Is wine measure 125ml 175ml 250ml profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 10 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (38/100).

How competitive is the wine measure 125ml 175ml 250ml niche?

5 brands and 18 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wine measure 125ml 175ml 250ml?

Top complaints mined from reviews: Quality-Overall, Leak-Proof, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for wine measure 125ml 175ml 250ml peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the wine measure 125ml 175ml 250ml niche?

Listings span £5.60–£18.44; the average listing price is £11.86 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.

wine measure 125ml 175ml 250ml

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good509.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.86

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.60–£18.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad£51K

£51K/yr · 45K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, wine measure 125ml 175ml 250ml is a £51K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wine measure 125ml 175ml 250ml market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £47K–£59K; units × avg price
Conversion rate: 9.6%
Avg BSR: #687
Page quality: 0%
Prime: 90%
Sponsored: 60%
Out of stock: 8.6%
Avg brand age: 61 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Chabrias Ltd61%
Beaumont25%
bar@drinkstuff8%
Generic3%
Moonlove3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top wine measure 125ml 175ml 250ml search terms

wine measure 125ml 175ml 250ml21K/yr -5.0%10.5% conv.
wine measure15K/yr -3.3%7.9% conv.
wine measures5K/yr +19.5%13.9% conv.
wine measures 125 175 250 glass4K/yr -19.9%13.0% conv.

All search terms

Top wine measure 125ml 175ml 250ml products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chabrias Ltd 3 Pack 125 175 250ml Wine Set Premium Stainless Steel Thimble Wine Measure Professional Spirit Measuring Cups Home Bars Cocktail Stations & Bartenders Government

Chabrias Ltd£14.554.6★1,273 rev

Chabrias Ltd 7 Pack 25 35 50 70 125 175 250ml Premium Stainless Steel Thimble Wine Measure Professional Spirit Measuring Cups Home Bars Cocktail Stations & Bartenders Government

Chabrias Ltd£18.444.6★1,273 rev

Beaumont Wine Measure 175ml - Stainless Steel Spirit Measures 3191

Beaumont£6.734.6★602 rev

Chabrias Ltd 3 Pack Copper 125ml 175ml 250ml Premium Stainless Steel Copper Thimble Measure Barware Home Bars Cocktail Stations & Bartenders Government Stamped

Chabrias Ltd£17.714.7★274 rev

Beaumont Wine Measure 250ml CE Marked - Accurate Serving Size with Clear Text Stainless Steel Prevents Drinks Overfilling Ideal for Restaurants and Bars 1

Beaumont£7.564.6★273 rev

Newest

by launch date

350ml Glass Measuring Cup Jug with Scale Heat-Resistant Transparent Glass Cup Graduated Beaker Measuring Container for Microwave Milk Coffee Hot/Cold Drinks Iced Beverage Tea Medical Use

Moonlove£9.2916 rev

3y ago

Home Bar Professional Stainless Steel Wine Measures set of 3 125ml 175ml & 250ml Pub Restaurant Trade Quality (LS)(PK1)

Generic£17.27114 rev

5y ago

Chabrias Ltd 3 Pack Copper 125ml 175ml 250ml Premium Stainless Steel Copper Thimble Measure Barware Home Bars Cocktail Stations & Bartenders Government Stamped

Chabrias Ltd£17.71274 rev

6y ago

Chabrias Ltd 7 Pack 25 35 50 70 125 175 250ml Premium Stainless Steel Thimble Wine Measure Professional Spirit Measuring Cups Home Bars Cocktail Stations & Bartenders Government

Chabrias Ltd£18.441,273 rev

8y ago

Chabrias Ltd 3 Pack 125 175 250ml Wine Set Premium Stainless Steel Thimble Wine Measure Professional Spirit Measuring Cups Home Bars Cocktail Stations & Bartenders Government

Chabrias Ltd£14.551,273 rev

10y ago

What buyers say about wine measure 125ml 175ml 250ml

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall63%

“Pub quality, heavy, perfect”

Advertised Vs Actual Product17%

“Exactly as described and good quality”

Ease Of Use8%

“Useful”

Size-Overall8%

“Fit for purpose”

Weight Heavy4%

“Heavy weight”

What buyers complain about

Quality-Overall33%

“Poor quality”

Leak-Proof33%

“It leaks”

Advertised Vs Actual Product17%

“Product not as pictured”

Comfort-Overall17%

“it feels rough to touch”

Top return reasons

Size-Overall25%

Leak-Proof18%

Quality-Overall15%

Smell10%

Material Quality5%

Weight Heavy5%

Strength5%

Sharpness5%

Color5%

Compatibility-Overall5%

Common questions

Is wine measure 125ml 175ml 250ml profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 10 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (38/100).
How competitive is the wine measure 125ml 175ml 250ml niche?: 5 brands and 18 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wine measure 125ml 175ml 250ml?: Top complaints mined from reviews: Quality-Overall, Leak-Proof, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for wine measure 125ml 175ml 250ml peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the wine measure 125ml 175ml 250ml niche?: Listings span £5.60–£18.44; the average listing price is £11.86 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.