- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £42K/yr72K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 7 sellers
Flapen Score
Worms against its category
The dotted line is the Home & Garden average. Past it, Worms is stronger. Inside it, weaker.
Market
The Worms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Worms 72K times last year and spent an estimated £42K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £42Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- worms29K searches a year
02 · Price
A sale here is worth £8.76.
Listings sell for £8.76 on average, from £3.66 to £16.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.76 that is £876 to £2K a year per listing.
- Average price
- £8.76under the $15 to $100 sweet spot
- Price range
- £3.66–£16.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £876–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #136 within Bird & Wildlife Care. It carries 2,095 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 22%
- Out of stock, average day
- 4.3%
- Average rank
- #136in Bird & Wildlife Care
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,095per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Worms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Yorkshire Worms LARGE Dendrobaena Worms 50g Pack - Suitable for Composting Wormery Starter Packs (50g)
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 12y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (50g)
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Trending
estimated 90-day click momentum
Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Thewormhub TIGER WORMS COMPOSTING WORMS FISHING LIVE BAIT/COMPOSTING/REPTILE FOOD 100g - 1kg (100g)
- Price
- £9.88
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 12y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (500g)
- Price
- £16.00
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago
Newest
by launch date
Matwsec 50 Pcs Fake Earthworm Soft Stretchy Worms Toys Realistic Fake Worms Plastic Lifelike Worm for Halloween Decoration April Fools Day Party Favor Gifts Fishing Lures Baits
- Price
- £3.66
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Wormi Vermi Live Axolotl Food Premium Dendrobaena Worms 100g
- Price
- £9.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 12mo ago

Wormi Vermi Live Axolotl Food - Premium Dendrobaena Worms - Gut-Loaded Earthworms for Healthy Growth & Vitality - Live Arrival Guarantee - High Protein Diet for Amphibians & Newts (50g)
- Price
- £7.61
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 12mo ago

Premium Dried Mealworms 5L Bag
- Price
- £8.00
- Rating
- 4.7/5
- Reviews
- 15,811
- Age
- 6y ago

Yorkshire Worms TIGER COMPOST WORMS - Suitable for Composting and Wormery Starter Packs (100g)
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Wormi Vermi67%
- Yorkshire Worms22%
- Matwsec4%
- Pet Ting4%
- Generic3%
Demand
Worms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Worms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- worms29K/yr
- live worms10K/yr
- worm13K/yr
- earthworms7K/yr
- dendrobaena worms5K/yr
- earth worms live3K/yr
- yorkshire worms3K/yr
- earth worms3K/yr
Reviews and returns
What reviews say buyers love and hate about Worms
We read the reviews and the return reasons for every product selling here.
“Big bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Worms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









