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58

wire broom

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 21Conversion 65Competition 84Returns 98Price range 26Avg price 40Brand share 89Review moat 82Quality gap 84

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great364.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.77

avg listing price — sweet spot $15–$100

Price range

Okay£4.16–£18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Market size

Bad£26K

£26K/yr · 42K searches

According to Flapen's Amazon United Kingdom niche tracking, wire broom is a £26K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

wire broom market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£32K–£43K
units × avg price
Conversion rate
5.8%
Avg BSR
#66
Page quality
0%
Prime
84%
Sponsored
93%
Out of stock
8.1%
Avg brand age
31 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

38

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

31%

Top 20: 77%

Open market

48%

  • TDBS The Dustpan and Brush Store14%
  • Mitclear11%
  • Newthinking8%
  • Armo Gardening7%
  • COZCLAM7%
  • Newman and Cole6%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -8.3% search growth over the last 90 days.
2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Top wire broom search terms

  • wire broom13K/yr
  • moss brush8K/yr
  • long handled wire brush6K/yr
  • wire garden brush4K/yr
  • long handle wire brush4K/yr
  • wire brush broom4K/yr
  • long wire brush3K/yr
All search terms

Top wire broom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£7776%£2K9%£2K12%£3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wire broom

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Decent quality”

Ease Of Cleaning12%

“Great for Cleaning Decking”

Value For Money12%

“Worth the money”

Strength12%

“Really solid build”

Ease Of Use9%

“the product is easy to operate”

Advertised Vs Actual Product8%

“it worked just as advertised”

Assembly/Installation5%

“Very easy to assemble”

Efficiency3%

“Works very well”

Handle Quality3%

“The handle feels sturdy”

Durability3%

“The brush part is equally as durable”

What buyers complain about

Durability13%

“Falls apart”

Quality-Overall11%

“Awful quality, came apart on first use”

Size-Overall9%

“Really small”

Ease Of Use5%

“awkward to use”

Strength5%

“Feels a bit flimsy”

Value For Money4%

“At all what a waste of money”

Ease Of Cleaning4%

“Makes quite the mess”

Functionality-Overall3%

“Which obviously didn't work well”

Assembly/Installation3%

“i just can't assemble it haha”

Material Quality2%

“The plastic snapped on using it for the first time”

Top return reasons

Size-Overall14%
Defective Material/Parts14%
Functionality-Overall10%
Quality-Overall9%
Strength8%
Add-Ons/Attachments6%
Durability5%
Advertised Vs Actual Product5%
Assembly/Installation3%
Hard Feel3%

Common questions

Is wire broom profitable to sell on Amazon United Kingdom?
The niche generates £26K/yr across 43 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the wire broom niche?
32 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in wire broom?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for wire broom peak?
Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the wire broom niche?
Listings span £4.16–£18.82; the average listing price is £10.77 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.