Is wooden cutlery tray profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (41/100).

How competitive is the wooden cutlery tray niche?

18 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in wooden cutlery tray?

Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 2.3%.

When does demand for wooden cutlery tray peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the wooden cutlery tray niche?

Listings span £6.11–£27.39; the average listing price is £13.71 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.

wooden cutlery tray

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good£13.71

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.11–£27.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,493.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 76K searches

According to Flapen's Amazon United Kingdom niche tracking, wooden cutlery tray is a £53K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wooden cutlery tray market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £41K–£55K; units × avg price
Conversion rate: 5.1%
Avg BSR: #1,293
Page quality: 0%
Prime: 83%
Sponsored: 96%
Out of stock: 17.1%
Avg brand age: 46 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

21%

MASS DYNAMIC25%
Kitsure22%
Lifewit17%
VaeFae7%
Premier4%
Harcas3%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -14.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top wooden cutlery tray search terms

wooden cutlery tray31K/yr -8.4%3.8% conv.
bamboo cutlery drawer organiser17K/yr -11.8%4.7% conv.
drawer organiser cutlery wooden6K/yr -6.4%3.7% conv.
wooden cutlery drawer organiser7K/yr -26.5%2.5% conv.
bamboo cutlery tray11K/yr -27.8%3.9% conv.
bamboo kitchen drawer organiser4K/yr -36.4%2.3% conv.

All search terms

Top wooden cutlery tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsure Silverware Organizer - Expandable Bamboo Kitchen Drawer Organizer Adjustable Cutlery Tray for Kitchen Storage & Organisation 33.6 x 4.5 x 29.0-47.0 cm

Kitsure£12.474.5★152 rev

MASS DYNAMIC Cutlery Drawer Organiser Expandable Bamboo Cutlery Tray for Kitchen Utensil Adjustable Silverware and Flatware Holder 7 Slots Storage for Spoons Forks Knives

MASS DYNAMIC£12.374.6★1,921 rev

MASS DYNAMIC Cutlery Drawer Organizer Expandable Bamboo Utensil Tray Adjustable Silverware and Flatware Holder Compact Storage for Spoons Forks Knives - Ideal for Kitchen and Office Supplies

MASS DYNAMIC£11.764.6★1,921 rev

Lifewit Cutlery Drawer Organiser 5 Compartment Bamboo Cutlery Tray Kitchen Utensil Tray Flatware and Silverware Holder Wood Adjustable Storage for Spoons Forks Knives

Lifewit£11.914.6★452 rev

Lifewit Cutlery Drawer Organiser Extendable Cutlery Tray for Kitchen Drawers Insert Wood Utensil Holder Adjustable Storage for Spoons Forks Knives 33-57x38cm Natural

Lifewit£17.794.6★742 rev

Newest

by launch date

Yirilan Cutlery Drawer Organiser Wooden Cutlery Tray Large Extendable Size Bamboo Cutlery Drawer Organiser for Knife Forks and Cutlery. 29-57 x 34 x 4.6 cm (Large)

Yirilan£10.2411 rev

4mo ago

YIFKJYLF Cutlery Drawer Organiser 5 Compartment Adjustable Utensil Tray for Forks Spoons Knives Silverware Flatware Holder Eco Friendly Kitchen Storage Solution

YIFKJYLF£9.481 rev

6mo ago

Fusion Food Expandable Bamboo Cutlery Drawer Organiser 33 to 47 cm Adjustable Kitchen Drawer Divider - Natural Bamboo Utensils Holder & Cutlery Tray Organiser - Durable & Easy to Clean

Fusion Food Care£12.7616 rev

9mo ago

Bamboo Cutlery Drawer Organiser Space-Saving 6-8 Storage Compartments Holds Silverware Expandable Kitchen Utensil Tray Rack Adjustable Cutlerys Divider Organiser for Silverware Flatware Knives

Vlihapy£6.117 rev

1y ago

Cutlery Drawer Organiser 5 Compartment Bamboo Cutlery Tray Kitchen Utensil Tray Flatware and Silverware Holder Wood Adjustable Storage

CTDMJ£9.618 rev

1y ago

What buyers say about wooden cutlery tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“It was beautifully made”

Size-Overall20%

“Fits well”

Advertised Vs Actual Product7%

“As advertised”

Stretchability/Expandability/Elasticity6%

“This is brilliant its extendable”

Adjustability/Rotatability/Reclining5%

“these adjustable ones are just what I needed”

Strength5%

“Sturdy”

Value For Money4%

“Good price looks well made”

Storage Capacity4%

“Storage capacity is as described”

Wood Quality3%

“Beautiful wood”

Ease Of Use3%

“Practical”

What buyers complain about

Size-Overall37%

“Too Big”

Strength10%

“Sections will come apart if too much cutlery out in”

Smell9%

“Now I get a whiff of fishy smell every time I open the drawer”

Value For Money5%

“Just a Bit Expensive”

Advertised Vs Actual Product5%

“However, there is a critical discrepancy regarding the sizing that potential buyers need to be aware of”

Quality-Overall4%

“So incredibly cheaply made”

Ease Of Cleaning3%

“Dirty, splinters”

Material Quality1%

“Poor construction & very flimsy materials”

Adjustability/Rotatability/Reclining1%

“There is no adjustability”

Top return reasons

Size-Overall84%

Defective Material/Parts2%

Compatibility-Overall2%

Quality-Overall2%

Strength1%

Stretchability/Expandability/Elasticity1%

Advertised Vs Actual Product1%

Wood Quality1%

Functionality-Overall1%

Smell1%

Common questions

Is wooden cutlery tray profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (41/100).
How competitive is the wooden cutlery tray niche?: 18 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in wooden cutlery tray?: Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 2.3%.
When does demand for wooden cutlery tray peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the wooden cutlery tray niche?: Listings span £6.11–£27.39; the average listing price is £13.71 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.