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Witch Gifts

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -11.8% this quarter, so Witch Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£99K/yr375K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
30%top-5 click share · 46 brands · 104 sellers

Flapen Score

Witch Gifts against its category

The dotted line is the Home & Garden average. Past it, Witch Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Witch Gifts 375K times last year and spent an estimated £99K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
2.3%
Market size, estimated
£99Ka year
Peak month
December7.1× the quietest month
Top search term
witchy gifts for women190K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £3.90 to £33.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.64 that is £1K to £3K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£3.90–£33.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #686 within Garden Décor. It carries 1,362 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#686in Garden Décor
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,362per listing
Listings tracked
58

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Witch Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

104

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

30%

Top 20: 68%

Open market

58%

  • HPNIUB11%
  • Jeasona10%
  • Sacred Nest7%
  • Huipalon6%
  • Nutgun5%
  • JSDDE4%

Demand

Witch Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Witch Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witchy gifts for women190K/yr
  • witchy28K/yr
  • witch gifts48K/yr
  • witchy gifts30K/yr
  • pagan gifts27K/yr
  • witch gifts for women20K/yr
  • wiccan gifts16K/yr
  • witch gift7K/yr
  • pagan gifts for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.09

Size is too big

Very small

Very large

Value For Money10%−0.01

Pricey for what you get

Look more expensive than they were

Not worth the price

Advertised Vs Actual Product8%−0.03

misleading picture

main picture is a little misleading

Very misleading listing photos

Flammable6%−0.04

Not fire resistant

Not fit for burning

Gifting Purpose6%+1.63

As it was intended for a gift. which I imagine most are

Did not really look presentable at all

Love

Gifting Purpose27%+1.63

Good for gifts

Beautiful gift

Thoughtful gift

Quality-Overall23%+1.47

Excellent quality

Beautiful item well made

Great quality hand made mug

Value For Money11%−0.01

affordable price

Good price

Excellent value for money

Size-Overall5%−0.09

Fits beautifully

It's a great size allowing you to have just the right amount of water

Its the perfect set, both in size

Color4%+0.35

love the colours

Lovely subtle colours

Bright and vibrant

Return

0.6% Return rate 51% Fixable by listing

Size-Overall19%▅▇▅▄█▄

Size is too big

Very small

Very large

Quality-Overall16%█▆▆▇▆▆

What a load of rubbish

If I paid 50p off Temu I wouldnt have been surprised with the quality

Advertised Vs Actual Product12%█▄██▅▃

misleading picture

main picture is a little misleading

Very misleading listing photos

Gifting Purpose7%▁▄▆▁█▄

As it was intended for a gift. which I imagine most are

Did not really look presentable at all

Wrist Fit6%▃▁▆▃▃█

FAQ

Common Witch Gifts questions

Answered from the same tracked data.