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Wormery

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $50K a year here, so Wormery is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£50K/yr88K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
50%top-5 click share · 20 brands · 44 sellers

Flapen Score

Wormery against its category

The dotted line is the Home & Garden average. Past it, Wormery is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wormery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wormery 88K times last year and spent an estimated £50K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.2%
Market size, estimated
£50Ka year
Peak month
March2.2× the quietest month
Top search term
wormery38K searches a year

02 · Price

A sale here is worth £48.58.

Listings sell for £48.58 on average, from £8.33 to £97.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £48.58 that is £0 to £5K a year per listing.

Average price
£48.58inside the $15 to $100 sweet spot
Price range
£8.33–£97.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #124 within Garden Tools & Watering Equipment. It carries 327 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
21%
Out of stock, average day
18.1%
Average rank
#124in Garden Tools & Watering Equipment
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
327per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wormery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

44

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

33%

  • Wormcity19%
  • simpa15%
  • Gardening Naturally11%
  • Tiger Wormery9%
  • Garden Mile8%
  • Yorkshire Worms5%

Demand

Wormery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Wormery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wormery38K/yr
  • worm farm24K/yr
  • wormery starter kit14K/yr
  • worm composter6K/yr
  • wormery composter outdoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Wormery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting23%−0.28

No instructions included

Disappointed there was no matting or instruction

However, for a beginner like me, there aren't sufficient instructions, e. g How much feed do I add?? The whole bag??

Size-Overall16%+0.95

A bit smaller than our last one

First impression: This looks like a very small packet of worms

Wider than most

Quality-Overall13%+1.76

Low quality

quality not great

Strength11%−0.18

can tell you its flimsy

Flimsy

Very fragile and flimsy

Durability6%−0.07

broke during shipping

Love

Quality-Overall25%+1.76

Great product of sorts

Good quality sturdy

Excellent quality

Assembly/Installation14%+0.21

Easy to set up

Easy to install

Easy to put together

Value For Money11%+0.12

Worth the buy

Good value for money

Fabulous price and looks great

Design-Overall9%+0.61

Really good design

well build and good shape for the water to drip off the lid

Very impressive well designed

Size-Overall8%+0.95

Good size

theyre a perfect size to use with just one deep shovel dig

A good size, previously Id had a larger, round one, this shape and size seems a lot more manageable

Return

0.2% Return rate 31% Fixable by listing

Size-Overall28%█▃▄▃▁█

A bit smaller than our last one

First impression: This looks like a very small packet of worms

Wider than most

Defective Material/Parts25%▁▃▅██▁

hence damaged on arrival

Material Quality17%▁█▁▁▆▁
Product Condition6%▁▁▁█▁▁
Assembly/Installation6%▁▁▁▁▁█

FAQ

Common Wormery questions

Answered from the same tracked data.