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Worm Castings

Fail

Shoppers spend only $29K a year here, so Worm Castings is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£29K/yr56K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
68%top-5 click share · 7 brands · 7 sellers

Flapen Score

Worm Castings against its category

The dotted line is the Home & Garden average. Past it, Worm Castings is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worm Castings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worm Castings 56K times last year and spent an estimated £29K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
5.6%
Market size, estimated
£29Ka year
Peak month
April3.1× the quietest month
Top search term
worm castings42K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £4.94 to £16.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£4.94–£16.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #314 within Fertilisers & Plant Food. It carries 235 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
7.7%
Average rank
#314in Fertilisers & Plant Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Worm Castings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

7

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Growcery32%
  • Baltic Worm23%
  • Invigortex21%
  • Generic10%
  • R&R SHOP6%
  • Elixir Gardens5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Worm Castings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Worm Castings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worm castings42K/yr
  • worm castings for plants11K/yr
  • vermicompost3K/yr

Reviews and returns

What reviews say buyers love and hate about Worm Castings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.14

Its to small

quite small packet

it is tiny

Value For Money21%−0.14

Expensive

Very over priced for a 1.5 ltr bag felt ripped off

Ease Of Use14%−0.06

It was too stressful to deal with it so I just threw away the leftover after a couple of use

Quality-Overall14%+3.87

yellow balls rubbish quality

Love

Quality-Overall49%+3.87

good quality

Great product

A very good quality product so definitely purchasing another when I run out

Plant Growth31%+0.89

They are growing healthy

Plants are now growing well

Amazing if you want new plants

Value For Money7%−0.14

Good value for money

Advertised Vs Actual Product4%−0.01

does the job

Smell2%+0.13

Something really good is that doesn't smell compare with other similar products

Return

0.1% Return rate 29% Fixable by listing

Value For Money43%▁▁▁▁▁█

Expensive

Very over priced for a 1.5 ltr bag felt ripped off

Functionality-Overall14%▁▁▁█▁▁
Advertised Vs Actual Product14%▁▁█▁▁▁
Size-Overall14%▁▁█▁▁▁

Its to small

quite small packet

it is tiny

Defective Material/Parts14%█▁▁▁▁▁

FAQ

Common Worm Castings questions

Answered from the same tracked data.