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Wonderweb

Fail

Prices span $1.71–$4.63, mostly outside the sweet spot, so Wonderweb is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£63K/yr83K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
88%top-5 click share · 7 brands · 70 sellers

Flapen Score

Wonderweb against its category

The dotted line is the Home & Garden average. Past it, Wonderweb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wonderweb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wonderweb 83K times last year and spent an estimated £63K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
24.3%
Market size, estimated
£63Ka year
Peak month
September1.6× the quietest month
Top search term
wonderweb65K searches a year

02 · Price

A sale here is worth £3.09.

Listings sell for £3.09 on average, from £1.71 to £4.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £3.09 that is £5K to £6K a year per listing.

Average price
£3.09under the $15 to $100 sweet spot
Price range
£1.71–£4.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Sewing. It carries 9,088 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Sewing
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,088per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Wonderweb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

70

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Vlieseline39%
  • KORBOND29%
  • Klangfeiler14%
  • JKG5%
  • Caraselle5%
  • Lizzy4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Wonderweb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wonderweb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wonderweb65K/yr
  • wundaweb17K/yr
  • wundaweb extra strong hem tape987/yr
  • wonderweb tape for trousers31/yr

Reviews and returns

What reviews say buyers love and hate about Wonderweb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.17

Did not stick

Doesnt stick well

Not sticky enough

Functionality-Overall13%−0.13

Does not do the job well

DIDN'T WORK

It doesn't work at all

Value For Money6%−0.03

Not worth it

Waste of Money

Not worth money

Durability5%−0.03

Does not last

Hem fell down at work

the hem was down after 2hours

Ease Of Use5%+2.22

Very difficult to get it to work

It took me a while to get it to work

Disappointed not as easy to use as I remember in the past need a wet cloth

Love

Ease Of Use27%+2.22

Easy to use

Great for quick

Handy size

Adhesion/Stickiness16%−0.17

Stickiness good

Sticks well

Very good adhesive

Quality-Overall16%+0.97

Up to now, no complaints

Excellent product

Good trusted brand

Advertised Vs Actual Product12%+0.64

Works as advertised

As described

Works as it says

Efficiency6%+0.58

Does the job

Works perfectly well

worked perfectly on a pair of trousers

Return

0.3% Return rate 0% Fixable by listing

Adhesion/Stickiness39%▄▅█▃▅▄

Did not stick

Doesnt stick well

Not sticky enough

Functionality-Overall20%▄█▅▆▅▆

Does not do the job well

DIDN'T WORK

It doesn't work at all

Defective Material/Parts6%▂▁▁▃▂█
Thin5%▁▁▅██▁
Quality-Overall5%▆▁▁▁█▆

FAQ

Common Wonderweb questions

Answered from the same tracked data.