Wrapping Paper

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months

6.8M

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

8.0%

Market size, estimated

£3.2Ma year

Peak month

December10.7× the quietest month

Top search term

wrapping paper2.3M searches a year

Listings sell for £5.97 on average, from £1.51 to £11.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £5.97 that is £15K to £18K a year per listing.

Average price

£5.97under the $15 to $100 sweet spot

Price range

£1.51–£11.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

2,500–3,000

Revenue per listing a year

£15K–£18K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #109 within Paper & Paper Crafts. It carries 938 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

10.7%

Average rank

#109in Paper & Paper Crafts

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

938per listing

Listings tracked

63

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months