Wooden Spoon

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £545K a year.

Searches, last 12 months

607K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

11.0%

Market size, estimated

£545Ka year

Peak month

January1.6× the quietest month

Top search term

wooden spoon290K searches a year

Listings sell for £8.16 on average, from £1.63 to £37.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £8.16 that is £20K to £24K a year per listing.

Average price

£8.16under the $15 to $100 sweet spot

Price range

£1.63–£37.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£20K–£24K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #48 within Spatulas & Turners. It carries 823 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#48in Spatulas & Turners

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

823per listing

Listings tracked

34

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months