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Wooden Photo Frame

Fail

Shoppers spend an estimated $26K a year here, so Wooden Photo Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£26K/yr162K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
30%top-5 click share · 40 brands · 72 sellers

Flapen Score

Wooden Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Wooden Photo Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Photo Frame 162K times last year and spent an estimated £26K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.4%
Market size, estimated
£26Ka year
Peak month
December2.4× the quietest month
Top search term
wooden frame28K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £3.85 to £25.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.11 that is £0 to £1K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£3.85–£25.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #287 within Photo Albums, Frames & Accessories. It carries 1,722 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
90%
Out of stock, average day
5.0%
Average rank
#287in Photo Albums, Frames & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,722per listing
Listings tracked
68

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wooden Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£766£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

72

Est. top-5 brand share

44%

Top 20: 85%

Est. top-5 click share

30%

Top 20: 64%

Open market

51%

  • Feihorrm13%
  • Fabian Clarke London11%
  • Aryllis9%
  • SONGMICS6%
  • Scholar Tree6%
  • HOUSE DAY4%

Demand

Wooden Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Wooden Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wooden frame28K/yr
  • oak picture frames20K/yr
  • wooden frames14K/yr
  • oak photo frame10K/yr
  • rustic photo frames6K/yr
  • wooden photo frame 6x411K/yr
  • wood frame9K/yr
  • wooden frame pictures8K/yr
  • oak photo frames7K/yr
  • brown picture frames6K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Photo Frame

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Average quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wooden Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data