wire basket
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great279.11avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£13.70avg listing price — sweet spot $15–$100
Price range
Good£5.46–£26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 145K searches
According to Flapen's Amazon United Kingdom niche tracking, wire basket is a £35K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wire basket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #369
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 91%
- Out of stock
- 7.3%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
30
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
39%
Top 20: 82%
Open market
39%
- OHS21%
- Amazon Basics12%
- TEERFU10%
- Gzsekken7%
- YOUNTHYE6%
- CIFFRA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top wire basket search terms
- wire basket32K/yr
- metal basket17K/yr
- wire basket storage16K/yr
- wire storage basket14K/yr
- wire baskets9K/yr
- wire storage10K/yr
- black wire basket10K/yr
- wire storage baskets10K/yr
- metal storage basket7K/yr
- small wire basket4K/yr
Top wire basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Wire Basket Storage Small Wire Basket for Kitchen Storage Pantry Bathroom Cupboards Organising Vegetable Rack Metal Kitchen Storage Rack Black Basket
OHS£5.464.6★32 rev
TEERFU Wire Storage Basket Bins Organizer Large Metal Wire Basket Freezer Storage Organizer Bins with Handles for Kitchen Cabinets Pantry Closets Bedrooms Bathrooms Freezer 28.5x22x12cm
TEERFU£10.924.4★291 rev
YOUNTHYE 6Pack Wire Storage Baskets 28x22x11CM Pantry Organizers and Storage Black Wire Basket with Handle Freezer Storage Organiser for Shelf Cabinets Bathroom Closets
YOUNTHYE£20.834.9★43 rev
Amazon Basics Stackable Metal Storage Baskets for Kitchen or Bathroom Rectangular 2 Pack 16.3 x 31 x 14.1 cm Black
Amazon Basics£11.354.5★4,826 rev
CIFFRA 4PCS Black Wire Storage Baskets with Handles 28x22x12cm Metal Organizer Bins for Kitchen Pantry Bathroom Freezer & Office - Durable Stackable Storage Solutions
CIFFRA£13.994.7★54 rev
Newest
by launch date
OHS 3 Pack Wire Basket Storage Small Metal Kitchen Storage Baskets Wire Freezer Organiser Bin Vegetable Baskets for kitchens Pantry Bathroom Cupboards Black
OHS£8.2732 rev
LCFVOFU 3 Pcs Wire Storage Baskets with Hooked Black Metal Storage Organizer No-drilling Kitchen Storage Rack for Kitchen Bathroom Bedroom (28.5x12x11cm)
LCFVOFU£10.940 rev
Amazon Basics Wire Storage Baskets for Organizing Black Pack of 6
Amazon Basics£22.0778 rev
4 Pack White Wire Storage Metal Baskets for Pantry Organizer Storage
DYUEE£12.5115 rev
OHS Wire Basket Storage Small Wire Basket for Kitchen Storage Pantry Bathroom Cupboards Organising Vegetable Rack Metal Kitchen Storage Rack White Basket
OHS£5.5032 rev
Trending
90-day click momentumOHS 3 Pack Wire Basket Storage Small Metal Kitchen Storage Baskets Wire Freezer Organiser Bin Vegetable Baskets for kitchens Pantry Bathroom Cupboards Black
OHS£8.274.6★
LCFVOFU 3 Pcs Wire Storage Baskets with Hooked Black Metal Storage Organizer No-drilling Kitchen Storage Rack for Kitchen Bathroom Bedroom (28.5x12x11cm)
LCFVOFU£10.940.0★
OHS Wire Basket Storage Small Wire Basket for Kitchen Storage Pantry Bathroom Cupboards Organising Vegetable Rack Metal Kitchen Storage Rack White Basket
OHS£5.504.6★
Noamus 3 Pack Metal Mesh Baskets with Wood Handle Iron Storage Organizer Basket White Wire Countertop Baskets for Organizing Cabinet Pantry Closet Bedroom Kitchen(3 Size)
Noamus£16.254.8★
Eden & Willow Mesh Wire Metal Storage Basket with Wooden Handle - Versatile Organiser for Kitchen Bathroom Office - Stackable & Durable (Black Small)
Eden & Willow£10.084.4★
What buyers say about wire basket
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to assemble and looks great”
“Very Good storage idea”
“They are the perfect size for my cupboard”
“Pretty stable too”
“easy to assemble”
“Money well spent”
“As described”
“my kitchen is more organised”
“has enough padding to keep them safe from damage in transit”
“Good for keeping freezer tidy”
What buyers complain about
“Bigger than expected”
“Cheap”
“Cheap storage option”
“fall off so”
“fall off so”
“its flimsy you may have to use alternative wall mounting clips/screws/washers”
“its flimsy you may have to use alternative wall mounting clips/screws/washers”
“Excellent baskets,but the advert is misleading”
“The partitions can be a little fiddly to install and feel flimsy,”
Top return reasons
Common questions
- Is wire basket profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the wire basket niche?
- 25 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in wire basket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Storage Capacity. The return rate is 1.4%.
- When does demand for wire basket peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the wire basket niche?
- Listings span £5.46–£26.87; the average listing price is £13.70 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.