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Wooden Forks

Maybe

Buyers convert on 24.0% of searches. But prices span $2.14–$13.18, mostly outside the sweet spot, so Wooden Forks is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£131K/yr117K searches / yr
90-day growth
+47.3%search demand this quarter
Competition
76%top-5 click share · 13 brands · 25 sellers

Flapen Score

Wooden Forks against its category

The dotted line is the Home & Garden average. Past it, Wooden Forks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Forks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Forks 117K times last year and spent an estimated £131K. The top 5 brands take 76% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

24.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
24.0%
Market size, estimated
£131Ka year
Peak month
June1.6× the quietest month
Top search term
wooden forks44K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £2.14 to £13.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.64 that is £12K to £14K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£2.14–£13.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£14K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #8 within Disposable Tableware. It carries 391 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#8in Disposable Tableware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
391per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wooden Forks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

19%

  • G4GADGET26%
  • Caterpack Enviro Range18%
  • ABENA14%
  • 1ABOVE10%
  • Chef Aid8%
  • Eco Leaf Products5%

Demand

Wooden Forks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Wooden Forks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden forks44K/yr
  • disposable forks34K/yr
  • wooden forks disposable 10011K/yr
  • wooden fork9K/yr
  • bamboo forks5K/yr
  • wooden forks disposable 503K/yr
  • forks disposable3K/yr
  • disposable fork3K/yr
  • party forks3K/yr
  • forks disposable 1002K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Forks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength33%

Not Heavy Duty

Sorry these are not strong in my opinion

Advertised Vs Actual Product33%−0.04

These were advertised as HEAVY DUTY, not in my opinion

Weight Heavy33%−0.07

Not Heavy Duty

Love

Quality-Overall29%+2.28

These are good quality, perfectly fine to eat with and biodegradable

Good quality

Good quality and value for money, will buy again

Value For Money17%+1.15

Handy pack of wooden forks, good value

Good value

a great price

Strength16%

Very strong

Good strong forks

Sturdy

Size-Overall9%+0.55

Most fit for purpose

Fit for purpose, good value

Very versatile and also environmentally friendly plus a decent size

Eco Friendliness8%−0.22

Perfect environmentally friendly option for our sons birthday party

Very versatile and also environmentally friendly plus a decent size

I brought these because they are more environmentally friendly however

Return

0.3% Return rate 24% Fixable by listing

Value For Money18%▁█▁▁▁▇
Strength18%▁▂▁▂█▂

Not Heavy Duty

Sorry these are not strong in my opinion

Size-Overall18%▁▁█▅▁▃
Quality-Overall14%█▁▁▂▁▃
Durability5%▁█▁▁▁▁

FAQ

Common Wooden Forks questions

Answered from the same tracked data.