witchcraft supplies
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£22.45avg listing price — sweet spot $15–$100
Price range
Great£4.06–£48.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good731.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 130K searches
According to Flapen's Amazon United Kingdom niche tracking, witchcraft supplies is a £49K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
witchcraft supplies market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,497
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 50%
- Out of stock
- 11.5%
- Avg brand age
- 30 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
101
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
9%
- Wyspell31%
- Nutgun21%
- Sacred Nest18%
- Tassika13%
- PH PandaHall5%
- Generic3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top witchcraft supplies search terms
- witchcraft supplies62K/yr
- wiccan supplies11K/yr
- witch supplies9K/yr
- witchcraft kit11K/yr
- witch craft10K/yr
- witch kit7K/yr
- witch stuff7K/yr
- witch herbs5K/yr
- spell kit6K/yr
- witchcraft starter kit2K/yr
Top witchcraft supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool
Wyspell£37.964.8★2,190 rev
Nutgun Large Witchcraft Supplies Kit 60 PCS Wiccan Supplies and Tools Including Witchcraft Herbs Spell Candles Crystals Guidebook Witch Altar Spell Starter Kit Witchy Gifts for Women
Nutgun£33.294.6★123 rev
Tassika Witchcraft Starter Kit Witchcraft Supplies for Wiccan Altar- 63 Pack of Crystals Dried Herbs Colored Magic Candles Charm Bags and Ritual Witches Salt for Spells Baby Witches
Tassika£23.044.7★1,086 rev
Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
Sacred Nest£21.634.6★18 rev
Sacred Nest Witchcraft Protection Spell Jar Kit | Complete DIY Set with Glass Jar Spell Candle Crystals and Herbs for Wiccan Pagan and Witchcraft Rituals | Ideal Witchy Gift & Witch Starter Kit
Sacred Nest£9.464.5★160 rev
Newest
by launch dateWitchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
Sacred Nest£21.6318 rev
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.68164 rev
Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)
JFGDVW£4.3022 rev
Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies
wiccavoodoo£18.967 rev
Large Witchcraft Kit 70 pcs - Premium Witch Kit for Beginners - Wiccan Supplies and Tools - Altar Supplies Crystals Gemstones Herbs Spell Candles
LUNAR WHISPERS£48.11232 rev
Trending
90-day click momentumWitchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
Sacred Nest£21.634.6★
Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool
Wyspell£37.964.8★
LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
LIVEN£7.684.4★
Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)
JFGDVW£4.304.7★
Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies
wiccavoodoo£18.964.4★
What buyers say about witchcraft supplies
What buyers praise and complain about, mined from review topics.What buyers love
“well worth the money”
“Excellent quality and quick service”
“Very good, delighted with this gift, which was recieved very well”
“Good choice of sizes”
“Excellent bright colours and burn steadily”
“The herbs smell fresh and earthy, which made the whole experience feel quite authentic and grounding”
“Exactly how it was described”
“its a beautiful design”
“These are small candles that I use for mindful moments”
“Weight not heavy”
What buyers complain about
“Small votive candles”
“cant get the legs in properly no matter how hard i try”
“Waste of money”
“Fragile parts,Giftable set”
“So not a great product for me”
“In this instance the legs were slightly too thick”
“Feels like plastic”
“There are two cards provided inside that offer some very loose guidance on how to use the items inside”
Top return reasons
Common questions
- Is witchcraft supplies profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the witchcraft supplies niche?
- 10 brands and 101 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in witchcraft supplies?
- Top complaints mined from reviews: Size-Overall, Alignment, Value For Money. The return rate is 0.5%.
- When does demand for witchcraft supplies peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the witchcraft supplies niche?
- Listings span £4.06–£48.11; the average listing price is £22.45 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.