Is wine glasses set of 12 profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the wine glasses set of 12 niche?

10 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in wine glasses set of 12?

Top complaints mined from reviews: Size-Overall, Thickness, Weight Light. The return rate is 1.0%.

When does demand for wine glasses set of 12 peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the wine glasses set of 12 niche?

Listings span £11.32–£44.92; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.

wine glasses set of 12

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great£21.44

avg listing price — sweet spot $15–$100

Review moat

Great248.88

avg incumbent reviews — the moat a new listing must climb

Price range

Great£11.32–£44.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£41K

£41K/yr · 31K searches

According to Flapen's Amazon United Kingdom niche tracking, wine glasses set of 12 is a £41K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wine glasses set of 12 market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £54K–£64K; units × avg price
Conversion rate: 6.2%
Avg BSR: #215
Page quality: 0%
Prime: 54%
Sponsored: 67%
Out of stock: 5.6%
Avg brand age: 58 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

LAV42%
Argon Tableware19%
Homiu17%
Arcoroc8%
Amazon Basics5%
Krosno3%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +43.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top wine glasses set of 12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LAV 12x 340ml Empire Wine Glasses - Small Dishwasher Safe Glass Wedding Christmas Birthday Party Drinking Glassware Goblet Gift Set

LAV£16.455.0★2 rev

Argon Tableware Red Wine Glasses Set of 12-400ml - Tallo Collection - Large Dishwasher Safe White Wine Glasses Set for Restaurant Hen Party Celebrations

Argon Tableware£20.704.3★21 rev

LAV 12x Clear 400ml Lal Red Wine Glasses - Large Glass White Rose Long Stem Cocktail Party Drinking Goblet Gift Set

LAV£19.424.4★301 rev

Homiu£27.074.3★511 rev

Arcoroc Savoie Red Wine Glass 240ml Without Filling Mark 12 Glasses Colorless (Clear)

Arcoroc£20.014.4★168 rev

Newest

by launch date

Argon Tableware Soho Crystal White Wine Glasses 420ml - Pack of 6 Lead-Free Crystal Wine Glass Set Modern Angular Tulip Bowl Durable Pulled Stem Gift Boxed Glassware for Home & Bar

Argon Tableware£15.7726 rev

4mo ago

Amazon Basics Stemmed White Wine Glasses 6-Piece Set 354.9 ml Dishwasher-Safe

Amazon Basics£17.31168 rev

7mo ago

FLOW Barware£21.7234 rev

9mo ago

Krosno Chardonnay Wine Glasses Set of 6 x 560 ml Avant-Garde Collection

Krosno£33.1211 rev

1y ago

GLAZVIA Wine Glasses Set of 6 356ml Classic Stemmed Glasses Thick & Clear Dishwasher Safe Stemware for Red or White Gift for Party Holiday Anniversary Restaurant Home Bar Daily Use

GLAZVIA£16.24512 rev

1y ago

What buyers say about wine glasses set of 12

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great Value”

Quality-Overall17%

“Amazing quality”

Size-Overall11%

“Nice, good size”

Shape/Style9%

“They have a lovely classic shape that looks nice on the table without being too big or fussy”

Advertised Vs Actual Product7%

“which is exactly what we wanted”

Strength6%

“Nice item sturdy”

Design-Overall5%

“A nice design and sturdy”

Durability4%

“Very durable, dont break easily”

Thickness3%

“These are nice thick quality glasses”

Dishwasher Safe2%

“Good quality - sturdy long stemmed nicely shaped wine glasses and dishwasher proof”

What buyers complain about

Size-Overall56%

“Very large”

Thickness11%

“Thick heavy and clumsy”

Weight Light11%

“A little lightweight”

Material Quality11%

“Some reviews say slightly plasticity”

Quality-Overall6%

“Their quality is average”

Top return reasons

Size-Overall57%

Quality-Overall9%

Material Quality8%

Weight Heavy4%

Advertised Vs Actual Product4%

Shape/Style3%

Thin3%

Defective Material/Parts3%

Thickness2%

Compatibility-Overall2%

Common questions

Is wine glasses set of 12 profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the wine glasses set of 12 niche?: 10 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in wine glasses set of 12?: Top complaints mined from reviews: Size-Overall, Thickness, Weight Light. The return rate is 1.0%.
When does demand for wine glasses set of 12 peak?: Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the wine glasses set of 12 niche?: Listings span £11.32–£44.92; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.