Wool Duvet
FailShoppers spend only $61K a year here, so Wool Duvet is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £61K/yr76K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 13 sellers
Flapen Score
Wool Duvet against its category
The dotted line is the Home & Garden average. Past it, Wool Duvet is stronger. Inside it, weaker.
Market
The Wool Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wool Duvet 76K times last year and spent an estimated £61K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £61Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- wool duvet34K searches a year
02 · Price
A sale here is worth £44.01.
Listings sell for £44.01 on average, from £26.06 to £83.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £44.01 that is £0 to £4K a year per listing.
- Average price
- £44.01inside the $15 to $100 sweet spot
- Price range
- £26.06–£83.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #154 within Home Textiles. It carries 279 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 33%
- Out of stock, average day
- 15.4%
- Average rank
- #154in Home Textiles
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 279per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Wool Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown British Wool King Size Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £39.83
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

Silentnight Natural Wool Lightweight King Size Duvet - Luxury Temperature Regulating Lightweight Spring Summer Duvet Quilt with Breathable Cotton Cover - King
- Price
- £40.54
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 2y ago

Slumberdown British Wool Double Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (200 x 200cm)
- Price
- £35.74
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

Slumberdown British Wool Single Duvet 7-9 Tog All Year-Round Quilt for Summer Autumn & Winter | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (135 x 200cm)
- Price
- £29.01
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 9y ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Trending
90-day click momentum
LAVANCE Woolmark Certified Australian Wool Duvet (King 7-9Tog)
- Price
- £53.64
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

LAVANCE Woolmark Certified Australian Wool Duvet (Double 7-9Tog)
- Price
- £46.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Slumberdown British Wool King Size Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £36.45
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Slumberdown British Wool Single Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (135 x 200cm)
- Price
- £26.06
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago
Newest
by launch date
LAVANCE Woolmark Certified Australian Wool Duvet (Double 7-9Tog)
- Price
- £46.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

LAVANCE Woolmark Certified Australian Wool Duvet (King 7-9Tog)
- Price
- £53.64
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

SPRINGSPIRIT All-Season Wool Double Duvet 200x200cm 7-9 Tog
- Price
- £36.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

Slumberdown British Wool King Size Duvet 3-5 Tog Lightweight & Cooling Summer Quilt for Hot Sleepers | 100% British Wool Naturally Regulates Temperature Hypoallergenic & UK Made (225 x 220cm)
- Price
- £36.45
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago

Downland Wool Duvet King Size 10.5 Tog Natural Wool Filled Kingsize Quilt with Soft Cotton Cover Breathable Hypoallergenic & Mediumweight All Seasons Bedding Quilt
- Price
- £36.28
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
13
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
6%
- Slumberdown53%
- Silentnight19%
- LAVANCE7%
- SPRINGSPIRIT6%
- WOOLROOM5%
- SUFUEE4%
- Open — no brand owns it (2 brands, 6%)
Demand
Wool Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Wool Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wool duvet34K/yr
- wool duvet king size15K/yr
- wool duvet double12K/yr
- wool duvet single6K/yr
- wool duvet super king size4K/yr
- slumberdown wool duvet3K/yr
- fogarty wool duvet3K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical smell
It stinks
it's not an especially strong smell
Far too hot
at 7.5tog it runs a bit hot
Far too warm for this hot sleeper
The only duvet company where the Double sized never fits into my double sized covers
Only problem is the super kingsize is too small
Super Kingsize is too small for covers
The only slight annoyance is the noise the fabric outer layer makes
It does make a slight rustle sound when moving as others said
Its quite noisy as in rustling
Impossible to know from the description
The description is very misleading
Love
Beautiful quality
It truly feels like a luxury hotel-quality product from the moment you take it out of the packaging
is well made
Comfortable
I think it helps me feel more comfortable
comforting to sleep with
Very warm and comfortable
warm enough on cooler nights
my son says it keeps him warm
lightweight
The wool filling gives it a gentle weight that feels very reassuring without being heavy
Great wool Slumberland duvet it's just the correct weight for all year round the lightweight is cosy
Good price for a really first rate quilt I'm never buying down
Good quality for the price
Fantastic value
Return
0.1% Return rate 15% Fixable by listing
Chemical smell
It stinks
it's not an especially strong smell
The only slight annoyance is the noise the fabric outer layer makes
It does make a slight rustle sound when moving as others said
Its quite noisy as in rustling
Random stitching in the middle of the duvet with loose fabric all the way down which is already falling apart
beware the stitching unravels
Far too hot
at 7.5tog it runs a bit hot
Far too warm for this hot sleeper
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Duvet questions
Answered from the same tracked data.









