Winix Air Purifier
FailThe top 5 products take 100% of clicks, so Winix Air Purifier is a Fail.
- Flapen Score
- 28 / 100Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 5128
- Market size
- £59K/yr70K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 14 sellers
Flapen Score
Winix Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Winix Air Purifier is stronger. Inside it, weaker.
Market
The Winix Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Winix Air Purifier 70K times last year and spent an estimated £59K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £59Ka year
- Top search term
- winix air purifier39K searches a year
02 · Price
A sale here is worth £66.88.
Listings sell for £66.88 on average, from £30.90 to £83.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £66.88 that is £7K to £17K a year per listing.
- Average price
- £66.88inside the $15 to $100 sweet spot
- Price range
- £30.90–£83.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 5,028 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 12.8%
- Average rank
- #51in Heating, Cooling & Air Quality
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,028per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Winix Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WINIX Compact Air Purifier for Bedroom Home CADR 250 m/h 50m HEPA & Carbon Filter removes Allergies Pollen Dust Smoke Air Cleaner with Air Quality Sensor Sleep Mode
- Price
- £76.55
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 5y ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago

Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

MORENTO Air Purifier Bedroom Office Smoke Pet Dander Odor MR2566 1 Pack
- Price
- £30.90
- Rating
- 4.3/5
- Reviews
- 1,358
- Age
- 1y ago
Trending
90-day click momentum
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

MORENTO Air Purifier Bedroom Office Smoke Pet Dander Odor MR2566 1 Pack
- Price
- £30.90
- Rating
- 4.3/5
- Reviews
- 1,358
- Age
- 1y ago

COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago

WINIX Compact Air Purifier for Bedroom Home CADR 250 m/h 50m HEPA & Carbon Filter removes Allergies Pollen Dust Smoke Air Cleaner with Air Quality Sensor Sleep Mode
- Price
- £76.55
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 5y ago
Newest
by launch date
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

MORENTO Air Purifier Bedroom Office Smoke Pet Dander Odor MR2566 1 Pack
- Price
- £30.90
- Rating
- 4.3/5
- Reviews
- 1,358
- Age
- 1y ago

COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago

WINIX Compact Air Purifier for Bedroom Home CADR 250 m/h 50m HEPA & Carbon Filter removes Allergies Pollen Dust Smoke Air Cleaner with Air Quality Sensor Sleep Mode
- Price
- £76.55
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Winix58%
- Levoit29%
- Coway9%
- MORENTO4%
Search terms
Top Winix Air Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- winix air purifier39K/yr
- winix21K/yr
- winix zero pro5K/yr
- winix 55104K/yr
Reviews and returns
What reviews say buyers love and hate about Winix Air Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not filtering efficiently
now it's time to replace the filter it has become useless
Nothing in the filter do not know if that is normal
Broke after 4 months
Stopped working after 14 months
Failed after 6 months
I cant really smell it that well for some reason
I contacted Amazon months ago to return this because it now smells like burning when turned on
Has a funny smell straight out of the box
WiFi connection drops out
Bluetooth didn't work
It does not connect to the WiFi
No power to it at all
Dont work
Dont not work very well
Love
Noticeable improvement in air quality
Clean air
Great air purifier
Very well made product
Very good build quality
Build quality is great
Worth it
Great value for money
Good value
Easy to use
controls are easy to use
It is very easy to operate
No weird smell or anything like that
the air smells fresher
leaves a nice scent
Return
2.2% Return rate 32% Fixable by listing
No power to it at all
Dont work
Dont not work very well
Not fit for purpose
Slightly larger than I expected it to be
Much smaller than I thought so ordered a bigger one
not filtering efficiently
now it's time to replace the filter it has become useless
Nothing in the filter do not know if that is normal
I cant really smell it that well for some reason
I contacted Amazon months ago to return this because it now smells like burning when turned on
Has a funny smell straight out of the box
It cost way more than it was worth
Waste of money
Feels expensive even though this is more of an entry level model
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winix Air Purifier questions
Answered from the same tracked data.









