Skip to content

Wine Measure 125ml 175ml 250ml

Fail

The top 5 brands take 100% of clicks, so Wine Measure 125ml 175ml 250ml is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£51K/yr45K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
83%top-5 click share · 5 brands · 18 sellers

Flapen Score

Wine Measure 125ml 175ml 250ml against its category

The dotted line is the Home & Garden average. Past it, Wine Measure 125ml 175ml 250ml is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Measure 125ml 175ml 250ml market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Measure 125ml 175ml 250ml 45K times last year and spent an estimated £51K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
9.6%
Market size, estimated
£51Ka year
Peak month
December1.6× the quietest month
Top search term
wine measure 125ml 175ml 250ml21K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £5.60 to £18.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.86 that is £3K to £6K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£5.60–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #687 within Barware. It carries 510 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
8.6%
Average rank
#687in Barware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Wine Measure 125ml 175ml 250ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Chabrias Ltd61%
  • Beaumont25%
  • bar@drinkstuff8%
  • Generic3%
  • Moonlove3%

Demand

Wine Measure 125ml 175ml 250ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Wine Measure 125ml 175ml 250ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine measure 125ml 175ml 250ml21K/yr
  • wine measure15K/yr
  • wine measures5K/yr
  • wine measures 125 175 250 glass4K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Measure 125ml 175ml 250ml

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+3.69

Poor quality

Poor quality and considering they are to be used and on show the finish was sub standard

Leak-Proof33%

It leaks

watch it leak all over your worktop

Advertised Vs Actual Product17%

Product not as pictured

I'm quite disappointed as the item I received is not like the one on the picture

Comfort-Overall17%−0.10

it feels rough to touch

Love

Quality-Overall63%+3.69

Pub quality, heavy, perfect

Great quality measure

Excellent quality

Advertised Vs Actual Product17%

Exactly as described and good quality

perfect, just what i wanted

Ease Of Use8%+0.49

Useful

Size-Overall8%+0.49

Fit for purpose

Size as advertised

Weight Heavy4%+0.24

Heavy weight

Return

0.2% Return rate 31% Fixable by listing

Size-Overall25%▁▁▁▇▁█
Leak-Proof18%▁▁▁▁█▅

It leaks

watch it leak all over your worktop

Quality-Overall15%▁▁█▁█▁

Poor quality

Poor quality and considering they are to be used and on show the finish was sub standard

Smell10%▁▁▁█▁▁
Material Quality5%▁▁█▁▁▁

FAQ

Common Wine Measure 125ml 175ml 250ml questions

Answered from the same tracked data.