had before its more like paper than ribbon

Size-Overall6%−0.01

a little bit long on a couple of my measurements

narrower than I expected

Love

Color29%−0.04

Great colours

Bright colours

Lovely colour

Quality-Overall24%+0.53

the quality is perfectly fine for gift wrapping

Good Quality

This was great good quality ribbon

Value For Money14%+2.12

Great quality and price

They're well worth the money

Excellent value

Ease Of Use6%+0.21

Easy to use

easy to handle Perfect for the craft for which I wanted it

Its easy to work with

Advertised Vs Actual Product6%−0.01

Better then I expected

Exactly as described

Just what I was hoping for

Return

0.6% Return rate 66% Fixable by listing

Color40%▇▇▆▇██

I wouldnt call this baby pink

Misleading colour

Colour not as described

Size-Overall14%▇█▆█▅█

a little bit long on a couple of my measurements

narrower than I expected

Quality-Overall12%█▆▄▂█▅

AWFUL QUALITY

looks pretty cheap

Really cheap quality, feels and looks plasticky

Thin11%█▄▅▅▅▅
Display Colors5%▃▂▂█▁▅

FAQ

Common Wrapping Ribbon questions

Answered from the same tracked data.