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Wire Hangers

Fail

The top 5 brands take 92% of clicks, so Wire Hangers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£161K/yr136K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
69%top-5 click share · 7 brands · 11 sellers

Flapen Score

Wire Hangers against its category

The dotted line is the Home & Garden average. Past it, Wire Hangers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Hangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Hangers 136K times last year and spent an estimated £161K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
11.8%
Market size, estimated
£161Ka year
Peak month
November2.0× the quietest month
Top search term
metal hangers27K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £6.07 to £22.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.11 that is £8K to £10K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£6.07–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Storage & Organisation. It carries 2,562 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#42in Storage & Organisation
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,562per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wire Hangers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • HANGERWORLD32%
  • Amazon Basics26%
  • DrySmart14%
  • Rainberg10%
  • KEPLIN10%
  • 1ABOVE6%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wire Hangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Wire Hangers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal hangers27K/yr
  • metal coat hangers26K/yr
  • wire coat hangers25K/yr
  • wire hangers14K/yr
  • hangers metal9K/yr
  • metal hangers for clothes9K/yr
  • metal coated hanger6K/yr
  • metal clothes hanger4K/yr
  • wire hangers for clothes5K/yr
  • wire coat hangers 20 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Hangers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness11%−0.04

Too thin for me

Thin wire hangers not thick

these are actually the thinner version of these type of hangers

Quality-Overall11%+0.76

Cheap & best

Not as good as previous versions

Extremely poor quality

Strength9%+0.63

way flimsier than my previous purchase

do not buy it is not strong at all

and too weak compared to others I have bought

Size-Overall8%−0.05

Check the size - not as wide as I'd hoped for

these are considerably narrower than the plastic ones I bought them to replace

Excellent, though smaller in size than the one I bought earlier

Advertised Vs Actual Product5%−0.08

Advertised as strong, bent with children's trousers hanging on it

Love

Quality-Overall22%+0.76

they perform well

Excellent product

they are very well made

Strength18%+0.63

Excellent sturdy, space saving hangers

Strong and durable

These are really really great strong hangers and very versatile

Value For Money16%+1.69

Good price

Good value for money

Great value for money

Advertised Vs Actual Product7%−0.08

Just what I needed

Does the job

As described

Grip6%+0.40

are not slip

Non slip

anti-slip

Return

0.4% Return rate 27% Fixable by listing

Size-Overall18%▁▂█▂▅▆

Check the size - not as wide as I'd hoped for

these are considerably narrower than the plastic ones I bought them to replace

Excellent, though smaller in size than the one I bought earlier

Quality-Overall13%▁▄█▆▃█

Cheap & best

Not as good as previous versions

Extremely poor quality

Strength11%▁█▃▂▄▂

way flimsier than my previous purchase

do not buy it is not strong at all

and too weak compared to others I have bought

Thin7%█▄▁▅▁▅
Weight Heavy7%▁▄▅█▃▂

a bit bulky

very heavy suits or multiple garments might cause some slight bending over time

FAQ

Common Wire Hangers questions

Answered from the same tracked data.