Wok
MaybeProducts sell for $26.28 on average, inside the sweet spot. But demand is soft, at -27.9% this quarter, so Wok is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £1.2M/yr1.1M searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 133 sellers
Flapen Score
Wok against its category
The dotted line is the Home & Garden average. Past it, Wok is stronger. Inside it, weaker.
Market
The Wok market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wok 1.1M times last year and spent an estimated £1.2M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £1.2Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- wok468K searches a year
02 · Price
A sale here is worth £26.28.
Listings sell for £26.28 on average, from £7.86 to £104.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £26.28 that is £20K to £26K a year per listing.
- Average price
- £26.28inside the $15 to $100 sweet spot
- Price range
- £7.86–£104.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £20K–£26K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,425 within Cookware. It carries 1,509 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #1,425in Cookware
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,509per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Wok products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
nuovva Induction Non Stick Wok Pan Deep Stir Fry Pan with Lid 28cm Frying Pan with Induction Base
- Price
- £21.69
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 3y ago

Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
- Price
- £20.31
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

Tefal Comfort Max Stainless Steel Non-Stick Wok 28 cm Dishwasher Safe
- Price
- £19.79
- Rating
- 4.6/5
- Reviews
- 3,575
- Age
- 11y ago

ZENO Non Stick Frying Pan 30cm | Wok Frying Pan | Frying Pans with Granite Induction for Induction Electric and Gas Hobs | Omelette Pans | Black
- Price
- £10.05
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 3y ago

Tefal Titanium Essential Non-Stick Wok 28 cm Metal Spatula Safe
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago
Trending
90-day click momentum
Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
- Price
- £45.63
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 8mo ago

Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago

Kordisen Nonstick Wok with Lid 33 cm/5 6 L Woks & Stir Fry Pans Nonstick Pre-Seasoned Flat Bottom for Induction Electric Gas Stoves
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 1y ago

Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
- Price
- £20.31
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

HexClad Hybrid Nonstick Wok 30 cm Stay-Cool Handle Dishwasher Safe Induction Ready Compatible with All Cooktops
- Price
- £104.63
- Rating
- 4.4/5
- Reviews
- 7,365
- Age
- 6y ago
Newest
by launch date
Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
- Price
- £45.63
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 8mo ago

Amazon Basics Carbon Steel Pre-Seasoned Wok with Acacia Wood Handle All Cooktop Friendly 32cm
- Price
- £21.93
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 9mo ago

Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Jobin 13Inch/33cm Wok Non Stick with Lid Carbon Steel Wok Pan Large Capacity for Cook Asian Dishes for 4-6 People Stir Frying Pan for Induction Gas Ceramic All Hobs
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 1,002
- Age
- 1y ago

LENAK 28cm Non-Stick Wok Pan with Glass Lid & Bakelite Deep Stir Fry Saute Frying Pan with Induction Base Gas Electric All Hobs Cooking Pan Black Marble Effect
- Price
- £17.11
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
133
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
24%
- Tefal24%
- nuovva18%
- Jobin12%
- Ken Hom8%
- ZENO7%
- VonShef6%
Demand
Wok search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Wok search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wok468K/yr
- wok non stick154K/yr
- wok with lid non stick78K/yr
- non stick wok58K/yr
- wok induction hob39K/yr
- wok with lid42K/yr
- induction wok39K/yr
- small wok23K/yr
- woks & stir-fry pans24K/yr
- wok pan28K/yr
Reviews and returns
What reviews say buyers love and hate about Wok
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticking issues
Not none stick
EVERYTHING STICKS TO IT
Not the best quality to expensive
Bad quality
Rubbish quality
Rusts easily
It rusted
Rusty pan
Does not last
It chipped off after three uses
Unuable within a month
Very small
Huge
Returned to small
Love
Really good quality wok
Absolute quality
the quality of the pan is good
Good price
Excellent value
Excellent value for money
Cleanup is a dream
Cleans well
cleans up effortlessly
Decent size
The size is just right for my needs
The pan is a great size
cooks very well
happy cooking
Cooks the food evenly
Return
2.3% Return rate 46% Fixable by listing
Very small
Huge
Returned to small
Sticking issues
Not none stick
EVERYTHING STICKS TO IT
very heavy. too heavy
a bit on the heavy side
It's very heavy
Not the best quality to expensive
Bad quality
Rubbish quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wok questions
Answered from the same tracked data.









