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Wrapping Paper Storage Box

Fail

Demand is soft, at -38.6% this quarter, so Wrapping Paper Storage Box is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£38K/yr52K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
57%top-5 click share · 10 brands · 37 sellers

Flapen Score

Wrapping Paper Storage Box against its category

The dotted line is the Home & Garden average. Past it, Wrapping Paper Storage Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Paper Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapping Paper Storage Box 52K times last year and spent an estimated £38K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
6.7%
Market size, estimated
£38Ka year
Peak month
January11.0× the quietest month
Top search term
wrapping paper storage box30K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £4.45 to £26.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.98 that is £1K to £3K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£4.45–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #364 within Storage & Organisation. It carries 982 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
71%
Out of stock, average day
17.3%
Average rank
#364in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
982per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wrapping Paper Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

13%

  • Really Useful Box46%
  • RAM ONLINE14%
  • Dijia9%
  • STORESTACK8%
  • Estefanlo5%
  • Dokon5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Wrapping Paper Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Wrapping Paper Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrapping paper storage box30K/yr
  • wrapping paper box15K/yr
  • wrapping paper storage box plastic6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Paper Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.06

Cheap poor quality

Quite poor quality and flimsy, I was expecting more for the money

Disappointed with quality

Strength15%−0.04

flimsy

it could easily rip if too many items were stored in it

Flimsy

Zipper Quality13%−0.08

Zip was flimsy

Rubbish zip

the zip has broken already

Advertised Vs Actual Product9%−0.06

Looks nothing like the picture

Not like picture

Not as described

Smell5%−0.03

stinks

Item smells musty

Strong chemical smell

Love

Storage Capacity24%+2.86

Great storage bag

Very good storage option

Good storage

Quality-Overall17%−0.06

Good quality storage case

Great storage, quality product

Brilliant quality

Size-Overall12%+0.38

Good size

Useful size for what I needed it for

They come in a wide variety of sizes to fit the needs of many people

Strength9%−0.04

Strong material

good and sturdy

The box is very sturdy

Value For Money7%+0.44

Good value for money

good value

great price

Return

1.3% Return rate 54% Fixable by listing

Size-Overall45%▅▅▇█▆▅

the sizes listed on the item are incorrect

it was so much smaller than advertised

Item that arrived is smaller

Quality-Overall9%▄▅▂▅▂█

Cheap poor quality

Quite poor quality and flimsy, I was expecting more for the money

Disappointed with quality

Strength9%▇▄▇█▅▄

flimsy

it could easily rip if too many items were stored in it

Flimsy

Defective Material/Parts7%▃▄██▃▄
Zipper Quality5%▁▁▅▂▆█

Zip was flimsy

Rubbish zip

the zip has broken already

FAQ

Common Wrapping Paper Storage Box questions

Answered from the same tracked data.