Is worms profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (34/100).

How competitive is the worms niche?

5 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in worms?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for worms peak?

Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.

What does it cost to enter the worms niche?

Listings span £3.66–£16.00; the average listing price is £8.76 (sweet spot $15–$100). The average incumbent carries 2,095 reviews — the moat a new listing must climb.

worms

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,095.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.76

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad£42K

£42K/yr · 72K searches

Price range

Bad£3.66–£16.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, worms is a £42K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

worms market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £26K–£35K; units × avg price
Conversion rate: 6.7%
Avg BSR: #136
Page quality: 0%
Prime: 22%
Sponsored: 89%
Out of stock: 4.3%
Avg brand age: 57 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Wormi Vermi67%
Yorkshire Worms22%
Matwsec4%
Pet Ting4%
Generic3%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +16.9% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Open Trend

Top worms search terms

worms29K/yr +15.7%4.3% conv.
live worms10K/yr +55.6%4.0% conv.
worm13K/yr -20.7%0.7% conv.
earthworms7K/yr +41.8%3.5% conv.
dendrobaena worms5K/yr +12.8%7.9% conv.
earth worms live3K/yr +57.3%6.8% conv.
yorkshire worms3K/yr +11.2%2.2% conv.
earth worms3K/yr +34.8%6.5% conv.

All search terms

Top worms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g

Wormi Vermi£9.184.5★95 rev

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)

Wormi Vermi£7.615.0★10 rev

Yorkshire Worms LARGE Dendrobaena Worms 50g Pack - Suitable for Composting Wormery Starter Packs (50g)

Yorkshire Worms£8.984.5★277 rev

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)

Yorkshire Worms£8.334.6★870 rev

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (50g)

Yorkshire Worms£7.184.6★870 rev

Newest

by launch date

Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits

Matwsec£3.6640 rev

8mo ago

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g

Wormi Vermi£9.1895 rev

12mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)

Wormi Vermi£7.6110 rev

12mo ago

Premium Dried Mealworms 5L Bag

Pet Ting£8.0015,811 rev

6y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)

Yorkshire Worms£8.33870 rev

7y ago

What buyers say about worms

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly33%

“Bird heaven”

Value For Money22%

“Reasonable price”

Quality-Overall22%

“Good quality mealworms”

Size-Overall6%

“Fit for purpose”

Taste-Overall3%

“Yummy For Birds”

Ease Of Cleaning2%

“they are very clean”

Water Resistance1%

“Birds love them, hydrate them in warm water for a few minutes and serve,”

Moist/Dry1%

“the soil looks moist”

Educational-Overall1%

“Solved a craft project well for young schoolchildren”

Advertised Vs Actual Product1%

“As described and the dicky birds love it”

What buyers complain about

Size-Overall30%

“Big bag”

Value For Money23%

“High Price”

Advertised Vs Actual Product14%

“Not a 5L bag, misleading”

Taste-Overall5%

“Personally, I couldn't tell you what they taste like,”

Quality-Overall5%

“Very very poor quality”

Smell5%

“As others have said, smells awful and you don't get much for the price”

Moist/Dry5%

“All died within a fortnight after storing in dark dry place”

Contamination5%

“the worms were soon placed in new home where they are actively breaking up my compost”

Durability2%

“Died”

Thickness2%

“longer and thinner than usual perhaps”

Top return reasons

Size-Overall83%

Smell8%

Quality-Overall8%

Common questions

Is worms profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (34/100).
How competitive is the worms niche?: 5 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in worms?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for worms peak?: Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
What does it cost to enter the worms niche?: Listings span £3.66–£16.00; the average listing price is £8.76 (sweet spot $15–$100). The average incumbent carries 2,095 reviews — the moat a new listing must climb.