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Winix Air Purifier

Fail

The top 5 products take 100% of clicks, so Winix Air Purifier is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£59K/yr70K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 14 sellers

Flapen Score

Winix Air Purifier against its category

The dotted line is the Home & Garden average. Past it, Winix Air Purifier is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winix Air Purifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Winix Air Purifier 70K times last year and spent an estimated £59K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.3%
Market size, estimated
£59Ka year
Top search term
winix air purifier39K searches a year

02 · Price

A sale here is worth £66.88.

Listings sell for £66.88 on average, from £30.90 to £83.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £66.88 that is £7K to £17K a year per listing.

Average price
£66.88inside the $15 to $100 sweet spot
Price range
£30.90–£83.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #51 within Heating, Cooling & Air Quality. It carries 5,028 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
12.8%
Average rank
#51in Heating, Cooling & Air Quality
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,028per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Winix Air Purifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Winix58%
  • Levoit29%
  • Coway9%
  • MORENTO4%

Search terms

Top Winix Air Purifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winix air purifier39K/yr
  • winix21K/yr
  • winix zero pro5K/yr
  • winix 55104K/yr

Reviews and returns

What reviews say buyers love and hate about Winix Air Purifier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration10%−0.07

not filtering efficiently

now it's time to replace the filter it has become useless

Nothing in the filter do not know if that is normal

Durability10%−0.07

Broke after 4 months

Stopped working after 14 months

Failed after 6 months

Smell9%

I cant really smell it that well for some reason

I contacted Amazon months ago to return this because it now smells like burning when turned on

Has a funny smell straight out of the box

Connectivity-Overall9%−0.04

WiFi connection drops out

Bluetooth didn't work

It does not connect to the WiFi

Functionality-Overall7%−0.05

No power to it at all

Dont work

Dont not work very well

Love

Air Purification16%+1.68

Noticeable improvement in air quality

Clean air

Great air purifier

Quality-Overall16%+0.47

Very well made product

Very good build quality

Build quality is great

Value For Money10%+0.54

Worth it

Great value for money

Good value

Ease Of Use10%+0.48

Easy to use

controls are easy to use

It is very easy to operate

Smell6%

No weird smell or anything like that

the air smells fresher

leaves a nice scent

Return

2.2% Return rate 32% Fixable by listing

Functionality-Overall27%▆▅▆▇▅█

No power to it at all

Dont work

Dont not work very well

Size-Overall26%█▇▆▅▇▅

Not fit for purpose

Slightly larger than I expected it to be

Much smaller than I thought so ordered a bigger one

Filtration8%█▅▆▆▆▅

not filtering efficiently

now it's time to replace the filter it has become useless

Nothing in the filter do not know if that is normal

Smell7%▄▆█▄▇▄

I cant really smell it that well for some reason

I contacted Amazon months ago to return this because it now smells like burning when turned on

Has a funny smell straight out of the box

Value For Money6%▁▂▃▄▄█

It cost way more than it was worth

Waste of money

Feels expensive even though this is more of an entry level model

FAQ

Common Winix Air Purifier questions

Answered from the same tracked data.