Wooden Photo Frame
FailShoppers spend only $26K a year here, so Wooden Photo Frame is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £26K/yr162K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 30%top-5 click share · 40 brands · 72 sellers
Flapen Score
Wooden Photo Frame against its category
The dotted line is the Home & Garden average. Past it, Wooden Photo Frame is stronger. Inside it, weaker.
Market
The Wooden Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Photo Frame 162K times last year and spent an estimated £26K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £26Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- wooden frame28K searches a year
02 · Price
A sale here is worth £11.11.
Listings sell for £11.11 on average, from £3.85 to £25.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.11 that is £0 to £1K a year per listing.
- Average price
- £11.11under the $15 to $100 sweet spot
- Price range
- £3.85–£25.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #287 within Photo Albums, Frames & Accessories. It carries 1,722 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 90%
- Out of stock, average day
- 5.0%
- Average rank
- #287in Photo Albums, Frames & Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,722per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wooden Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aryllis A4 Photo Frame Rustic Brown U.K. Manufactured Free-Standing and Wall Hanging Picture Frame with Perspex Front
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 991
- Age
- 3y ago
Feihorrm Set of 12 Oak Picture Frames Photo Frames for Wall & Tabletop
- Price
- £23.98
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Fabian Clarke London A4 Modern Oak Wooden Picture Photo Frame For Certificate or Noticeboard Poster with White A5 Mount to Hang Portrait or Landscape
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 4y ago
Brown Wooden Picture Frame A4 with Mount Set of 3 A4 Picture Frame A4 Poster Frame certificate frame Freestanding and Wall Mountable
- Price
- £13.81
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 3y ago
A4 Picture Frame Natural Wooden Picture Frames For Family Photo Poster and Jigsaw Display Landscape or Portrait Orientation Wall-Mount & Desk Stand(Natural)
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 228
- Age
- 2y ago
Trending
90-day click momentum
Tinkeps 2 Pack A3 Oak Picture Frame 100% Solid Wood and Plexiglass A3 Frame with Mount for A4 Prints Photos and Posters Wall Mountable
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 7mo ago
4 Pack Picture Frame 6x4 Natural Wood Color Photo Frames
- Price
- £7.73
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 8mo ago
marysgift Photo Frame 6x4 Wood Picture Frames Set with Mounts Transparent Acrylic Plate for Tabletop or Wall (Brown 6x4)
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 336
- Age
- 2y ago
Small Picture Frame 6 Inch - 2 Pcs MDF Frame with Organic Glass
- Price
- £4.51
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 11mo ago
HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 12mo ago
Newest
by launch dateTinkeps 2 Pack A3 Oak Picture Frame 100% Solid Wood and Plexiglass A3 Frame with Mount for A4 Prints Photos and Posters Wall Mountable
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 7mo ago
4 Pack Picture Frame 6x4 Natural Wood Color Photo Frames
- Price
- £7.73
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 8mo ago
Small Picture Frame 6 Inch - 2 Pcs MDF Frame with Organic Glass
- Price
- £4.51
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 11mo ago
HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 12mo ago
KAIWIN Set of 10 Picture Frames multi photo frame Oak Two 20 x 25 cm (8 x 10 Inches) Four 13 x 18 cm (5 x 7 Inches) Four 10 x 15 cm (4 x 6 Inches) collage photo frame
- Price
- £15.84
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
72
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
30%
Top 20: 64%
Open market
51%
- Feihorrm13%
- Fabian Clarke London11%
- Aryllis9%
- SONGMICS6%
- Scholar Tree6%
- HOUSE DAY4%
Demand
Wooden Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Wooden Photo Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden frame28K/yr
- oak picture frames20K/yr
- wooden frames14K/yr
- oak photo frame10K/yr
- rustic photo frames6K/yr
- wooden photo frame 6x411K/yr
- wood frame9K/yr
- wooden frame pictures8K/yr
- oak photo frames7K/yr
- brown picture frames6K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Average quality
Cheap and bad quality
Cheap quality
Frame broken
Not the best quality frame
cheap frames and
Not as shown
Very misleading
Looks nothing like the photo
Bit awkward to assemble
Pretty complicated to assemble without this fault regardless
Some of the holes weren't drilled through properly which made it impossible to assemble
the quality of the materials reflects that
Cheap material
The clear material isnt glass
Love
Well made frames
Beautiful frame
Lovely frame
Fabulous quality, arrived really quickly and good price
the overall build quality is solid
Excellent product
Good value
not expensive
Good Value for money
Very easy to assemble
Very well put together
Looks fantastic, very easy to put together
As advertised
does the job perfectly
Exactly what i wanted
Return
1.4% Return rate 52% Fixable by listing
Frame broken
Not the best quality frame
cheap frames and
Average quality
Cheap and bad quality
Cheap quality
Not as shown
Very misleading
Looks nothing like the photo
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Photo Frame questions
Answered from the same tracked data.