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Wine Glasses Set of 12

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $41K a year here, so Wine Glasses Set of 12 is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£41K/yr31K searches / yr
90-day growth
+43.6%search demand this quarter
Competition
54%top-5 click share · 10 brands · 18 sellers

Flapen Score

Wine Glasses Set of 12 against its category

The dotted line is the Home & Garden average. Past it, Wine Glasses Set of 12 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Glasses Set of 12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Glasses Set of 12 31K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+43.6%
Conversion, latest week
6.2%
Market size, estimated
£41Ka year
Peak month
December3.8× the quietest month
Top search term
wine glasses set of 1227K searches a year

02 · Price

A sale here is worth £21.44.

Listings sell for £21.44 on average, from £11.32 to £44.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.44 that is £0 to £2K a year per listing.

Average price
£21.44inside the $15 to $100 sweet spot
Price range
£11.32–£44.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #215 within Glassware. It carries 249 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
54%
Out of stock, average day
5.6%
Average rank
#215in Glassware
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wine Glasses Set of 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

6%

  • LAV42%
  • Argon Tableware19%
  • Homiu17%
  • Arcoroc8%
  • Amazon Basics5%
  • Krosno3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Wine Glasses Set of 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Wine Glasses Set of 12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%−0.21

Very large

Just about a bit small

They were a lot smaller than I expected

Thickness11%−0.13

Thick heavy and clumsy

Weight Light11%−0.03

A little lightweight

Material Quality11%+0.16

Some reviews say slightly plasticity

Quality-Overall6%+1.62

Their quality is average

Love

Value For Money25%+0.77

Great Value

Good for the price

Excellent value for money

Quality-Overall17%+1.62

Amazing quality

Great quality glasses

These are very high quality glasses

Size-Overall11%−0.21

Nice, good size

6 good sized wine glasses

The red wine glass is actually the perfect size for white wine

Shape/Style9%+0.88

They have a lovely classic shape that looks nice on the table without being too big or fussy

We are very pleased with these elegant

A perfect Shape

Advertised Vs Actual Product7%

which is exactly what we wanted

Does the job

As described

Return

1.0% Return rate 68% Fixable by listing

Size-Overall57%▇▆▇▇█▆

Very large

Just about a bit small

They were a lot smaller than I expected

Quality-Overall9%▃▆▂▂█▅

Their quality is average

Material Quality8%▁▂█▃▄▃

Some reviews say slightly plasticity

Weight Heavy4%▁▃█▆▄▅
Advertised Vs Actual Product4%█▄▃▄▃▇

FAQ

Common Wine Glasses Set of 12 questions

Answered from the same tracked data.