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Worktop Protector

Fail

Demand is soft, at -25.5% this quarter, so Worktop Protector is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£53K/yr164K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
42%top-5 click share · 23 brands · 49 sellers

Flapen Score

Worktop Protector against its category

The dotted line is the Home & Garden average. Past it, Worktop Protector is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worktop Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worktop Protector 164K times last year and spent an estimated £53K. The top 5 brands take 65% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
2.3%
Market size, estimated
£53Ka year
Peak month
January1.4× the quietest month
Top search term
worktop protector66K searches a year

02 · Price

A sale here is worth £13.97.

Listings sell for £13.97 on average, from £6.66 to £54.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price
£13.97under the $15 to $100 sweet spot
Price range
£6.66–£54.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #73 within Chopping Boards. It carries 1,566 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
1.6%
Average rank
#73in Chopping Boards
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,566per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Worktop Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

49

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

42%

Top 20: 84%

Open market

31%

  • Foepoge30%
  • Kitchenville16%
  • emolife7%
  • Creative Tops7%
  • simplywire5%
  • Deer & Oak4%

Demand

Worktop Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Worktop Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worktop protector66K/yr
  • kitchen worktop protector44K/yr
  • kitchen counter protector9K/yr
  • worktop protectors heat resistant9K/yr
  • kitchen top protector8K/yr
  • kitchen surface protectors6K/yr
  • work surface protector5K/yr
  • glass top5K/yr
  • heat resistant worktop protector4K/yr
  • joseph joseph worktop saver3K/yr

Reviews and returns

What reviews say buyers love and hate about Worktop Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

The silicone feet fell off within a day

they all fell off

Not durable

Size-Overall10%−0.02

smaller than i expect

Large

Extra long

Thickness6%

The glass is around twice as thick

It's 5mm thick

Not as thick as it looks came slightly bigger in width and length

Color5%−0.02

More slate grey than black

But this product appears to be a horrible dull grey colour because the metal is covered by some other material that peels off in corners

would have been better if they had both been the same shade

Ease Of Cleaning4%+0.24

I hate cleaning it

are difficult to wipe clean

it has taken my cleaner half an hour to clean it all up

Love

Quality-Overall26%+2.11

Very good quality with a homely touch

Good quality chopping board

Excellent Product

Size-Overall11%−0.02

Easy fit

Love the size and quality

Large size and good quality

Value For Money10%+0.40

Good Value

Good value for money

Great value for money

Advertised Vs Actual Product8%+0.57

As described

As promised

Just what I needed

Ease Of Cleaning8%+0.24

Cleans up well

gives a clean

Cleans easy

Return

1.1% Return rate 71% Fixable by listing

Size-Overall45%██▇▆▇▆

smaller than i expect

Large

Extra long

Color10%▅█▄▆▅▇

More slate grey than black

But this product appears to be a horrible dull grey colour because the metal is covered by some other material that peels off in corners

would have been better if they had both been the same shade

Scratch Resistance7%▃▁▃▇█▂
Quality-Overall6%▂█▅▄▅▄

Extremely low quality

Poor quality

Advertised Vs Actual Product5%▅▅█▄▅▆

FAQ

Common Worktop Protector questions

Answered from the same tracked data.