Wood Chips
MaybeSearch demand grew +339.8% this quarter. But the top 5 brands take 95% of clicks, so Wood Chips is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £88K/yr96K searches / yr
- 90-day growth
- +339.8%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 24 sellers
Flapen Score
Wood Chips against its category
The dotted line is the Home & Garden average. Past it, Wood Chips is stronger. Inside it, weaker.
Market
The Wood Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Chips 96K times last year and spent an estimated £88K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +339.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +339.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £88Ka year
- Peak month
- May9.6× the quietest month
- Top search term
- wood chips for smoking17K searches a year
02 · Price
A sale here is worth £8.97.
Listings sell for £8.97 on average, from £6.33 to £28.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.97 that is £2K to £4K a year per listing.
- Average price
- £8.97under the $15 to $100 sweet spot
- Price range
- £6.33–£28.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #11 within Barbecue & Outdoor Dining. It carries 1,498 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 80%
- Out of stock, average day
- 8.7%
- Average rank
- #11in Barbecue & Outdoor Dining
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,498per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Wood Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Weber Whiskey Wood Chips
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 3,476
- Age
- 10y ago

Weber Hickory Wood Chips
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 4,090
- Age
- 10y ago

Weber Apple Wood Chips
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 3,053
- Age
- 10y ago

Woodabrix Hickory Wood Chips I BBQ Wood Chips are suitable for Charcoal Gas and BBQ/Smoker I 100% Natural and Eco-friendly I 800 grams (3.2 Litre / 195 cu in)
- Price
- £7.55
- Rating
- 4.5/5
- Reviews
- 1,182
- Age
- 5y ago

Green Olive Firewood Company - Whiskey Oak Wood Chips for smoking 3L (approx 800g) BBQ Wood Chips For Charcoal Gas BBQs Smokers Smoking Wood Chips For Smoking Beef Lamb Meat Fish Vegetables
- Price
- £8.52
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 5y ago
Trending
90-day click momentum
Cherry Wood BBQ Smoker Smoking Chips 850g 3.4 Litre Andalusian Artisan Premium Quality Natural Eco Friendly Wood Chips for Gas Charcoal Grill Outdoor Cooking Fuel for Authentic BBQ Flavour
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 3mo ago

Weber Beef Wood Chips Blend
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 2,259
- Age
- 9y ago

Weber Whiskey Wood Chips
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 3,476
- Age
- 10y ago

Char-Broil 140 553 - Wood chips Flavour - Hickory. Natural 9.65x23.4x30.48 cm
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 13y ago

Green Olive Firewood Company - Apple Wood Chips for Smoking 3L (approx 800g) BBQ Wood Chips For Charcoal and Gas BBQs Smokers Hardwood Smoking Wood Chips for Smoking Meat Fish and Vegetables
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 2y ago
Newest
by launch date
Cherry Wood BBQ Smoker Smoking Chips 850g 3.4 Litre Andalusian Artisan Premium Quality Natural Eco Friendly Wood Chips for Gas Charcoal Grill Outdoor Cooking Fuel for Authentic BBQ Flavour
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 3mo ago

Green Olive Firewood Company - Apple Wood Chips for Smoking 3L (approx 800g) BBQ Wood Chips For Charcoal and Gas BBQs Smokers Hardwood Smoking Wood Chips for Smoking Meat Fish and Vegetables
- Price
- £8.45
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 2y ago

Topline Big K Hickory Smoking Wood Chips - Pack of 3 Natural BBQ Smoker Wood Chips 400g Bags with Thank You Card for Smoking Grilling Barbecuing Meats.
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 3y ago

Gwernyfed Wood Selection Pack BBQ Smoker Chips - 1 Litre - Cherry Apple Oak Alder Hickory & Whiskey for Smoking Food (6 Pack (Whiskey Apple Oak Cherry Hickory Alder))
- Price
- £28.47
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 4y ago

Exstream BBQ Barbecue Smoking Wood Chips *Over 16 Great Flavours in 1 5 & 10 Litres* (Hickory 1 Litre)
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- Weber56%
- Green Olive Firewood Company14%
- Woodabrix11%
- Gwernyfed Wood9%
- Topline5%
- The Stove Wizard3%
- Open — no brand owns it (2 brands, 2%)
Demand
Wood Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 9.6×
Search terms
Top Wood Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood chips for smoking17K/yr
- bbq wood chips for smoking11K/yr
- bbq smoker wood chips10K/yr
- bbq wood chips9K/yr
- hickory wood chips6K/yr
- smoker wood chips10K/yr
- smoking chips9K/yr
- smoking wood chips6K/yr
- smoking chips for bbq3K/yr
- bbq smoking chips3K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's a large bag
The bag is huge too
Its huge compared to others I have bought in the past
we couldnt smell anything
No smell or taste just loads of smoke no taste whatsoever on food
Just that Weber charge too whack
so some pieces burn faster than others
then caught on fire
when on the BBQ caused a lot of smoke to bellow out
Theyre not the cheapest
Waste of money
Love
Smell great
The pieces are clean, evenly sized and smell pleasantly fruity even before use
Beautiful Smelling Wood
quality chips
The quality feels consistent
Excellent product
Great value
For the cost it provides good value
Well worth the time
Very easy to use and to
theyve been easy to get on with
It is a straightforward
Exactly as advertised and promptly dispatched
looks like the photos advertised
Return
0.1% Return rate 48% Fixable by listing
It's a large bag
The bag is huge too
Its huge compared to others I have bought in the past
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Chips questions
Answered from the same tracked data.









