Wooden Tray
MaybeThe top 5 brands take only 26% of clicks. But shoppers spend only $47K a year here, so Wooden Tray is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £47K/yr186K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 15%top-5 click share · 100 brands · 126 sellers
Flapen Score
Wooden Tray against its category
The dotted line is the Home & Garden average. Past it, Wooden Tray is stronger. Inside it, weaker.
Market
The Wooden Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Tray 186K times last year and spent an estimated £47K. The top 5 brands take 26% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £47Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- wooden trays for display36K searches a year
02 · Price
A sale here is worth £12.20.
Listings sell for £12.20 on average, from £2.78 to £45.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.
- Average price
- £12.20under the $15 to $100 sweet spot
- Price range
- £2.78–£45.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #441 within Bathroom. It carries 204 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 8.5%
- Average rank
- #441in Bathroom
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 204per listing
- Listings tracked
- 142
04 · Newcomers
Amazon counts 3 of last year's 41 launches as successful.
41 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 41
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Wooden Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago

WKWKER Bamboo Serving Tray Set of 2 - Portable Rectangle Tray Platters for Kitchen Dining Snack Fruit tv Bed Trays (Natural)
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 4y ago

Yvttve Large Wooden Serving Tray With Handles Rectangular Bamboo Food Trays for Eating Breakfast Dinner Wooden Tray for Serving Tea Coffee Snack Cheese Ottoman Room Service Trays (42 X 32 CM)
- Price
- £13.88
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 2y ago

XGzhsa Bamboo Serving Tray with Handles Round Food Tray Made of Natural Bamboo Material Ideal for Bread Fruit Coffee Milk Tea and More (25 x 25 x 5cm)
- Price
- £10.03
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 5y ago

EDHAS Soapdish Acacia Wood Decorative Soap Dispenser Tray for Display Rustic Kitchen Bathroom Counter Sink Organizer for Soap Bottles (22.86cm x 10.16cm x 3.81 cm)
- Price
- £7.33
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 2y ago
Trending
90-day click momentum
Round Wooden Tray 20cm Round Tray for Coffee Table Decor Decorative Tray for Candles Plants and Small Items Minimalist Wooden Display Tray for Home Decor
- Price
- £7.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Amazon Basics Wooden Serving Tray Acacia Wood 43.18cm x 30.48 cm
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 8mo ago

Bamboo Vanity Tray Bathroom Counter Tray Toilet Tank Tray Wood Bathroom Tray for Organizing and Home Decor (30 x 13 x 2 cm)
- Price
- £10.53
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 3y ago

Acacia-Wood Rectangular Wooden Platters 29 x 10.8cm Wood Tray Made of Solid Serving Board for Candle Acacia-Wooden Tray for Candle Perfume Soap Dispenser Jewelry Keys Decorative Trays
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 9mo ago

Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago
Newest
by launch date
Round Wooden Tray 20cm Round Tray for Coffee Table Decor Decorative Tray for Candles Plants and Small Items Minimalist Wooden Display Tray for Home Decor
- Price
- £7.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Amazon Basics Wooden Serving Tray Acacia Wood 43.18cm x 30.48 cm
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 8mo ago

Acacia-Wood Rectangular Wooden Platters 29 x 10.8cm Wood Tray Made of Solid Serving Board for Candle Acacia-Wooden Tray for Candle Perfume Soap Dispenser Jewelry Keys Decorative Trays
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 9mo ago

Extra Large Wooden Trays for Food Serving Rectangular Bamboo Serving Tray with Handles for Eating Breakfast Dinner Wooden Tray for Serving Tea Coffee Snack (50 x 40 CM)
- Price
- £19.87
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago

Bamboo Soap Tray Wooden Soap Dispenser Tray Bathroom Kitchen Accessories
- Price
- £4.08
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
100 rising
Sellers
126
Top-5 brand share
26%
Top 20: 56%
Top-5 click share
15%
Top 20: 40%
Open market
71%
- Samhita8%
- Yvttve5%
- Hanobe5%
- Vencier5%
- WKWKER4%
- EDHAS3%
Demand
Wooden Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Wooden Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden trays for display36K/yr
- bamboo tray31K/yr
- small wooden tray28K/yr
- large wooden tray23K/yr
- wooden tray large11K/yr
- bamboo trays7K/yr
- wooden display tray10K/yr
- wooden decorative tray8K/yr
- acacia wood tray6K/yr
- bamboo serving tray6K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the size as described
bit small for pots / jars
Really small
The overall build quality is extremely poor
Poor quality control
Awful quality
This tray is fake wood very cheap - feels like plastic
very thin wood - not good value for money
Not solid wood
Isn't lasting well at all
Broke within a couple of weeks
Fell apart within one month
not worth the price
I think it's a bit overpriced for what it is
rather expensive
Love
Appear well made, excellent value
Amazing quality
Great build quality
Good size and looks great
fits nicely in small spaces
Great perfect size sits on the table with candles in
Good value for money
Good value for money
Good for the price
Really nice wood, great tray, looks amazing
I love things made of wood
The wood has a nice finish and gives it an elegant, natural look
Just what I wanted
Does the job
AS described
Return
2.3% Return rate 75% Fixable by listing
Not the size as described
bit small for pots / jars
Really small
The overall build quality is extremely poor
Poor quality control
Awful quality
One is much darker than the other
Very dark colour
Rubbish - colour/dye runs out of it as soon as it gets wet
This tray is fake wood very cheap - feels like plastic
very thin wood - not good value for money
Not solid wood
Nowhere on the ad
Not as described
not stated in the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Tray questions
Answered from the same tracked data.









