Wool Duvet
FailShoppers spend an estimated $61K a year here, so Wool Duvet is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £61K/yr76K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 13 sellers
Flapen Score
Wool Duvet against its category
The dotted line is the Home & Garden average. Past it, Wool Duvet is stronger. Inside it, weaker.
Market
The Wool Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wool Duvet 76K times last year and spent an estimated £61K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £61Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- wool duvet34K searches a year
02 · Price
A sale here is worth £44.01.
Listings sell for £44.01 on average, from £26.06 to £83.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £44.01 that is £0 to £4K a year per listing.
- Average price
- £44.01inside the $15 to $100 sweet spot
- Price range
- £26.06–£83.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #154 within Home Textiles. It carries 279 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 33%
- Out of stock, average day
- 15.4%
- Average rank
- #154in Home Textiles
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 279per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Wool Duvet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slumberdown British Wool King Size Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £39.83
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

Silentnight Natural Wool Lightweight King Size Duvet - Luxury Temperature Regulating Lightweight Spring Summer Duvet Quilt with Breathable Cotton Cover - King
- Price
- £40.54
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 2y ago

Slumberdown British Wool Double Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (200 x 200cm)
- Price
- £35.74
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

Slumberdown British Wool Single Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (135 x 200cm)
- Price
- £29.01
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Trending
estimated 90-day click momentum
LAVANCE Woolmark Certified Australian Wool Duvet (King 7-9Tog)
- Price
- £53.64
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

LAVANCE Woolmark Certified Australian Wool Duvet (Double 7-9Tog)
- Price
- £46.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Slumberdown British Wool King Size Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £36.45
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Slumberdown British Wool Single Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (135 x 200cm)
- Price
- £26.06
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago
Newest
by launch date
LAVANCE Woolmark Certified Australian Wool Duvet (Double 7-9Tog)
- Price
- £46.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

LAVANCE Woolmark Certified Australian Wool Duvet (King 7-9Tog)
- Price
- £53.64
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Slumberdown British Wool King Size Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £36.45
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Downland Wool Duvet King Size 10.5 Tog Natural Wool Filled Kingsize Quilt with Soft Cotton Cover Breathable Hypoallergenic & Mediumweight All Seasons Bedding Quilt
- Price
- £36.28
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 99%
Open market
6%
- Slumberdown53%
- Silentnight19%
- LAVANCE7%
- SPRINGSPIRIT6%
- WOOLROOM5%
- SUFUEE4%
- Open — no brand owns it (2 brands, 6%)
Demand
Wool Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Wool Duvet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wool duvet34K/yr
- wool duvet king size15K/yr
- wool duvet double12K/yr
- wool duvet single6K/yr
- wool duvet super king size4K/yr
- slumberdown wool duvet3K/yr
- fogarty wool duvet3K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Duvet
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Duvet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









