Worms
brand-locked demand (top 5 brands take 100% of clicks) — Worms doesn't clear our bar today.
Flapen Score
Is Worms profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Worms is a £42K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.
Worms: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +16.9% over the last 90 days and 6.7% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 9 products
Top Worms products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago
Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago
Yorkshire Worms LARGE Dendrobaena Worms 50g Pack - Suitable for Composting Wormery Starter Packs (50g)
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 12y ago
Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (50g)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Trending
90-day click momentum
Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago
Thewormhub TIGER WORMS COMPOSTING WORMS FISHING LIVE BAIT/COMPOSTING/REPTILE FOOD 100g - 1kg (100g)
- Price
- £9.88
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 12y ago
Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (500g)
- Price
- £16.00
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago
Newest
by launch dateMatwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago
Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago
Premium Dried Mealworms 5L Bag
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 15,811
- Age
- 6y ago
Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Wormi Vermi67%
- Yorkshire Worms22%
- Matwsec4%
- Pet Ting4%
- Generic3%
Worms demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Top Worms search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- worms29K/yr
- live worms10K/yr
- worm13K/yr
- earthworms7K/yr
- dendrobaena worms5K/yr
- earth worms live3K/yr
- yorkshire worms3K/yr
- earth worms3K/yr
What reviews say buyers love and hate about Worms
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Bird heaven”
“Reasonable price”
“Good quality mealworms”
“Fit for purpose”
“Yummy For Birds”
What buyers complain about
93% of reviews“Big bag”
“High Price”
“Not a 5L bag, misleading”
“Personally, I couldn't tell you what they taste like,”
“Very very poor quality”
Worms return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Worms questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
