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Witchcraft Supplies

Fail

Shoppers spend an estimated $49K a year here, so Witchcraft Supplies is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£49K/yr130K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 101 sellers

Flapen Score

Witchcraft Supplies against its category

The dotted line is the Home & Garden average. Past it, Witchcraft Supplies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witchcraft Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witchcraft Supplies 130K times last year and spent an estimated £49K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.7%
Market size, estimated
£49Ka year
Peak month
October2.2× the quietest month
Top search term
witchcraft supplies62K searches a year

02 · Price

A sale here is worth £22.45.

Listings sell for £22.45 on average, from £4.06 to £48.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.45 that is £0 to £2K a year per listing.

Average price
£22.45inside the $15 to $100 sweet spot
Price range
£4.06–£48.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,497 within Candle Making. It carries 731 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#1,497in Candle Making
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Witchcraft Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

101

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

9%

  • Wyspell31%
  • Nutgun21%
  • Sacred Nest18%
  • Tassika13%
  • PH PandaHall5%
  • Generic3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Witchcraft Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Witchcraft Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • witchcraft supplies62K/yr
  • wiccan supplies11K/yr
  • witch supplies9K/yr
  • witchcraft kit11K/yr
  • witch craft10K/yr
  • witch kit7K/yr
  • witch stuff7K/yr
  • witch herbs5K/yr
  • spell kit6K/yr
  • witchcraft starter kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Witchcraft Supplies

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
33%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Small votive candles”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Witchcraft Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data