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Wooden Kitchen Roll Holder

Maybe

Returns run at only 1.4% of orders. But demand is soft, at -21.7% this quarter, so Wooden Kitchen Roll Holder is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£62K/yr81K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
43%top-5 click share · 25 brands · 41 sellers

Flapen Score

Wooden Kitchen Roll Holder against its category

The dotted line is the Home & Garden average. Past it, Wooden Kitchen Roll Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Kitchen Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Kitchen Roll Holder 81K times last year and spent an estimated £62K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
6.8%
Market size, estimated
£62Ka year
Top search term
wooden kitchen roll holder36K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £4.02 to £21.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£4.02–£21.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #128 within Racks & Holders. It carries 251 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
14.7%
Average rank
#128in Racks & Holders
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wooden Kitchen Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 falling

Sellers

41

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

43%

Top 20: 90%

Open market

46%

  • Premier20%
  • sanjianke-fs8%
  • Indus Lifespace8%
  • Livoravoli7%
  • Paittesllly5%
  • TJ.MOREE5%

Demand

Wooden Kitchen Roll Holder search demand

Weekly searches over the year. Pick a range.

2K1KApr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Wooden Kitchen Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden kitchen roll holder36K/yr
  • wooden kitchen roll holders10K/yr
  • kitchen roll holder wooden13K/yr
  • kitchen roll holder wood7K/yr
  • wooden paper towel holder5K/yr
  • wood kitchen roll holder4K/yr
  • kitchen roll bamboo holder3K/yr
  • oak kitchen roll holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Kitchen Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mounting12%−0.10

Thread isnt long enough to screw the holder to the base

Fixing inadequate

There is no rod so its only a stand

Wood Quality11%−0.08

ok. wood not that great

Not Mango wood as advertised pine at best

Not wood plastic

Size-Overall10%−0.03

does not fit into the wooden rod

I was disappointed to find that the screw provided with the product didnt actually fit

Would of given 5 however the screw that comes with this product is too small had to buy my own m6 bolt screw

Durability6%−0.05

the base is splitting

Each time it was tightened it worked loose within a couple of days

Quality-Overall6%+1.61

Poor quality issue

Very poor and would not recommend

Love

Quality-Overall23%+1.61

well made

Overall: this is a well-made product

Good quality

Value For Money17%+0.81

Good for the price

worth the money

definitely great value for money

Design-Overall9%+0.70

very nicely crafted

Looks very fancy

Really like the design on the base

Strength8%+0.21

Holds roll well including large ones

Very sturdy

The wooden base feels sturdy

Ease Of Use6%+0.40

It is a practical

is easy to load

very handy

Return

1.4% Return rate 50% Fixable by listing

Size-Overall19%▄█▄▄█▆

does not fit into the wooden rod

I was disappointed to find that the screw provided with the product didnt actually fit

Would of given 5 however the screw that comes with this product is too small had to buy my own m6 bolt screw

Color18%█▇▃▅▃▃

the colour looks completely different than the photo

Was hoping g it was a darker colour

Misleading colour

Defective Material/Parts11%▇▄▇▅██
Quality-Overall8%▁▁█▆▄▄

Poor quality issue

Very poor and would not recommend

Wood Quality8%█▁██▆▄

ok. wood not that great

Not Mango wood as advertised pine at best

Not wood plastic

FAQ

Common Wooden Kitchen Roll Holder questions

Answered from the same tracked data.