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Wire Broom

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $26K a year here, so Wire Broom is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£26K/yr42K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
31%top-5 click share · 32 brands · 38 sellers

Flapen Score

Wire Broom against its category

The dotted line is the Home & Garden average. Past it, Wire Broom is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Broom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Broom 42K times last year and spent an estimated £26K. The top 5 brands take 46% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
5.8%
Market size, estimated
£26Ka year
Peak month
April3.4× the quietest month
Top search term
wire broom13K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £4.16 to £18.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.77 that is £0 to £1K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£4.16–£18.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #66 within Garden Tools & Watering Equipment. It carries 364 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
84%
Out of stock, average day
8.1%
Average rank
#66in Garden Tools & Watering Equipment
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
43

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wire Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£777£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

38

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

31%

Top 20: 77%

Open market

48%

  • TDBS The Dustpan and Brush Store14%
  • Mitclear11%
  • Newthinking8%
  • Armo Gardening7%
  • COZCLAM7%
  • Newman and Cole6%

Demand

Wire Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Wire Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wire broom13K/yr
  • moss brush8K/yr
  • long handled wire brush6K/yr
  • wire garden brush4K/yr
  • long handle wire brush4K/yr
  • wire brush broom4K/yr
  • long wire brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Broom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.22

Falls apart

Broken after first time using

Broke after two uses

Quality-Overall11%−0.08

Awful quality, came apart on first use

Not great quality

Cheap & poor product

Size-Overall9%−0.09

Really small

Wires are short

it just didnt fit

Ease Of Use5%+0.42

awkward to use

Not for everyday use

A bit hard to uses

Strength5%+0.83

Feels a bit flimsy

Not that strong

It appears slightly flimsy

Love

Quality-Overall13%−0.08

Decent quality

Great quality tool

Build quality is solid

Ease Of Cleaning12%+0.92

Great for Cleaning Decking

makes cleaning easier

Great for cleaning decking

Value For Money12%+0.69

Worth the money

Good for the money

EXCELLENT VALUE FOR MONEY

Strength12%+0.83

Really solid build

It is sturdy

The handle is quite strong

Ease Of Use9%+0.42

the product is easy to operate

Easy to Use

A very useful tool

Return

0.5% Return rate 25% Fixable by listing

Size-Overall14%█▄▃▅▄▄

Really small

Wires are short

it just didnt fit

Defective Material/Parts14%▆▅█▆▆▄
Functionality-Overall10%▁▄█▅▆▄

Which obviously didn't work well

Doesnt do the job

Not effective

Quality-Overall9%▇▃▅██▇

Awful quality, came apart on first use

Not great quality

Cheap & poor product

Strength8%▅█▅▃▄▅

Feels a bit flimsy

Not that strong

It appears slightly flimsy

FAQ

Common Wire Broom questions

Answered from the same tracked data.