wok
Worth a lookShows a sweet-spot price point ($26.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£26.28avg listing price — sweet spot $15–$100
Price range
Great£7.86–£104.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,509.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wok is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
wok market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £788K–£1.1M
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #1,425
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
133
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
24%
- Tefal24%
- nuovva18%
- Jobin12%
- Ken Hom8%
- ZENO7%
- VonShef6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top wok search terms
- wok468K/yr
- wok non stick154K/yr
- wok with lid non stick78K/yr
- non stick wok58K/yr
- wok induction hob39K/yr
- wok with lid42K/yr
- induction wok39K/yr
- small wok23K/yr
- woks & stir-fry pans24K/yr
- wok pan28K/yr
Top wok products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nuovva Induction Non Stick Wok Pan Deep Stir Fry Pan with Lid 28cm Frying Pan with Induction Base
nuovva£21.694.6★879 rev
Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
Tefal£20.314.6★2,018 rev
Tefal Comfort Max Stainless Steel Non-Stick Wok 28 cm Dishwasher Safe
Tefal£19.794.6★3,575 rev
ZENO Non Stick Frying Pan 30cm | Wok Frying Pan | Frying Pans with Granite Induction for Induction Electric and Gas Hobs | Omelette Pans | Black
ZENO£10.054.1★409 rev
Tefal Titanium Essential Non-Stick Wok 28 cm Metal Spatula Safe
Tefal£17.244.6★321 rev
Newest
by launch date
Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
Jobin£45.63219 rev
Amazon Basics Carbon Steel Pre-Seasoned Wok with Acacia Wood Handle All Cooktop Friendly 32cm
Amazon Basics£21.93258 rev
Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
nuovva£25.89183 rev
Jobin 13Inch/33cm Wok Non Stick with Lid Carbon Steel Wok Pan Large Capacity for Cook Asian Dishes for 4-6 People Stir Frying Pan for Induction Gas Ceramic All Hobs
Jobin£28.201,002 rev
LENAK 28cm Non-Stick Wok Pan with Glass Lid & Bakelite Deep Stir Fry Saute Frying Pan with Induction Base Gas Electric All Hobs Cooking Pan Black Marble Effect
LENAK£17.11129 rev
Trending
90-day click momentumJobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs
Jobin£45.634.4★
Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
Ken Hom£27.773.9★
Kordisen Nonstick Wok with Lid 33 cm/5 6 L Woks & Stir Fry Pans Nonstick Pre-Seasoned Flat Bottom for Induction Electric Gas Stoves
Kordisen£23.684.5★
Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black
Tefal£20.314.6★
HexClad Hybrid Nonstick Wok 30 cm Stay-Cool Handle Dishwasher Safe Induction Ready Compatible with All Cooktops
HexClad£104.634.4★
What buyers say about wok
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality wok”
“Good price”
“Cleanup is a dream”
“Decent size”
“cooks very well”
“Lightweight and looks very nice”
“Really good pan completely non stick and excellent quality”
“Easy to Use”
“Great pans”
“still going strong”
What buyers complain about
“Sticking issues”
“Not the best quality to expensive”
“Rusts easily”
“Does not last”
“Very small”
“Not recommended at such a high price”
“handle for lid which was not expected”
“very heavy. too heavy”
“Doesn't heat up”
“not easy to clean”
Top return reasons
Common questions
- Is wok profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 33 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the wok niche?
- 19 brands and 133 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in wok?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Rusts/Corrodes. The return rate is 2.3%.
- When does demand for wok peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the wok niche?
- Listings span £7.86–£104.63; the average listing price is £26.28 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.