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Wooden Curtain Pole

Fail

Shoppers spend only $43K a year here, so Wooden Curtain Pole is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£43K/yr292K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
46%top-5 click share · 15 brands · 15 sellers

Flapen Score

Wooden Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Wooden Curtain Pole is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Curtain Pole 292K times last year and spent an estimated £43K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
0.9%
Market size, estimated
£43Ka year
Top search term
wooden curtain pole119K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £10.32 to £21.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.61 that is £0 to £2K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£10.32–£21.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #93 within Curtain & Blind Accessories. It carries 206 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
58%
Out of stock, average day
3.0%
Average rank
#93in Curtain & Blind Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wooden Curtain Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

16%

  • Gormena26%
  • PeSenp16%
  • Caecus14%
  • FAHD TRADERS14%
  • DEFYNEE10%
  • Home Hacks5%
  • Open — no brand owns it (9 brands, 16%)

Demand

Wooden Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Wooden Curtain Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden curtain pole119K/yr
  • wooden curtain poles45K/yr
  • curtain poles wooden28K/yr
  • wood curtain pole23K/yr
  • oak curtain pole10K/yr
  • curtain pole wood8K/yr
  • wooden curtain poles for eyelet curtains10K/yr
  • curtain pole wooden9K/yr
  • dark wood curtain pole5K/yr
  • 240cm wooden curtain pole4K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Curtain Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes9%−0.12

were corroded

screws were rusty

Rusty screws

Mounting7%−0.11

Only 2 bracket

One of the end brackets has no screw thread so completely unable to attach to main pole

Pole holder dont screw

Durability6%−0.13

after having them up a few months they have started to bow

Broken end

Quality-Overall6%+0.61

Cheap stuff

Cheap looking

Poor quality

Material Quality5%−0.04

Deducting one star because the plastic finials feel a bit cheap up close

It does look a little plastic-y

The supports are even worse — very cheap plastic that stands out in all the wrong ways

Love

Quality-Overall21%+0.61

Seems well made

A great product - pretty and functional

Good quality

Assembly/Installation12%+1.66

Installation is straightforward

was easily assembled

Quickly assembled

Strength12%+0.98

Very strong and easy to put up

Good quality rail sturdy

Really Sturdy

Size-Overall11%−0.03

Looks good and easy to fit

Easy to fit

My curtains fit perfectly

Value For Money10%+0.94

Great rail and price

Excellent value for money

Good value

Return

2.1% Return rate 60% Fixable by listing

Size-Overall38%▆▆████

Not fit for purpose

Tiny like I mean super small

Too light and small

Quality-Overall12%█▅▄▃▅▅

Cheap stuff

Cheap looking

Poor quality

Color11%▂▅▄▄█▄
Defective Material/Parts7%█▂▅▄▂▅
Wood Quality4%▁▅▃▆▃█

This is a soft wood product which causes problems

Wood Not Recommend

It is actually not wood

FAQ

Common Wooden Curtain Pole questions

Answered from the same tracked data.