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Wrapping Paper Storage

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -39.3% this quarter, so Wrapping Paper Storage is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£445K/yr545K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 39 sellers

Flapen Score

Wrapping Paper Storage against its category

The dotted line is the Home & Garden average. Past it, Wrapping Paper Storage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrapping Paper Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrapping Paper Storage 545K times last year and spent an estimated £445K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £445K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
8.1%
Market size, estimated
£445Ka year
Peak month
January10.6× the quietest month
Top search term
wrapping paper storage350K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £4.22 to £25.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £10.05 that is £10K to £13K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£4.22–£25.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #402 within Storage & Organisation. It carries 1,106 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
26.9%
Average rank
#402in Storage & Organisation
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,106per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wrapping Paper Storage products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

39

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

18%

  • RAM ONLINE40%
  • Dijia16%
  • Dokon10%
  • Really Useful Box8%
  • Vinsani5%
  • Pelle & Sol3%
  • Open — no brand owns it (12 brands, 18%)

Demand

Wrapping Paper Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Wrapping Paper Storage search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrapping paper storage350K/yr
  • wrapping paper storage box30K/yr
  • wrapping paper storage bag37K/yr
  • gift wrap storage17K/yr
  • wrapping paper box15K/yr
  • wrapping paper bag19K/yr
  • wrapping paper holder13K/yr
  • wrapping paper box storage9K/yr
  • wrapping paper bag storage7K/yr
  • gift bag storage5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Paper Storage

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Storage Capacity”
19%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Cheap poor quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wrapping Paper Storage questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data