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Wire Hangers

Fail

The top 5 brands take 92% of clicks, so Wire Hangers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£161K/yr136K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
69%top-5 click share · 7 brands · 11 sellers

Flapen Score

Wire Hangers against its category

The dotted line is the Home & Garden average. Past it, Wire Hangers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Hangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Hangers 136K times last year and spent an estimated £161K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
11.8%
Market size, estimated
£161Ka year
Peak month
November2.0× the quietest month
Top search term
metal hangers27K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £6.07 to £22.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.11 that is £8K to £10K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£6.07–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Storage & Organisation. It carries 2,562 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#42in Storage & Organisation
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,562per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wire Hangers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

2%

  • HANGERWORLD32%
  • Amazon Basics26%
  • DrySmart14%
  • Rainberg10%
  • KEPLIN10%
  • 1ABOVE6%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wire Hangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Wire Hangers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metal hangers27K/yr
  • metal coat hangers26K/yr
  • wire coat hangers25K/yr
  • wire hangers14K/yr
  • hangers metal9K/yr
  • metal hangers for clothes9K/yr
  • metal coated hanger6K/yr
  • metal clothes hanger4K/yr
  • wire hangers for clothes5K/yr
  • wire coat hangers 20 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Hangers

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Thickness”
0.4%of orders come back
“Too thin for me”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wire Hangers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data