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Wire Dishwashing Rags

Fail

Prices span $3.34–$5.64, mostly outside the sweet spot, so Wire Dishwashing Rags is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£4K/yr4K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
87%top-5 click share · 7 brands · 8 sellers

Flapen Score

Wire Dishwashing Rags against its category

The dotted line is the Home & Garden average. Past it, Wire Dishwashing Rags is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Dishwashing Rags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Dishwashing Rags 4K times last year and spent an estimated £4K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
23.1%
Market size, estimated
£4Ka year
Peak month
August8.5× the quietest month
Top search term
wire cleaning cloths2K searches a year

02 · Price

A sale here is worth £4.60.

Listings sell for £4.60 on average, from £3.34 to £5.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £4.60 that is £0 to £460 a year per listing.

Average price
£4.60under the $15 to $100 sweet spot
Price range
£3.34–£5.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£460
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #181 within Cleaning Supplies. It carries 488 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#181in Cleaning Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Wire Dishwashing Rags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£377£755£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Orighty31%
  • BTIFU18%
  • TANGZHIFEIYUE13%
  • Weishuo12%
  • VIZAG OPTIMIZE12%
  • Aashvi7%
  • Open — no brand owns it (1 brand, 6%)

Demand

Wire Dishwashing Rags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 8.5×

Search terms

Top Wire Dishwashing Rags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wire cleaning cloths2K/yr
  • wire dishwashing rags673/yr
  • non scratch wire dishcloth643/yr
  • multipurpose wire miracle cleaning cloths471/yr
  • multipurpose wire dishwashing rags for wet and dry95/yr

Reviews and returns

What reviews say buyers love and hate about Wire Dishwashing Rags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.31

Doesnt work

Doesn't work the best

from first use not effective

Quality-Overall15%+0.42

These are low quality

Inferior quality to previous purchase

The second pack is nowhere near the same quality as the first

Ease Of Cleaning13%+2.41

Even with a lot of effort they are ineffective at cleaning

Do not clean as shown

Poor at cleaning

Advertised Vs Actual Product10%−0.05

Not as good as described

Misleading Amazon Photo Advert

Dont be fooled by the Amazon Photo of this product

Thickness9%−0.13

quite thin and not much to get hold of

They are thin

Product Much Thinner

Love

Ease Of Cleaning25%+2.41

This is an exceptionally good cleaning product

easy to clean up

easy to clean

Quality-Overall15%+0.42

Excellent product

last well with decent quality

Great item

Value For Money11%−0.02

are good value

Great value

Great value for money

Ease Of Use9%−0.01

Ease of use

Very handy little item

So useful

Scratch Resistance8%+0.27

Works really well no scratching

It definitely doesn't scratch

they don't scratch

Return

0.2% Return rate 39% Fixable by listing

Size-Overall21%▁▄▂▆▅█
Advertised Vs Actual Product17%▁█▅▁▁▁

Not as good as described

Misleading Amazon Photo Advert

Dont be fooled by the Amazon Photo of this product

Thin13%▁▁▇▁█▁

Very thin

Functionality-Overall10%▁▂▁▁▅█

Doesnt work

Doesn't work the best

from first use not effective

Scratch Resistance8%▁▁█▁▁▁

FAQ

Common Wire Dishwashing Rags questions

Answered from the same tracked data.