Wooden Cutlery Tray
FailShoppers spend only $53K a year here, so Wooden Cutlery Tray is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £53K/yr76K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 59%top-5 click share · 18 brands · 26 sellers
Flapen Score
Wooden Cutlery Tray against its category
The dotted line is the Home & Garden average. Past it, Wooden Cutlery Tray is stronger. Inside it, weaker.
Market
The Wooden Cutlery Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Cutlery Tray 76K times last year and spent an estimated £53K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £53Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- wooden cutlery tray31K searches a year
02 · Price
A sale here is worth £13.71.
Listings sell for £13.71 on average, from £6.11 to £27.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.71 that is £1K to £3K a year per listing.
- Average price
- £13.71under the $15 to $100 sweet spot
- Price range
- £6.11–£27.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #1,293 within Racks & Holders. It carries 1,493 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 83%
- Out of stock, average day
- 17.1%
- Average rank
- #1,293in Racks & Holders
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,493per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Wooden Cutlery Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer Adjustable Cutlery Tray for Kitchen Storage & Organisation 33.6 x 4.5 x 29.0-47.0 cm
- Price
- £12.47
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 1y ago

MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives
- Price
- £12.37
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 6y ago

MASS DYNAMIC Cutlery Drawer Organizer Expandable Bamboo Utensil Tray Adjustable Silverware and Flatware Holder Compact Storage for Spoons Forks Knives - Ideal for Kitchen and Office Supplies
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 8y ago

Lifewit Cutlery Drawer Organiser 5 Compartment Bamboo Cutlery Tray Kitchen Utensil Tray Flatware and Silverware Holder Wood Adjustable Storage for Spoons Forks Knives
- Price
- £11.91
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago

Lifewit Cutlery Drawer Organiser Extendable Cutlery Tray for Kitchen Drawers Insert Wood Utensil Holder Adjustable Storage for Spoons Forks Knives 33-57x38cm Natural
- Price
- £17.79
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 2y ago
Trending
90-day click momentum
Yirilan Cutlery Drawer Organiser Wooden Cutlery Tray Large Extendable Size Bamboo Cutlery Drawer Organiser for Knife Forks and Cutlery. 29-57 x 34 x 4.6 cm (Large)
- Price
- £10.24
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4mo ago

Bamboo Cutlery Drawer Organiser Space-Saving 6-8 Storage Compartments Holds Silverware Expandable Kitchen Utensil Tray Rack Adjustable Cutlerys Divider Organiser for Silverware Flatware Knives
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

YIFKJYLF Cutlery Drawer Organiser 5 Compartment Adjustable Utensil Tray for Forks Spoons Knives Silverware Flatware Holder Eco Friendly Kitchen Storage Solution
- Price
- £9.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Peak Prime Bamboo Silverware Drawer Organizer for Kitchen Expandable Utensil Holder & Cutlery Tray with Adjustable Tableware Dividers and Removable Knife Block Flatware Storage Insert for Drawers
- Price
- £27.39
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives
- Price
- £12.37
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 6y ago
Newest
by launch date
Yirilan Cutlery Drawer Organiser Wooden Cutlery Tray Large Extendable Size Bamboo Cutlery Drawer Organiser for Knife Forks and Cutlery. 29-57 x 34 x 4.6 cm (Large)
- Price
- £10.24
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4mo ago

YIFKJYLF Cutlery Drawer Organiser 5 Compartment Adjustable Utensil Tray for Forks Spoons Knives Silverware Flatware Holder Eco Friendly Kitchen Storage Solution
- Price
- £9.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Fusion Food Expandable Bamboo Cutlery Drawer Organiser 33 to 47 cm Adjustable Kitchen Drawer Divider - Natural Bamboo Utensils Holder & Cutlery Tray Organiser - Durable & Easy to Clean
- Price
- £12.76
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 9mo ago

Bamboo Cutlery Drawer Organiser Space-Saving 6-8 Storage Compartments Holds Silverware Expandable Kitchen Utensil Tray Rack Adjustable Cutlerys Divider Organiser for Silverware Flatware Knives
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Cutlery Drawer Organiser 5 Compartment Bamboo Cutlery Tray Kitchen Utensil Tray Flatware and Silverware Holder Wood Adjustable Storage
- Price
- £9.61
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
21%
- MASS DYNAMIC25%
- Kitsure22%
- Lifewit17%
- VaeFae7%
- Premier4%
- Harcas3%
Demand
Wooden Cutlery Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wooden Cutlery Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden cutlery tray31K/yr
- bamboo cutlery drawer organiser17K/yr
- drawer organiser cutlery wooden6K/yr
- wooden cutlery drawer organiser7K/yr
- bamboo cutlery tray11K/yr
- bamboo kitchen drawer organiser4K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Cutlery Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too Big
Nothing fits in it
Too short
Sections will come apart if too much cutlery out in
flimsy
Flimsy & Broken
Now I get a whiff of fishy smell every time I open the drawer
I cant stand the smell
smells
Just a Bit Expensive
The only downside is the price
fat too expensive for what it is
However, there is a critical discrepancy regarding the sizing that potential buyers need to be aware of
Measurements not as advertised
Love
It was beautifully made
Decent quality
Very good product as described by the seller
Fits well
It fits in my drawer nicely
fit my drawer perfectly
As advertised
As described
Just what we needed
This is brilliant its extendable
Its expandable
Useful that it expands
these adjustable ones are just what I needed
Easily adjustable to suit the size of the drawer
Stunning, adjustable size s great and very well made
Return
2.3% Return rate 88% Fixable by listing
Too Big
Nothing fits in it
Too short
So incredibly cheaply made
Its a shame as its a good product otherwise
Sections will come apart if too much cutlery out in
flimsy
Flimsy & Broken
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Cutlery Tray questions
Answered from the same tracked data.









