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Winix Air Purifier

Fail

The top 5 products take 100% of clicks, so Winix Air Purifier is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£59K/yr70K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 14 sellers

Flapen Score

Winix Air Purifier against its category

The dotted line is the Home & Garden average. Past it, Winix Air Purifier is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winix Air Purifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Winix Air Purifier 70K times last year and spent an estimated £59K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.3%
Market size, estimated
£59Ka year
Top search term
winix air purifier39K searches a year

02 · Price

A sale here is worth £66.88.

Listings sell for £66.88 on average, from £30.90 to £83.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £66.88 that is £7K to £17K a year per listing.

Average price
£66.88inside the $15 to $100 sweet spot
Price range
£30.90–£83.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 5,028 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
12.8%
Average rank
#51in Heating, Cooling & Air Quality
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,028per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Winix Air Purifier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Winix58%
  • Levoit29%
  • Coway9%
  • MORENTO4%

Search terms

Top Winix Air Purifier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • winix air purifier39K/yr
  • winix21K/yr
  • winix zero pro5K/yr
  • winix 55104K/yr

Reviews and returns

What reviews say buyers love and hate about Winix Air Purifier

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Air Purification”
10%of negative reviews mention “Filtration”
2.2%of orders come back
“not filtering efficiently”
A buyer, on “Filtration”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Winix Air Purifier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data