Wrapping Paper
Wrapping Paper shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wrapping Paper is a £3.2M/yr Amazon United Kingdom market (6.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.0% over the last 90 days and 8.0% of searches end in a purchase.
£3.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 63 products
Top Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 675
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
5 Roll Package Gift Wrapping Paper 43cm * 3m - Perfect for Birthday Wedding Party Valentines Day Gift Decorations
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 2y ago
WRAPT Eco Birthday Wrapping Paper Large Quality Thick 50x70cm Present Sheets - UK Made - Recyclable Bright Scandi Gift Wrap (Scandi Birthday 6 sheets)
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 4,671
- Age
- 9y ago
43cm×20M Birthday Gift Wrapping Paper Roll Kraft Wrapping Paper Printed with Stars Recyclable Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 2y ago
Trending
90-day click momentum
Birthday Wrapping Paper Happy Gifts Wrapping for Girls Men Boys Women Red Classic Recyclable Kraft Wrapping Paper for Birthday Party Baby Shower (50 * 70cm*8sheets) (Bright)
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 6mo ago
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
RUSPEPA Kraft Floral Wrapping Paper Roll - Mini Roll - 43.2cm x 3m - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Gift Wrapping Paper Roll for Birthday 43cm*15M Recyclable Blue Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
Newest
by launch dateBirthday Wrapping Paper Happy Gifts Wrapping for Girls Men Boys Women Red Classic Recyclable Kraft Wrapping Paper for Birthday Party Baby Shower (50 * 70cm*8sheets) (Bright)
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 6mo ago
43cm*15M Birthday Gift Wrapping Paper Roll Recyclable Pink Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
Gift Wrapping Paper Roll for Birthday 43cm*15M Recyclable Blue Star Kraft Paper for Birthday Christmas Wedding Party Decoration
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 1y ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago
RUSPEPA Kraft Floral Wrapping Paper Roll - Mini Roll - 43.2cm x 3m - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
35 falling
Sellers
42
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
30%
Top 20: 66%
Open market
49%
- eco wrap11%
- LZRinue11%
- DOJoykey8%
- Cydaluya8%
- HJYODY7%
- woric6%
Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Top Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wrapping paper2.3M/yr
- birthday wrapping paper599K/yr
- wrapping paper roll380K/yr
- wrapping paper birthday roll290K/yr
- gift wrap208K/yr
- birthday wrapping paper roll161K/yr
- gift wrapping paper148K/yr
- wrapping paper sheets82K/yr
- christmas wrapping paper2.1M/yr
- birthday paper wrapping40K/yr
What reviews say buyers love and hate about Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Gives gifts a real feeling of quality”
“Excellent value for money”
“Beautiful colours”
“The design is beautiful”
“This wrapping is beautiful,it's thick and being double sided you have a choice,and the choices are amazing”
What buyers complain about
66% of reviews“Not fit for purpose”
“Bit expensive”
“Their wrapping paper is a bit thicker than other brands”
“not as good as others Ive used”
“Sellotape won't stick to it”
Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
