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Wooden Box

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -19.4% this quarter, so Wooden Box is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£144K/yr735K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
28%top-5 click share · 43 brands · 63 sellers

Flapen Score

Wooden Box against its category

The dotted line is the Home & Garden average. Past it, Wooden Box is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Box 735K times last year and spent an estimated £144K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
1.3%
Market size, estimated
£144Ka year
Peak month
December1.7× the quietest month
Top search term
wooden box228K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £4.04 to £38.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.43 that is £2K to £4K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£4.04–£38.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #468 within Furniture. It carries 1,017 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
2.7%
Average rank
#468in Furniture
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,017per listing
Listings tracked
76

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wooden Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

63

Est. top-5 brand share

44%

Top 20: 88%

Est. top-5 click share

28%

Top 20: 61%

Open market

50%

  • Creative Deco15%
  • green leaves10%
  • Starvortex8%
  • Artemio6%
  • Zeller6%
  • Wickerfield6%

Demand

Wooden Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wooden Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wooden box228K/yr
  • wooden storage box108K/yr
  • small wooden box55K/yr
  • wooden box with lid50K/yr
  • wooden storage box with lid46K/yr
  • wooden boxes47K/yr
  • wooden box with hinged lid29K/yr
  • wood box23K/yr
  • wooden storage boxes19K/yr
  • large wooden box17K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Durability”
1.1%of orders come back
“Unfortunately this fell apart very easily”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wooden Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data