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Wireless Fan

Pass

Wireless Fan scores 71 out of 100, a Pass. Shoppers spend an estimated $159K a year here, search demand grew >1,000% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£159K/yr255K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 35 brands · 111 sellers

Flapen Score

Wireless Fan against its category

The dotted line is the Home & Garden average. Past it, Wireless Fan is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Fan 255K times last year and spent an estimated £159K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.8%
Market size, estimated
£159Ka year
Peak month
July42.1× the quietest month
Top search term
cordless fan51K searches a year

02 · Price

A sale here is worth £22.32.

Listings sell for £22.32 on average, from £6.61 to £94.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.32 that is £2K to £6K a year per listing.

Average price
£22.32inside the $15 to $100 sweet spot
Price range
£6.61–£94.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #188 within Heating, Cooling & Air Quality. It carries 3,290 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
3.4%
Average rank
#188in Heating, Cooling & Air Quality
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,290per listing
Listings tracked
53

04 · Newcomers

19 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
19Amazon's first-year sales bar
Average brand age
24 months

Products

Top Wireless Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

111

Est. top-5 brand share

50%

Top 20: 87%

Est. top-5 click share

35%

Top 20: 69%

Open market

45%

  • gaiatop15%
  • WHATOOK13%
  • TriPole10%
  • KASYDoFF6%
  • LBSTP5%
  • OCOOPA5%

Demand

Wireless Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 42.1×

Search terms

Top Wireless Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cordless fan51K/yr
  • rechargeable desk fan42K/yr
  • portable desk fan30K/yr
  • wireless fan25K/yr
  • cordless fans rechargeable18K/yr
  • desk fan rechargeable19K/yr
  • cordless fans7K/yr
  • portable desk fan rechargeable6K/yr
  • rechargeable cooling fan5K/yr
  • battery fan rechargeable6K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Fan

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Charging”
12%of negative reviews mention “Charging”
0.8%of orders come back
“Doesn't charge”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wireless Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data