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Wooden Coasters

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $41K a year here, so Wooden Coasters is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£41K/yr116K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
41%top-5 click share · 26 brands · 41 sellers

Flapen Score

Wooden Coasters against its category

The dotted line is the Home & Garden average. Past it, Wooden Coasters is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Coasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Coasters 116K times last year and spent an estimated £41K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.6%
Market size, estimated
£41Ka year
Peak month
December1.9× the quietest month
Top search term
wooden coasters69K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £3.88 to £21.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.86 that is £986 to £2K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£3.88–£21.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£986–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #540 within Barware. It carries 440 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#540in Barware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wooden Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

41

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

41%

Top 20: 83%

Open market

36%

  • WLWNWFT32%
  • Samhita12%
  • HALE OTEIR6%
  • YOZAIUUI5%
  • Kimona5%
  • Kaizen Casa5%

Demand

Wooden Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Wooden Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden coasters69K/yr
  • wood coasters17K/yr
  • wooden coaster11K/yr
  • wood coaster7K/yr
  • oak coasters5K/yr
  • wooden coasters set of 67K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Coasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Balance/Stability13%−0.12

therefore doesn't balance too well

Wobbly

They made the coaster a bit unstable due to their height

Quality-Overall11%+1.78

Poor quality

Absolute rubbish

These are not the best quality

Wood Quality10%−0.03

textures of wood make them look much cheaper than the photos on the site show them

then another section you can't see. because there is a section of hard wood

These are not dark wood as they look

Color9%−0.07

they are almost black

Dark

A lot darker than expected

Value For Money7%+0.69

They're a bit expensive

For the price they are not worth it

Theyre not great value at £9.99

Love

Quality-Overall22%+1.78

Beautifully made

Great quality coasters, lovely design

Good Quality

Wood Quality12%−0.03

Good quality wood coasters

The wood itself looks great

Nice bit of wood

Design-Overall10%+0.63

Beautifully made

Attractive Coasters with a Practical Design

Lovely design

Value For Money9%+0.69

Excellent value for money

Good value for money

Good value

Advertised Vs Actual Product7%+0.09

Do The Job

As described

Just like the pictures

Return

0.8% Return rate 76% Fixable by listing

Color33%█▁▆▄▂█

they are almost black

Dark

A lot darker than expected

Size-Overall26%▂▃▆▇█▃
Advertised Vs Actual Product5%█▁▅▃▁▂

Nothing like the photos on the site

False advertising

Not as described

Quality-Overall5%▁█▁▂▂▂

Poor quality

Absolute rubbish

These are not the best quality

Wood Quality4%▁▂▂▁▄█

textures of wood make them look much cheaper than the photos on the site show them

then another section you can't see. because there is a section of hard wood

These are not dark wood as they look

FAQ

Common Wooden Coasters questions

Answered from the same tracked data.