wrapping paper storage box
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good982.06avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.45–£26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad£38K£38K/yr · 52K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wrapping paper storage box is a £38K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
wrapping paper storage box market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £22K–£27K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 41%
- Out of stock
- 17.3%
- Avg brand age
- 41 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
13%
- Really Useful Box46%
- RAM ONLINE14%
- Dijia9%
- STORESTACK8%
- Estefanlo5%
- Dokon5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 11.0×
Top wrapping paper storage box search terms
- wrapping paper storage box30K/yr
- wrapping paper box15K/yr
- wrapping paper storage box plastic6K/yr
Top wrapping paper storage box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Really Useful Box Plastic Storage 22 Litre Clear (Pack Of 2)
Really Useful Box£24.774.8★4,102 rev
Really Useful Wrapping Paper Storage Box 22 Litre Organiser Case Container
Really Useful Box£19.314.3★217 rev
Ram Christmas Cylinder Gift Wrap Storage Clear Bag Wrapping Paper Organiser Xmas Christmas Tidy Stores Baubles Tinsels Lights Bows Heavy Duty Material
RAM ONLINE£4.794.3★1,165 rev
StoreStack 2.2 Litre Storage Box with lid W370xD110xH80mm Clear
STORESTACK£5.914.4★578 rev
2 Christmas Wrapping Paper Storage Bag- Durable Fabric Wrapping Paper Roll Gift Wrap Storage Bag Box for Rolls 79x14x14cm
Dijia£6.464.4★395 rev
Newest
by launch date
OUTTDID Gift Wrap Sleeve 1 Pieces Waterproof Heavy Duty 600D Oxford Fabric Christmas Wrapping Paper Storage Bag Organizer with Pockets (78x13cm) - Black
OUTTDID£7.05193 rev
Really Useful Box Plastic Storage 22 Litre Clear (Pack Of 2)
Really Useful Box£24.774,102 rev
Estefanlo Wrapping Paper Storage Wrapping Paper Storage Bag Wrapping Paper Storage Box
Estefanlo£10.1168 rev
Gift Wrapping Paper Storage-1 PCS Oxford Storage Bag for Wrapping Paper Roll Wrapping Paper Storage Bag 79 * 13 * 13 CM Black
Dijia£5.72255 rev
2 Christmas Wrapping Paper Storage Bag- Durable Fabric Wrapping Paper Roll Gift Wrap Storage Bag Box for Rolls 79x14x14cm
Dijia£6.46395 rev
Trending
90-day click momentum
Vinsani Christmas Xmas Decoration Gift Wrap Fabric Storage Bag Large Waterproof Accesories Décor Organiser (83 x 35 x 14 cm) for Wrapping Paper Rolls Tags & Bows - Red
Vinsani£5.814.5★
Gift Wrapping Paper Storage-1 PCS Oxford Storage Bag for Wrapping Paper Roll Wrapping Paper Storage Bag 79 * 13 * 13 CM Black
Dijia£5.724.5★
Really Useful Box Plastic Storage 25.5 Litre Clear (Pack of 2)
Really Useful Box£26.464.4★
Ram Large Fabric Wrapping Paper Storage Gift Wrap Christmas Wrapping Rolls Storage Bag Grey (82 x 34 x 13 cm) For Paper Tags & Bows
RAM ONLINE£5.464.0★
Dokon Christmas Wrapping Paper Storage Bag Heavy Duty Oxford Fabric Gift Wrap Storage Bag with Durable Handle and Zipper Xmas Wrapping Paper Organiser for Papers Decoration (82x13x34cm) -Black
Dokon£8.824.4★
What buyers say about wrapping paper storage box
What buyers praise and complain about, mined from review topics.What buyers love
“Great storage bag”
“Good quality storage case”
“Good size”
“Strong material”
“Good value for money”
“This is very useful”
“Neatly stores wrapping paper rolls”
“Exactly as described”
“Great bag for organising gift wrapping items”
“It feels durable”
What buyers complain about
“Cheap poor quality”
“flimsy”
“Zip was flimsy”
“Looks nothing like the picture”
“stinks”
“Im unable to use it”
“it breaks quickly”
“Cheap material”
“the sizes listed on the item are incorrect”
“Not worth the money”
Top return reasons
Common questions
- Is wrapping paper storage box profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 17 tracked products. 90-day search growth is -38.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the wrapping paper storage box niche?
- 10 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in wrapping paper storage box?
- Top complaints mined from reviews: Quality-Overall, Strength, Zipper Quality. The return rate is 1.3%.
- When does demand for wrapping paper storage box peak?
- Demand peaks in Jan–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the wrapping paper storage box niche?
- Listings span £4.45–£26.46; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.