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Wired Ribbon

Fail

Prices span $0.68–$12.20, mostly outside the sweet spot, so Wired Ribbon is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£25K/yr165K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
32%top-5 click share · 27 brands · 43 sellers

Flapen Score

Wired Ribbon against its category

The dotted line is the Home & Garden average. Past it, Wired Ribbon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wired Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wired Ribbon 165K times last year and spent an estimated £25K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
2.4%
Market size, estimated
£25Ka year
Peak month
November24.4× the quietest month
Top search term
wired ribbon69K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £0.68 to £12.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.27 that is £0 to £627 a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£0.68–£12.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£627
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #1,501 within Sewing. It carries 119 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
81%
Out of stock, average day
34.9%
Average rank
#1,501in Sewing
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wired Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£498£996£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

43

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

32%

Top 20: 78%

Open market

51%

  • Generic14%
  • Italian Options9%
  • KINGLAKE8%
  • letsinstyle7%
  • LARRYROO5%
  • Kaluofan5%

Demand

Wired Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 24.4×

Search terms

Top Wired Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wired ribbon69K/yr
  • wired ribbon for bows making13K/yr
  • wired ribbon for wreaths5K/yr
  • wreath ribbon7K/yr
  • christmas wired ribbon14K/yr
  • wire ribbon5K/yr
  • wired christmas ribbon16K/yr
  • christmas ribbon wired14K/yr
  • ribbon for wreath making3K/yr
  • wide christmas ribbon9K/yr

Reviews and returns

What reviews say buyers love and hate about Wired Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%−0.03

Horrible colour

though not especially vibrant

But the green is not as pictured

Flexibility25%−0.12

So not bendable

Quality-Overall13%+2.58

Looks cheap

not best quality

the quality isnt quite what I expected

Advertised Vs Actual Product8%−0.09

Not as pictured

Shape/Style4%−0.02

so it doesnt hold shape very well unless you spend time adjusting it

Love

Quality-Overall36%+2.58

Great quality

The quality is nice, they look much more expensive than they are, and theyre really useful to have for gifts, crafts, and decorations

Good quality with a variety of styles

Color15%−0.03

Gorgeous vibrant colours

Colourful ribbon

have a nice natural look

Value For Money13%+1.27

The value for money is excellent

I would say this is a very good price

Worth the money

Advertised Vs Actual Product6%−0.09

Perfect as described

the check ribbon is just what I was looking for

Design-Overall6%+0.28

Pretty Designs

A versatile craft item that feels suitable for seasonal decorating, gift wrapping and creative projects

Each design is unique and different

Return

1.1% Return rate 68% Fixable by listing

Color41%▁▁▅█▁▄

Horrible colour

though not especially vibrant

But the green is not as pictured

Size-Overall14%▁▁▁▁█▃
Brightness/Shine/Glow9%▁▁█▁▁▁
Display Colors9%▁▁▁▁▁█
Quality-Overall5%▁▁▁▁█▁

Looks cheap

not best quality

the quality isnt quite what I expected

FAQ

Common Wired Ribbon questions

Answered from the same tracked data.