Skip to content

Wireless Fan

Pass

Wireless Fan scores 71 out of 100, a Pass. Shoppers spend $159K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£159K/yr255K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 35 brands · 111 sellers

Flapen Score

Wireless Fan against its category

The dotted line is the Home & Garden average. Past it, Wireless Fan is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Fan 255K times last year and spent an estimated £159K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.8%
Market size, estimated
£159Ka year
Peak month
July42.1× the quietest month
Top search term
cordless fan51K searches a year

02 · Price

A sale here is worth £22.32.

Listings sell for £22.32 on average, from £6.61 to £94.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.32 that is £2K to £6K a year per listing.

Average price
£22.32inside the $15 to $100 sweet spot
Price range
£6.61–£94.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #188 within Heating, Cooling & Air Quality. It carries 3,290 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
3.4%
Average rank
#188in Heating, Cooling & Air Quality
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,290per listing
Listings tracked
53

04 · Newcomers

Amazon counts 19 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
19Amazon's first-year sales bar
Average brand age
24 months

Products

Top Wireless Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

111

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

35%

Top 20: 69%

Open market

45%

  • gaiatop15%
  • WHATOOK13%
  • TriPole10%
  • KASYDoFF6%
  • LBSTP5%
  • OCOOPA5%

Demand

Wireless Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 42.1×

Search terms

Top Wireless Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cordless fan51K/yr
  • rechargeable desk fan42K/yr
  • portable desk fan30K/yr
  • wireless fan25K/yr
  • cordless fans rechargeable18K/yr
  • desk fan rechargeable19K/yr
  • cordless fans7K/yr
  • portable desk fan rechargeable6K/yr
  • rechargeable cooling fan5K/yr
  • battery fan rechargeable6K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging12%

Doesn't charge

Takes a long time time to charge

Charging problem

Size-Overall10%

It's small

It is HUGE

Its shorter than my iphone

Noise Level9%−0.11

Too loud

Quite noisy

Very noisy

Durability8%−0.15

Broken

Broke after first use

Broke

Value For Money6%+0.64

Could be slightly cheaper

A little pricey

wish they were a little cheaper thats all

Love

Charging13%

Easy charging

Charge quick

holds charge well

Strength12%+0.80

It is also not flimsy

Very strong

The stand is sturdy

Value For Money11%+0.64

Fair price

not expensive

Decent price

Quality-Overall9%

Decent build quality

Excellent Product

the build quality is solid

Battery Life8%+0.34

Battery lasts long

Battery is really good

Battery life is amazing

Return

0.8% Return rate 30% Fixable by listing

Size-Overall24%▅█▇▅▆▆

It's small

It is HUGE

Its shorter than my iphone

Functionality-Overall14%▇███▆▇

Not functioning

Just stopped working

Didn't Work

Charging14%█▃▆▅▅▅

Doesn't charge

Takes a long time time to charge

Charging problem

Strength13%▇▇▅▆▇█

Very flimsy

Cheap and flimsy

Not strong enough

Noise Level10%▄▆▇▅█▅

Too loud

Quite noisy

Very noisy

FAQ

Common Wireless Fan questions

Answered from the same tracked data.