Wok
Wok shows a sweet-spot price point ($26.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wok profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wok is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Wok: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -27.9% over the last 90 days and 4.3% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Wok products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
nuovva Induction Non Stick Wok Pan Deep Stir Fry Pan with Lid 28cm Frying Pan with Induction Base
- Price
- £21.69
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 3y ago
Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
- Price
- £20.31
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago
Tefal Comfort Max Stainless Steel Non-Stick Wok 28 cm Dishwasher Safe
- Price
- £19.79
- Rating
- 4.6/5
- Reviews
- 3,575
- Age
- 11y ago
ZENO Non Stick Frying Pan 30cm | Wok Frying Pan | Frying Pans with Granite Induction for Induction Electric and Gas Hobs | Omelette Pans | Black
- Price
- £10.05
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 3y ago
Tefal Titanium Essential Non-Stick Wok 28 cm Metal Spatula Safe
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago
Trending
90-day click momentum
Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
- Price
- £45.63
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 8mo ago
Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago
Kordisen Nonstick Wok with Lid 33 cm/5 6 L Woks & Stir Fry Pans Nonstick Pre-Seasoned Flat Bottom for Induction Electric Gas Stoves
- Price
- £23.68
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 1y ago
Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
- Price
- £20.31
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago
HexClad Hybrid Nonstick Wok 30 cm Stay-Cool Handle Dishwasher Safe Induction Ready Compatible with All Cooktops
- Price
- £104.63
- Rating
- 4.4/5
- Reviews
- 7,365
- Age
- 6y ago
Newest
by launch dateJobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
- Price
- £45.63
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 8mo ago
Amazon Basics Carbon Steel Pre-Seasoned Wok with Acacia Wood Handle All Cooktop Friendly 32cm
- Price
- £21.93
- Rating
- 4.2/5
- Reviews
- 258
- Age
- 9mo ago
Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago
Jobin 13Inch/33cm Wok Non Stick with Lid Carbon Steel Wok Pan Large Capacity for Cook Asian Dishes for 4-6 People Stir Frying Pan for Induction Gas Ceramic All Hobs
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 1,002
- Age
- 1y ago
LENAK 28cm Non-Stick Wok Pan with Glass Lid & Bakelite Deep Stir Fry Saute Frying Pan with Induction Base Gas Electric All Hobs Cooking Pan Black Marble Effect
- Price
- £17.11
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
133
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
24%
- Tefal24%
- nuovva18%
- Jobin12%
- Ken Hom8%
- ZENO7%
- VonShef6%
Wok demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Wok search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wok468K/yr
- wok non stick154K/yr
- wok with lid non stick78K/yr
- non stick wok58K/yr
- wok induction hob39K/yr
- wok with lid42K/yr
- induction wok39K/yr
- small wok23K/yr
- woks & stir-fry pans24K/yr
- wok pan28K/yr
What reviews say buyers love and hate about Wok
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Really good quality wok”
“Good price”
“Cleanup is a dream”
“Decent size”
“cooks very well”
What buyers complain about
72% of reviews“Sticking issues”
“Not the best quality to expensive”
“Rusts easily”
“Does not last”
“Very small”
Wok return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wok questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
