wormery
Worth a lookShows low returns (0.2%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£48.58avg listing price — sweet spot $15–$100
Price range
Great£8.33–£97.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great327.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 88K searches
According to Flapen's Amazon United Kingdom niche tracking, wormery is a £50K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
wormery market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 64%
- Out of stock
- 18.1%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
44
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
33%
- Wormcity19%
- simpa15%
- Gardening Naturally11%
- Tiger Wormery9%
- Garden Mile8%
- Yorkshire Worms5%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -20.9% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×
Top wormery search terms
- wormery38K/yr
- worm farm24K/yr
- wormery starter kit14K/yr
- worm composter6K/yr
- wormery composter outdoor7K/yr
Top wormery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
simpa Worm Farm Compost Bin for Indoor Outdoor Food Waste Recycling (Worms Not Included) 70cm (H) x 53cm (W) x 39cm (D)
simpa£33.164.1★73 rev
UK Made Wormcity Wormery 4 Composting Trays (100 Litre Size) Black - INCLUDES 500g Worms Coir Bedding and Worm Food
Wormcity£83.304.7★465 rev
Wormery Compost Bin Worm Farm For Recycling Kitchen Waste Into Vermicompost And Worm Tea With Tap And Worm Blanket (Worm Farm Complete Set (Includes 2 Trays Bedding and Blanket))
Gardening Naturally£84.515.0★4 rev
Garden Mile 3 Tray Wormery Composter - Worm Compost Bin Outdoor Complete Worm Composter Kit Large Outdoor Compost Storage Bins for Recycling Food Waste Organic Waste Compost
Garden Mile£46.414.5★10 rev
Ameble Transparent Plastic Worm Farm Kit with Dual Ventilation Anti-Escape Locks & Easy Clean Accessories Complete Mealworm Breeding Kit for Beginners Worm Farm Starter
Ameble£16.852.7★4 rev
Newest
by launch dateAmeble Transparent Plastic Worm Farm Kit with Dual Ventilation Anti-Escape Locks & Easy Clean Accessories Complete Mealworm Breeding Kit for Beginners Worm Farm Starter
Ameble£16.854 rev
Garden Gear Worm Composter 4 Tier Vermicompost Bin with Tap and Worm Tea Reservoir Indoor Outdoor Kitchen Waste Recycling 40 x 40 x 52cm
Garden Gear£33.316 rev
2Pcs Underground Worm Farm 8L with Lid PVC Compost Bin with Ventilation Hole Organic Wormery Starter Kit for Soil Improvement in Plants Worm Composter Outdoor for Garden Raised Bed
MidingChai£22.996 rev
Wormery Compost Bin Worm Farm For Recycling Kitchen Waste Into Vermicompost And Worm Tea With Tap And Worm Blanket (Worm Farm Complete Set (Includes 2 Trays Bedding and Blanket))
Gardening Naturally£84.514 rev
2-Piece Underground Compost Bin Outdoor Plastic Worm Farm for Organic Waste with Lid and Ventilation Holes Ideal for Garden Allotment Greenhouse or Backyard Use
Dnoifne£17.754 rev
Trending
90-day click momentumAmeble Transparent Plastic Worm Farm Kit with Dual Ventilation Anti-Escape Locks & Easy Clean Accessories Complete Mealworm Breeding Kit for Beginners Worm Farm Starter
Ameble£16.852.7★
2Pcs Underground Worm Farm 8L with Lid PVC Compost Bin with Ventilation Hole Organic Wormery Starter Kit for Soil Improvement in Plants Worm Composter Outdoor for Garden Raised Bed
MidingChai£22.994.6★
Thewormhub TIGER WORMS COMPOSTING WORMS FISHING LIVE BAIT/COMPOSTING/REPTILE FOOD 100g - 1kg (100g)
Generic£9.884.9★
Wormery Compost Bin Worm Farm For Recycling Kitchen Waste Into Vermicompost And Worm Tea With Tap And Worm Blanket (Worm Farm Complete Set (Includes 2 Trays Bedding and Blanket))
Gardening Naturally£84.515.0★
WORMbox | Wormery Worm Farm composter 3 Dark green Trays + Planter | 48 liters | Organic Waste Compost make your Worm Castings
WormBox£82.394.0★
What buyers say about wormery
What buyers praise and complain about, mined from review topics.What buyers love
“Great product of sorts”
“Easy to set up”
“Worth the buy”
“Really good design”
“Good size”
“It is very sturdy”
“compact wormery”
“Gift”
“Does the job”
“Easy to use”
What buyers complain about
“No instructions included”
“A bit smaller than our last one”
“Low quality”
“can tell you its flimsy”
“broke during shipping”
“Worms”
“as soon as I tried to screw the tap on it broke clean off”
“Expensive for size. paper bin-sized”
“A little out of shape to the lid”
“hence damaged on arrival”
Top return reasons
Common questions
- Is wormery profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the wormery niche?
- 20 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in wormery?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for wormery peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the wormery niche?
- Listings span £8.33–£97.62; the average listing price is £48.58 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.