Witchcraft Supplies
FailShoppers spend an estimated $49K a year here, so Witchcraft Supplies is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £49K/yr130K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 101 sellers
Flapen Score
Witchcraft Supplies against its category
The dotted line is the Home & Garden average. Past it, Witchcraft Supplies is stronger. Inside it, weaker.
Market
The Witchcraft Supplies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Witchcraft Supplies 130K times last year and spent an estimated £49K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £49Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- witchcraft supplies62K searches a year
02 · Price
A sale here is worth £22.45.
Listings sell for £22.45 on average, from £4.06 to £48.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.45 that is £0 to £2K a year per listing.
- Average price
- £22.45inside the $15 to $100 sweet spot
- Price range
- £4.06–£48.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,497 within Candle Making. It carries 731 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 11.5%
- Average rank
- #1,497in Candle Making
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 731per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Witchcraft Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool
- Price
- £37.96
- Rating
- 4.8/5
- Reviews
- 2,190
- Age
- 4y ago

Nutgun Large Witchcraft Supplies Kit 60 PCS Wiccan Supplies and Tools Including Witchcraft Herbs Spell Candles Crystals Guidebook Witch Altar Spell Starter Kit Witchy Gifts for Women
- Price
- £33.29
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 1y ago

Tassika Witchcraft Starter Kit Witchcraft Supplies for Wiccan Altar- 63 Pack of Crystals Dried Herbs Colored Magic Candles Charm Bags and Ritual Witches Salt for Spells Baby Witches
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 1,086
- Age
- 4y ago

Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
- Price
- £21.63
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 5mo ago

Sacred Nest Witchcraft Protection Spell Jar Kit | Complete DIY Set with Glass Jar Spell Candle Crystals and Herbs for Wiccan Pagan and Witchcraft Rituals | Ideal Witchy Gift & Witch Starter Kit
- Price
- £9.46
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 2y ago
Trending
estimated 90-day click momentum
Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
- Price
- £21.63
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 5mo ago

Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool
- Price
- £37.96
- Rating
- 4.8/5
- Reviews
- 2,190
- Age
- 4y ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)
- Price
- £4.30
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies
- Price
- £18.96
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles
- Price
- £21.63
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 5mo ago

LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 8mo ago

Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)
- Price
- £4.30
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies
- Price
- £18.96
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago

Large Witchcraft Kit 70 pcs - Premium Witch Kit for Beginners - Wiccan Supplies and Tools - Altar Supplies Crystals Gemstones Herbs Spell Candles
- Price
- £48.11
- Rating
- 4.8/5
- Reviews
- 232
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
101
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
9%
- Wyspell31%
- Nutgun21%
- Sacred Nest18%
- Tassika13%
- PH PandaHall5%
- Generic3%
- Open — no brand owns it (4 brands, 9%)
Demand
Witchcraft Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Witchcraft Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witchcraft supplies62K/yr
- wiccan supplies11K/yr
- witch supplies9K/yr
- witchcraft kit11K/yr
- witch craft10K/yr
- witch kit7K/yr
- witch stuff7K/yr
- witch herbs5K/yr
- spell kit6K/yr
- witchcraft starter kit2K/yr
Reviews and returns
What reviews say buyers love and hate about Witchcraft Supplies
We read the reviews and the return reasons for every product selling here.
“Small votive candles”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witchcraft Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









