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Wine Rack

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -22.0% this quarter, so Wine Rack is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£603K/yr1.0M searches / yr
90-day growth
-22.0%search demand this quarter
Competition
22%top-5 click share · 69 brands · 84 sellers

Flapen Score

Wine Rack against its category

The dotted line is the Home & Garden average. Past it, Wine Rack is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Rack 1.0M times last year and spent an estimated £603K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £603K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
2.0%
Market size, estimated
£603Ka year
Peak month
December2.2× the quietest month
Top search term
wine rack540K searches a year

02 · Price

A sale here is worth £29.08.

Listings sell for £29.08 on average, from £6.31 to £393.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £29.08 that is £3K to £7K a year per listing.

Average price
£29.08inside the $15 to $100 sweet spot
Price range
£6.31–£393.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #144 within Racks & Holders. It carries 290 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
67%
Out of stock, average day
11.4%
Average rank
#144in Racks & Holders
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
102

04 · Newcomers

Amazon counts 2 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wine Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 falling

Sellers

84

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

22%

Top 20: 54%

Open market

64%

  • Dripex8%
  • Glsety6%
  • Generic6%
  • DYUEE6%
  • MAGNA RETAIL6%
  • Amazon Basics4%

Demand

Wine Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Wine Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine rack540K/yr
  • wine racks free standing110K/yr
  • wine racks75K/yr
  • bottle rack38K/yr
  • wine bottle holder42K/yr
  • wine rack for cupboard31K/yr
  • wooden wine rack31K/yr
  • wine holder27K/yr
  • small wine rack21K/yr
  • wine storage18K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.05

they might be too big

Small

bottles dont fit

Quality-Overall12%−0.08

Poor quality control

Poor quality

Cheap quality

Assembly/Installation10%+1.19

impossible to build as intended

Difficult to assemble

Impossible to build

Strength7%+0.64

Very flimsy

Not very strong

Not sturdy

Value For Money4%+0.19

The rack is relatively cheap

Poor value given the price, not recommended

overpriced

Love

Assembly/Installation16%+1.19

Assembly is straightforward

Easy assembly

Easily assembled

Quality-Overall15%−0.08

Excellent product

Build quality is solid

the quality feels solid

Strength13%+0.64

The frame is very sturdy

a strong material

Seems sturdy

Storage Capacity10%+1.16

The storage capacity is adequate for me

Lots of capacity

excellent storage fantastic value for the money would definitely recommend

Value For Money7%+0.19

Excellent value for money

Fair price

Excellent value for money

Return

1.1% Return rate 55% Fixable by listing

Size-Overall39%▇█▆▆██

they might be too big

Small

bottles dont fit

Defective Material/Parts9%▆█▆█▆▆

broken in 3 pieces

item came partially defected - one of them was clearly bent

Some of the parts have been over drilled resulting in a rather not too sturdy product

Quality-Overall9%▆▂█▃▃▅

Poor quality control

Poor quality

Cheap quality

Strength7%▄█▆▅▃▄

Very flimsy

Not very strong

Not sturdy

Assembly/Installation6%▃▅▄▅█▄

impossible to build as intended

Difficult to assemble

Impossible to build

FAQ

Common Wine Rack questions

Answered from the same tracked data.