- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £42K/yr72K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 7 sellers
Flapen Score
Worms against its category
The dotted line is the Home & Garden average. Past it, Worms is stronger. Inside it, weaker.
Market
The Worms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Worms 72K times last year and spent an estimated £42K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 34 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £42Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- worms29K searches a year
02 · Price
A sale here is worth £8.76.
Listings sell for £8.76 on average, from £3.66 to £16.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.76 that is £876 to £2K a year per listing.
- Average price
- £8.76under the $15 to $100 sweet spot
- Price range
- £3.66–£16.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £876–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #136 within Bird & Wildlife Care. It carries 2,095 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 22%
- Out of stock, average day
- 4.3%
- Average rank
- #136in Bird & Wildlife Care
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,095per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Worms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Yorkshire Worms LARGE Dendrobaena Worms 50g Pack - Suitable for Composting Wormery Starter Packs (50g)
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 12y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (50g)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Trending
90-day click momentum
Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Thewormhub TIGER WORMS COMPOSTING WORMS FISHING LIVE BAIT/COMPOSTING/REPTILE FOOD 100g - 1kg (100g)
- Price
- £9.88
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 12y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (500g)
- Price
- £16.00
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago
Newest
by launch date
Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Premium Dried Mealworms 5L Bag
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 15,811
- Age
- 6y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Wormi Vermi67%
- Yorkshire Worms22%
- Matwsec4%
- Pet Ting4%
- Generic3%
Demand
Worms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Worms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- worms29K/yr
- live worms10K/yr
- worm13K/yr
- earthworms7K/yr
- dendrobaena worms5K/yr
- earth worms live3K/yr
- yorkshire worms3K/yr
- earth worms3K/yr
Reviews and returns
What reviews say buyers love and hate about Worms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Big bag
the bag isnt that big
Small
High Price
Expensive by good
Not good value
Not a 5L bag, misleading
Photos of worms misleading you dont get many for your money lets hope they get a bit frisky
Not what I was hoping for
Personally, I couldn't tell you what they taste like,
Very very poor quality
Love
Bird heaven
always happy Birds love it
Garden birds love these
Reasonable price
Good Value
Good value for money
Good quality mealworms
The quality of these worms are amazing
Excellent product
Fit for purpose
A nice big bag
Good sized bag
Yummy For Birds
Yummy
Return
0.0% Return rate 83% Fixable by listing
Big bag
the bag isnt that big
Small
As others have said, smells awful and you don't get much for the price
Very very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Worms questions
Answered from the same tracked data.









