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Witchcraft Supplies

Fail

Shoppers spend only $49K a year here, so Witchcraft Supplies is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£49K/yr130K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 101 sellers

Flapen Score

Witchcraft Supplies against its category

The dotted line is the Home & Garden average. Past it, Witchcraft Supplies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witchcraft Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witchcraft Supplies 130K times last year and spent an estimated £49K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.7%
Market size, estimated
£49Ka year
Peak month
October2.2× the quietest month
Top search term
witchcraft supplies62K searches a year

02 · Price

A sale here is worth £22.45.

Listings sell for £22.45 on average, from £4.06 to £48.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.45 that is £0 to £2K a year per listing.

Average price
£22.45inside the $15 to $100 sweet spot
Price range
£4.06–£48.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,497 within Candle Making. It carries 731 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#1,497in Candle Making
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
731per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Witchcraft Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

101

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Wyspell31%
  • Nutgun21%
  • Sacred Nest18%
  • Tassika13%
  • PH PandaHall5%
  • Generic3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Witchcraft Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Witchcraft Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witchcraft supplies62K/yr
  • wiccan supplies11K/yr
  • witch supplies9K/yr
  • witchcraft kit11K/yr
  • witch craft10K/yr
  • witch kit7K/yr
  • witch stuff7K/yr
  • witch herbs5K/yr
  • spell kit6K/yr
  • witchcraft starter kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Witchcraft Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.06

Small votive candles

Small in size

These bottles are teeny tiny

Alignment10%−0.04

cant get the legs in properly no matter how hard i try

Value For Money10%+1.50

Waste of money

Strength8%−0.01

Fragile parts,Giftable set

wont hold much of anything

Quality-Overall5%+1.47

So not a great product for me

Love

Value For Money26%+1.50

well worth the money

Good value for money

Great value for money

Quality-Overall19%+1.47

Excellent quality and quick service

Great variety

Good quality

Gifting Purpose12%+0.87

Very good, delighted with this gift, which was recieved very well

A thoughtful kit that would make a wonderful gift

Great gift for a friend too

Size-Overall10%−0.06

Good choice of sizes

Its the perfect set, both in size

Fit my small hoder well

Color6%+0.31

Excellent bright colours and burn steadily

Very nice small candles in lovely colours

The colours are vibrant

Return

0.5% Return rate 81% Fixable by listing

Size-Overall70%█▇▇▇█▇

Small votive candles

Small in size

These bottles are teeny tiny

Color4%▁▁█▁▅▁
Quality-Overall4%█▅▁▁▁▁

So not a great product for me

Thin4%▅▁▁█▁▁
Advertised Vs Actual Product4%▁▃█▁▃▁

FAQ

Common Witchcraft Supplies questions

Answered from the same tracked data.