Wrapping Paper Cutter
FailDemand is soft, at -42.6% this quarter, so Wrapping Paper Cutter is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £59K/yr207K searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 56%top-5 click share · 25 brands · 29 sellers
Flapen Score
Wrapping Paper Cutter against its category
The dotted line is the Home & Garden average. Past it, Wrapping Paper Cutter is stronger. Inside it, weaker.
Market
The Wrapping Paper Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wrapping Paper Cutter 207K times last year and spent an estimated £59K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £59Ka year
- Peak month
- December104.7× the quietest month
- Top search term
- wrapping paper cutter156K searches a year
02 · Price
A sale here is worth £8.50.
Listings sell for £8.50 on average, from £2.81 to £45.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.50 that is £2K to £4K a year per listing.
- Average price
- £8.50under the $15 to $100 sweet spot
- Price range
- £2.81–£45.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 40.7% of listings are out of stock. The average listing ranks #671 within Paper & Paper Crafts. It carries 1,143 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 96%
- Out of stock, average day
- 40.7%
- Average rank
- #671in Paper & Paper Crafts
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,143per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Wrapping Paper Cutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![TRILINK Replaceable Sliding Wrapping Paper Cutter [2-Pack with 4 Blades] Gift Wrap Cutter Christmas & Birthday Occasion 1 count (Pack of 2)](https://m.media-amazon.com/images/I/51kHgiORA+L.jpg)
TRILINK Replaceable Sliding Wrapping Paper Cutter [2-Pack with 4 Blades] Gift Wrap Cutter Christmas & Birthday Occasion 1 count (Pack of 2)
- Price
- £6.76
- Rating
- 3.7/5
- Reviews
- 428
- Age
- 4y ago
2-Pack (4 Blades) Wrapping Paper Cutter Sliding Gift Wrap Cutter for Wrapping Paper Cutting Tool for Christmas Halloween Holidays and Birthdays
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 1y ago
Funver 2 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Effortless Wrapping Paper Cutting Paper Cutting Tool for Christmas Halloween Holidays and Birthdays Gifts (Green)
- Price
- £4.38
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 8mo ago
Replaceable Wrapping Paper Cutter(2 Rollers & 4 Blades) Christmas Gift Wrap Roll Cutter Tool Little Sliding Cutter Tube Rolled Cutting Device for Halloween Birthday Holiday Crafting Wrapping Paper
- Price
- £6.22
- Rating
- 3.7/5
- Reviews
- 1,581
- Age
- 3y ago
Wrapping Paper Cutter 2pcs Sliding Gift Wrap Cutter with Concealed Blade Paper Roll Cutting Tool with 10 Replacement Blades Lightweight Gift Wrapping Tools for Christmas Birthdays Holidays
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Trending
90-day click momentum
Funver 2 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Effortless Wrapping Paper Cutting Paper Cutting Tool for Christmas Halloween Holidays and Birthdays Gifts (Black)
- Price
- £3.94
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago
4 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Wraping Efficient Cutting Tool for Gift Wrapping Paper and Film for Christmas Birthday Orange and Yellow
- Price
- £3.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Funver 2 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Effortless Wrapping Paper Cutting Paper Cutting Tool for Christmas Halloween Holidays and Birthdays Gifts (Orange)
- Price
- £3.68
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Wrapping Paper Cutter 2pcs Sliding Gift Wrap Cutter with Concealed Blade Paper Roll Cutting Tool with 10 Replacement Blades Lightweight Gift Wrapping Tools for Christmas Birthdays Holidays
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Draper Packaging Cutter Blue (Plastic Alloy Steel Blade Safety Style)
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 566
- Age
- 6y ago
Newest
by launch dateFunver 2 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Effortless Wrapping Paper Cutting Paper Cutting Tool for Christmas Halloween Holidays and Birthdays Gifts (Black)
- Price
- £3.94
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago
Funver 2 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Effortless Wrapping Paper Cutting Paper Cutting Tool for Christmas Halloween Holidays and Birthdays Gifts (Orange)
- Price
- £3.68
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
4 Pack Wrapping Paper Cutter Sliding Gift Wrap Cutter for Wraping Efficient Cutting Tool for Gift Wrapping Paper and Film for Christmas Birthday Orange and Yellow
- Price
- £3.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
2PCS Christmas Wrapping Paper Cutter Gift Wrap Clamps Sliding DIY Handmade Tool for Birthday and Christmas Presents
- Price
- £3.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Wrapping Paper Cutter 2pcs Sliding Gift Wrap Cutter with Concealed Blade Paper Roll Cutting Tool with 10 Replacement Blades Lightweight Gift Wrapping Tools for Christmas Birthdays Holidays
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
29
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
56%
Top 20: 92%
Open market
33%
- TRILINK20%
- Funver14%
- HMMHYY12%
- iyes.top11%
- Wriligel5%
- Armo Home5%
Demand
Wrapping Paper Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 104.7×
Search terms
Top Wrapping Paper Cutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wrapping paper cutter156K/yr
- wrapping paper cutter sliding cutter14K/yr
- gift wrap cutter9K/yr
- little elf gift wrap cutter8K/yr
- wrapping paper cutter and tape dispenser8K/yr
- christmas paper cutter7K/yr
- christmas wrapping paper cutter4K/yr
Reviews and returns
What reviews say buyers love and hate about Wrapping Paper Cutter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it stopped working after a few uses, disappointing
its not durable enough
Broke easily
Although its cheap wasnt worth the money
Would have expected longer use for the price
Waste of money
Might do better with paper very flimsy
It mangles the paper so no clean cut
Would not cut the required or advertised amount of paper
Ok. I don't think k it worked that good
Unfortunately much more of a miss than hit
Although its cheap wasnt worth the money
Bad quality
Poor quality
Love
Easy to use
printing for work a little easier
They work easily
So far, it is so worth the purchase
Excellent value for money
really good value too
this is a game changer easy to use so sharp it glides through the paper great design I would recommend this without hesitation
slices through 300gsm 140lb Watercolour paper easily enough
Lovely little paper cutting tool
Exactly as described
just what I needed
This is exactly as described
this one came up a lot also I liked all the feedback
Excellent product
The quality seems reasonable
Return
1.1% Return rate 15% Fixable by listing
Ok. I don't think k it worked that good
Unfortunately much more of a miss than hit
Although its cheap wasnt worth the money
Bad quality
Poor quality
The blades weren't very sharp
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrapping Paper Cutter questions
Answered from the same tracked data.