Wooden Ducks with Wellies

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

1.8%

Market size, estimated

£55Ka year

Peak month

December2.7× the quietest month

Top search term

duck ornaments31K searches a year

Listings sell for £16.12 on average, from £3.86 to £27.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.12 that is £0 to £2K a year per listing.

Average price

£16.12inside the $15 to $100 sweet spot

Price range

£3.86–£27.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #1,758 within Garden Décor. It carries 108 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

72%

Out of stock, average day

26.2%

Average rank

#1,758in Garden Décor

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

108per listing

Listings tracked

76

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months