Wrapping Paper
MaybeReturns run at only 0.2% of orders. But prices span $1.51–$11.16, mostly outside the sweet spot, so Wrapping Paper is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £3.2M/yr6.8M searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 30%top-5 click share · 35 brands · 42 sellers
Flapen Score
Wrapping Paper against its category
The dotted line is the Home & Garden average. Past it, Wrapping Paper is stronger. Inside it, weaker.
Market
The Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wrapping Paper 6.8M times last year and spent an estimated £3.2M. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £3.2Ma year
- Peak month
- December10.7× the quietest month
- Top search term
- wrapping paper2.3M searches a year
02 · Price
A sale here is worth £5.97.
Listings sell for £5.97 on average, from £1.51 to £11.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £5.97 that is £15K to £18K a year per listing.
- Average price
- £5.97under the $15 to $100 sweet spot
- Price range
- £1.51–£11.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #109 within Paper & Paper Crafts. It carries 938 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 10.7%
- Average rank
- #109in Paper & Paper Crafts
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 938per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 4 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 675
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
5 Roll Package Gift Wrapping Paper 43cm * 3m - Perfect for Birthday Wedding Party Valentines Day Gift Decorations
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 2y ago
WRAPT Eco Birthday Wrapping Paper Large Quality Thick 50x70cm Present Sheets - UK Made - Recyclable Bright Scandi Gift Wrap (Scandi Birthday 6 sheets)
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 4,671
- Age
- 9y ago
43cm×20M Birthday Gift Wrapping Paper Roll Kraft Wrapping Paper Printed with Stars Recyclable Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 2y ago
Trending
90-day click momentum
Birthday Wrapping Paper Happy Gifts Wrapping for Girls Men Boys Women Red Classic Recyclable Kraft Wrapping Paper for Birthday Party Baby Shower (50 * 70cm*8sheets) (Bright)
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 6mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
RUSPEPA Kraft Floral Wrapping Paper Roll - Mini Roll - 43.2cm x 3m - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Gift Wrapping Paper Roll for Birthday 43cm*15M Recyclable Blue Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
Newest
by launch dateBirthday Wrapping Paper Happy Gifts Wrapping for Girls Men Boys Women Red Classic Recyclable Kraft Wrapping Paper for Birthday Party Baby Shower (50 * 70cm*8sheets) (Bright)
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 6mo ago
43cm*15M Birthday Gift Wrapping Paper Roll Recyclable Pink Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
Gift Wrapping Paper Roll for Birthday 43cm*15M Recyclable Blue Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
RUSPEPA Kraft Floral Wrapping Paper Roll - Mini Roll - 43.2cm x 3m - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
42
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
30%
Top 20: 66%
Open market
49%
- eco wrap11%
- LZRinue11%
- DOJoykey8%
- Cydaluya8%
- HJYODY7%
- woric6%
Demand
Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wrapping paper2.3M/yr
- birthday wrapping paper599K/yr
- wrapping paper roll380K/yr
- wrapping paper birthday roll290K/yr
- gift wrap208K/yr
- birthday wrapping paper roll161K/yr
- gift wrapping paper148K/yr
- wrapping paper sheets82K/yr
- christmas wrapping paper2.1M/yr
- birthday paper wrapping40K/yr
Reviews and returns
What reviews say buyers love and hate about Wrapping Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
it is really big
Small size,
Bit expensive
over priced
Over priced
Their wrapping paper is a bit thicker than other brands
Its thicker than a4 paper
Not very thick
not as good as others Ive used
Poor quality
Rubbish
Sellotape won't stick to it
virtually impossible to stick down Avoid
just won't stick
Love
Gives gifts a real feeling of quality
Amazing quality
The quality is amazing and thick
Excellent value for money
Excellent value
Good Value
Beautiful colours
bright colour
Lovely colour
The design is beautiful
Good assortment of designs
Beautiful design
This wrapping is beautiful,it's thick and being double sided you have a choice,and the choices are amazing
These sheets are also pretty thick
Nice thickness
Return
0.2% Return rate 68% Fixable by listing
Not fit for purpose
it is really big
Small size,
not as good as others Ive used
Poor quality
Rubbish
Not the same colour as advertised
Faded colour
A little darker in colour than expected
Bit expensive
over priced
Over priced
therefore the paper was ruined throughout the whole roll
Sellotape doesn't as the paper is so thick
Triplast paper
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrapping Paper questions
Answered from the same tracked data.