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Wooden Ducks with Wellies

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $55K a year here, so Wooden Ducks with Wellies is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£55K/yr187K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
23%top-5 click share · 40 brands · 66 sellers

Flapen Score

Wooden Ducks with Wellies against its category

The dotted line is the Home & Garden average. Past it, Wooden Ducks with Wellies is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Ducks with Wellies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Ducks with Wellies 187K times last year and spent an estimated £55K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.8%
Market size, estimated
£55Ka year
Peak month
December2.7× the quietest month
Top search term
duck ornaments31K searches a year

02 · Price

A sale here is worth £16.12.

Listings sell for £16.12 on average, from £3.86 to £27.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.12 that is £0 to £2K a year per listing.

Average price
£16.12inside the $15 to $100 sweet spot
Price range
£3.86–£27.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #1,758 within Garden Décor. It carries 108 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
72%
Out of stock, average day
26.2%
Average rank
#1,758in Garden Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
76

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wooden Ducks with Wellies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 falling

Sellers

66

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

23%

Top 20: 57%

Open market

43%

  • Shudehill Giftware19%
  • Garden Mile11%
  • My Square Mile9%
  • Davids Ducks8%
  • DCUK5%
  • FHFY Garden5%

Demand

Wooden Ducks with Wellies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Wooden Ducks with Wellies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck ornaments31K/yr
  • duck garden ornaments outdoor10K/yr
  • wooden duck25K/yr
  • wooden ducks24K/yr
  • duck ornaments for the home20K/yr
  • garden ducks ornaments outdoor7K/yr
  • wooden ducks with wellies20K/yr
  • garden ducks6K/yr
  • duck garden ornaments6K/yr
  • wooden ducks with names9K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Ducks with Wellies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.27

Very disappointed with the size

To small

Its larger than expected

Value For Money8%−0.02

Bit overpriced

they put the price up £4 which is alot

Cheap and not worth the price

Advertised Vs Actual Product4%−0.03

Deceptive advertising

Pictures are deceiving

Not quite as described

Quality-Overall4%+0.84

I expected better reliability

Cheap and not worth the price

Poor quality

Functionality-Overall2%−0.02

It does not stand up good a bit of wind

Light doesnt work

Love

Quality-Overall19%+0.84

Really nice well made item that looks good

Amazing Quality

Fab quality and the lights are fantastic

Gifting Purpose16%+1.49

super cute little gift

Lovely gift

Great for a gift

Design-Overall9%+0.58

The detail on them is lovely

Well built

a really lovely design

Size-Overall7%−0.27

Good size

Nice variety of size

Perfect nice size looks fab in the garden

Value For Money6%−0.02

Worth the money

Good value for the price

Great value for money

Return

0.7% Return rate 58% Fixable by listing

Size-Overall50%▅▅▆█▆▆

Very disappointed with the size

To small

Its larger than expected

Quality-Overall11%▁▃▅▃▇█

I expected better reliability

Cheap and not worth the price

Poor quality

Defective Material/Parts10%▅█▆▂▃▄
Value For Money4%▁▅▅▃█▂

Bit overpriced

they put the price up £4 which is alot

Cheap and not worth the price

Gifting Purpose4%▁█▁▆▅▁

This was a birthday gift for my elderly mom who is too old to send it back

Lovely item much to small for price wouldnt bye as gift for someone else to experience for item wouldnt bye again

FAQ

Common Wooden Ducks with Wellies questions

Answered from the same tracked data.