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Wok

Maybe

Products sell for $26.28 on average, inside the sweet spot. But demand is soft, at -27.9% this quarter, so Wok is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.2M/yr1.1M searches / yr
90-day growth
-27.9%search demand this quarter
Competition
45%top-5 click share · 19 brands · 133 sellers

Flapen Score

Wok against its category

The dotted line is the Home & Garden average. Past it, Wok is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wok market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wok 1.1M times last year and spent an estimated £1.2M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
4.3%
Market size, estimated
£1.2Ma year
Peak month
December1.9× the quietest month
Top search term
wok468K searches a year

02 · Price

A sale here is worth £26.28.

Listings sell for £26.28 on average, from £7.86 to £104.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £26.28 that is £20K to £26K a year per listing.

Average price
£26.28inside the $15 to $100 sweet spot
Price range
£7.86–£104.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£20K–£26K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,425 within Cookware. It carries 1,509 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#1,425in Cookware
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,509per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
103 months

Products

Top Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£96K£144K£192K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

133

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

24%

  • Tefal24%
  • nuovva18%
  • Jobin12%
  • Ken Hom8%
  • ZENO7%
  • VonShef6%

Demand

Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wok468K/yr
  • wok non stick154K/yr
  • wok with lid non stick78K/yr
  • non stick wok58K/yr
  • wok induction hob39K/yr
  • wok with lid42K/yr
  • induction wok39K/yr
  • small wok23K/yr
  • woks & stir-fry pans24K/yr
  • wok pan28K/yr

Reviews and returns

What reviews say buyers love and hate about Wok

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.31

Sticking issues

Not none stick

EVERYTHING STICKS TO IT

Quality-Overall13%+0.64

Not the best quality to expensive

Bad quality

Rubbish quality

Rusts/Corrodes10%−0.12

Rusts easily

It rusted

Rusty pan

Durability5%−0.05

Does not last

It chipped off after three uses

Unuable within a month

Size-Overall5%+0.48

Very small

Huge

Returned to small

Love

Quality-Overall22%+0.64

Really good quality wok

Absolute quality

the quality of the pan is good

Value For Money11%+0.69

Good price

Excellent value

Excellent value for money

Ease Of Cleaning9%+0.66

Cleanup is a dream

Cleans well

cleans up effortlessly

Size-Overall8%+0.48

Decent size

The size is just right for my needs

The pan is a great size

Cooking Experience6%+0.48

cooks very well

happy cooking

Cooks the food evenly

Return

2.3% Return rate 46% Fixable by listing

Size-Overall33%▆▆▇█▇█

Very small

Huge

Returned to small

Compatibility-Overall8%▆▆▆▄▆█
Adhesion/Stickiness8%▇▅██▆▃

Sticking issues

Not none stick

EVERYTHING STICKS TO IT

Weight Heavy6%▆▄▆▅▆█

very heavy. too heavy

a bit on the heavy side

It's very heavy

Quality-Overall5%▅███▅▅

Not the best quality to expensive

Bad quality

Rubbish quality

FAQ

Common Wok questions

Answered from the same tracked data.