Skip to content

Wire Basket

Fail

Shoppers spend only $35K a year here, so Wire Basket is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£35K/yr145K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
39%top-5 click share · 25 brands · 30 sellers

Flapen Score

Wire Basket against its category

The dotted line is the Home & Garden average. Past it, Wire Basket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wire Basket 145K times last year and spent an estimated £35K. The top 5 brands take 56% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
1.8%
Market size, estimated
£35Ka year
Peak month
January1.4× the quietest month
Top search term
wire basket32K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £5.46 to £26.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.70 that is £0 to £1K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£5.46–£26.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #369 within Racks & Holders. It carries 279 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
7.3%
Average rank
#369in Racks & Holders
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wire Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

30

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

39%

Top 20: 82%

Open market

39%

  • OHS21%
  • Amazon Basics12%
  • TEERFU10%
  • Gzsekken7%
  • YOUNTHYE6%
  • CIFFRA5%

Demand

Wire Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wire Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wire basket32K/yr
  • metal basket17K/yr
  • wire basket storage16K/yr
  • wire storage basket14K/yr
  • wire baskets9K/yr
  • wire storage10K/yr
  • black wire basket10K/yr
  • wire storage baskets10K/yr
  • metal storage basket7K/yr
  • small wire basket4K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.33

Bigger than expected

Too small

Boxes are quite small

Quality-Overall16%+0.80

Cheap

Ok not great quality

Not impressed, cheap and nasty

Storage Capacity7%−0.01

Cheap storage option

Adhesion/Stickiness3%−0.02

fall off so

Functionality-Overall3%−0.04

fall off so

Love

Quality-Overall25%+0.80

Good quality, easy to assemble and looks great

Good quality

The baskets are strong and high quality

Storage Capacity16%−0.01

Very Good storage idea

Good storage

Neat, space saving storage

Size-Overall13%−0.33

They are the perfect size for my cupboard

Great sizes and just looks good

fit nicely into the drawer

Strength9%+0.50

Pretty stable too

This is very sturdy

The baskets are strong and high quality

Assembly/Installation8%+0.74

easy to assemble

Easy to build and very functional

Easy to put together

Return

1.4% Return rate 84% Fixable by listing

Size-Overall71%▇██▇▆▇

Bigger than expected

Too small

Boxes are quite small

Compatibility-Overall3%█▅█▁▁▂
Quality-Overall3%▆▄▁█▁█

Cheap

Ok not great quality

Not impressed, cheap and nasty

Functionality-Overall3%▁▁▃▁█▆

fall off so

Color3%▁▂▁▄█▁

FAQ

Common Wire Basket questions

Answered from the same tracked data.