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Witchcraft Supplies

a small market ($49K/yr) — Witchcraft Supplies doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 12Growth 21Conversion 21Competition 20Returns 97Price range 75Avg price 94Brand share 28Review moat 69Quality gap 30
This niche Category average

Is Witchcraft Supplies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Witchcraft Supplies is a £49K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Witchcraft Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.3% over the last 90 days and 1.7% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr2K
Search volume / yr-7.3%130K
Conversion rate1.7%
Avg price£22.45

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 101
Top-5 product click share76%
Open market12%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews731

Top Witchcraft Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

101

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Wyspell31%
  • Nutgun21%
  • Sacred Nest18%
  • Tassika13%
  • PH PandaHall5%
  • Generic3%
  • Open — no brand owns it (4 brands, 9%)

Witchcraft Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR1.7%Products14Brands10Top 5 Brands88%OOS Rate11.5%Rating4.6★Reviews731Avg BSR#1,497
5K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Top Witchcraft Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • witchcraft supplies62K/yr
  • wiccan supplies11K/yr
  • witch supplies9K/yr
  • witchcraft kit11K/yr
  • witch craft10K/yr
  • witch kit7K/yr
  • witch stuff7K/yr
  • witch herbs5K/yr
  • spell kit6K/yr
  • witchcraft starter kit2K/yr

What reviews say buyers love and hate about Witchcraft Supplies

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money26%

well worth the money

Quality-Overall19%

Excellent quality and quick service

Gifting Purpose12%

Very good, delighted with this gift, which was recieved very well

Size-Overall10%

Good choice of sizes

Color6%

Excellent bright colours and burn steadily

What buyers complain about

78% of reviews
Size-Overall33%

Small votive candles

Alignment10%

cant get the legs in properly no matter how hard i try

Value For Money10%

Waste of money

Strength8%

Fragile parts,Giftable set

Quality-Overall5%

So not a great product for me

Witchcraft Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Color
4%
3Quality-Overall
4%
4Thin
4%
5Advertised Vs Actual Product
4%

Common Witchcraft Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Witchcraft Supplies 38/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.
Search demand for Witchcraft Supplies on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 2.2× the quietest.