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Wine Stopper

Maybe

Returns run at only 0.5% of orders. But prices span $2.61–$16.02, mostly outside the sweet spot, so Wine Stopper is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£285K/yr361K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
45%top-5 click share · 21 brands · 43 sellers

Flapen Score

Wine Stopper against its category

The dotted line is the Home & Garden average. Past it, Wine Stopper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Stopper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Stopper 361K times last year and spent an estimated £285K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
10.5%
Market size, estimated
£285Ka year
Peak month
December3.6× the quietest month
Top search term
wine bottle stoppers121K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £2.61 to £16.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.52 that is £6K to £8K a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£2.61–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Barware. It carries 2,681 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Barware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,681per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wine Stopper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

43

Top-5 brand share

49%

Top 20: 99%

Top-5 click share

45%

Top 20: 92%

Open market

44%

  • Hononwii18%
  • WOTOR10%
  • OWO7%
  • Vacu Vin7%
  • Aipker7%
  • Zovator7%

Demand

Wine Stopper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Wine Stopper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine bottle stoppers121K/yr
  • wine stopper77K/yr
  • bottle stopper59K/yr
  • wine stoppers for wine bottles28K/yr
  • bottle stoppers18K/yr
  • wine bottle stopper16K/yr
  • bottle stoppers for prosecco and wine13K/yr
  • wine stoppers13K/yr
  • wine stoppers & pourers5K/yr
  • bottle stop4K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Stopper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.09

Size for purpose described too small

Doesnt fit all bottles

I didnt think it fit as I tried to fit it the wrong way

Quality-Overall13%+0.43

Poor quality stoppers

Cheap looking

Awful quality

Value For Money9%+0.73

vastly overpriced

definitely not worth the money

More expensive

Material Quality8%−0.05

Perhaps the materials are a bit basic relative to others

Just disappointed they're plastic so feel very cheap- however they do the job

the material quality is awful

Durability8%−0.04

Broke on first use

Two broke on first use

Broke on first use

Love

Quality-Overall23%+0.43

Excellent product

Looks well made

so no complaints

Advertised Vs Actual Product17%+1.43

Does the job effectively

Exactly what I needed

work exactly as described

Value For Money14%+0.73

Excellent value

Good deal

Excellent value for money

Ease Of Use12%+1.08

Easy to use

An easy affordable

Ease to use with the pump

Efficiency6%+0.49

Does the job well

It works really well

Work well

Return

0.5% Return rate 43% Fixable by listing

Size-Overall34%▃▆▆█▆▆

Size for purpose described too small

Doesnt fit all bottles

I didnt think it fit as I tried to fit it the wrong way

Functionality-Overall18%█▆▆▇▇▄

bottle stoppers. dont buy it dont work on win bottles

simply don't work

Didnt seem to work

Quality-Overall8%▇█▄▁▇█

Poor quality stoppers

Cheap looking

Awful quality

Defective Material/Parts5%▂▃▅▁▃█
Durability4%█▁▁▅▇▅

Broke on first use

Two broke on first use

Broke on first use

FAQ

Common Wine Stopper questions

Answered from the same tracked data.