How competitive is the Wooden Photo Frame niche on Amazon United Kingdom?

40 brands and 72 sellers compete in Wooden Photo Frame on Amazon United Kingdom. The top 5 Wooden Photo Frame products take 30% of clicks and its top 5 brands hold 44% of demand.

What do buyers complain about in Wooden Photo Frame?

Wooden Photo Frame buyers on Amazon United Kingdom complain most about Quality-Overall, Frame Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.4%.

What does it cost to enter the Wooden Photo Frame niche?

Wooden Photo Frame sells for £11.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.85–£25.66. The average incumbent carries 1,722 reviews — the moat a new listing must climb.

Wooden Photo Frame

a small market ($26K/yr) — Wooden Photo Frame doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Wooden Photo Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wooden Photo Frame is a £26K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Wooden Photo Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 1.4% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr4K

Search volume / yr-9.3%162K

Conversion rate1.4%

Avg price£11.11

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers40 · 72

Top-5 product click share30%

Open market56%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Top Wooden Photo Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aryllis A4 Photo Frame Rustic Brown U.K. Manufactured Free-Standing and Wall Hanging Picture Frame with Perspex Front

Price: £8.17
Rating: 4.4/5
Reviews: 991
Age: 3y ago

Feihorrm Set of 12 Oak Picture Frames Photo Frames for Wall & Tabletop

Price: £23.98
Rating: 4.0/5
Reviews: 152
Age: 1y ago

Fabian Clarke London A4 Modern Oak Wooden Picture Photo Frame For Certificate or Noticeboard Poster with White A5 Mount to Hang Portrait or Landscape

Price: £9.03
Rating: 4.6/5
Reviews: 1,037
Age: 4y ago

Brown Wooden Picture Frame A4 with Mount Set of 3 A4 Picture Frame A4 Poster Frame certificate frame Freestanding and Wall Mountable

Price: £13.81
Rating: 4.4/5
Reviews: 2,338
Age: 3y ago

A4 Picture Frame Natural Wooden Picture Frames For Family Photo Poster and Jigsaw Display Landscape or Portrait Orientation Wall-Mount & Desk Stand(Natural)

Price: £4.16
Rating: 4.2/5
Reviews: 228
Age: 2y ago

Newest

by launch date

Tinkeps 2 Pack A3 Oak Picture Frame 100% Solid Wood and Plexiglass A3 Frame with Mount for A4 Prints Photos and Posters Wall Mountable

Price: £11.02
Rating: 4.6/5
Reviews: 156
Age: 7mo ago

4 Pack Picture Frame 6x4 Natural Wood Color Photo Frames

Price: £7.73
Rating: 4.4/5
Reviews: 607
Age: 8mo ago

Small Picture Frame 6 Inch - 2 Pcs MDF Frame with Organic Glass

Price: £4.51
Rating: 4.1/5
Reviews: 15
Age: 11mo ago

HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame

Price: £5.30
Rating: 4.6/5
Reviews: 145
Age: 12mo ago

KAIWIN Set of 10 Picture Frames multi photo frame Oak Two 20 x 25 cm (8 x 10 Inches) Four 13 x 18 cm (5 x 7 Inches) Four 10 x 15 cm (4 x 6 Inches) collage photo frame

Price: £15.84
Rating: 4.4/5
Reviews: 110
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

30%

Top 20: 64%

Open market

51%

Feihorrm13%
Fabian Clarke London11%
Aryllis9%
SONGMICS6%
Scholar Tree6%
HOUSE DAY4%

Wooden Photo Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR1.4%Products68Brands40Top 5 Brands44%OOS Rate5.0%Rating4.4★Reviews1,722Avg BSR#287

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Wooden Photo Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wooden frame28K/yr -1.1%0.8% conv.
oak picture frames20K/yr -14.5%1.1% conv.
wooden frames14K/yr -1.0%0.8% conv.
oak photo frame10K/yr +1.5%1.0% conv.
rustic photo frames6K/yr +11.5%0.9% conv.
wooden photo frame 6x411K/yr +3.0%3.6% conv.
wood frame9K/yr -20.5%0.3% conv.
wooden frame pictures8K/yr -44.2%0.9% conv.
oak photo frames7K/yr +10.1%0.9% conv.
brown picture frames6K/yr -17.6%0.5% conv.

What reviews say buyers love and hate about Wooden Photo Frame

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Frame Quality33%

“Well made frames”

Quality-Overall20%

“Fabulous quality, arrived really quickly and good price”

Value For Money13%

“Good value”

Assembly/Installation4%

“Very easy to assemble”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

69% of reviews

Quality-Overall20%

“Average quality”

Frame Quality12%

“Frame broken”

Advertised Vs Actual Product9%

“Not as shown”

Assembly/Installation6%

“Bit awkward to assemble”

Material Quality6%

“the quality of the materials reflects that”

Wooden Photo Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

30%

2Frame Quality

25%

3Color

14%

4Quality-Overall

5Advertised Vs Actual Product

Common Wooden Photo Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wooden Photo Frame 49/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 68 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.