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Wire Broom

Wire Broom shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 6Growth 21Conversion 65Competition 84Returns 98Price range 26Avg price 40Brand share 89Review moat 82Quality gap 84
This niche Category average

Is Wire Broom profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wire Broom is a £26K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 58/100.

Wire Broom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.3% over the last 90 days and 5.8% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr4K
Search volume / yr-8.3%42K
Conversion rate5.8%
Avg price£10.77

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers32 · 38
Top-5 product click share31%
Open market54%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement93%
New entrants (1y)14· 6 succeeded
Avg rating4.2★
Avg reviews364

Top Wire Broom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£777£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

38

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

31%

Top 20: 77%

Open market

48%

  • TDBS The Dustpan and Brush Store14%
  • Mitclear11%
  • Newthinking8%
  • Armo Gardening7%
  • COZCLAM7%
  • Newman and Cole6%

Wire Broom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR5.8%Products43Brands32Top 5 Brands46%OOS Rate8.1%Rating4.2★Reviews364Avg BSR#66
2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Top Wire Broom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wire broom13K/yr
  • moss brush8K/yr
  • long handled wire brush6K/yr
  • wire garden brush4K/yr
  • long handle wire brush4K/yr
  • wire brush broom4K/yr
  • long wire brush3K/yr

What reviews say buyers love and hate about Wire Broom

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall13%

Decent quality

Ease Of Cleaning12%

Great for Cleaning Decking

Value For Money12%

Worth the money

Strength12%

Really solid build

Ease Of Use9%

the product is easy to operate

What buyers complain about

59% of reviews
Durability13%

Falls apart

Quality-Overall11%

Awful quality, came apart on first use

Size-Overall9%

Really small

Ease Of Use5%

awkward to use

Strength5%

Feels a bit flimsy

Wire Broom return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
14%
2Defective Material/Parts
14%
3Functionality-Overall
10%
4Quality-Overall
9%
5Strength
8%

Common Wire Broom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wire Broom 58/100 on Amazon United Kingdom — Worth a look. The niche generates £26K/yr across 43 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved -8.3% over the last 90 days.
Search demand for Wire Broom on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 3.4× the quietest.