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Wine Glasses Set of 12

Wine Glasses Set of 12 shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 10Growth 65Conversion 68Competition 51Returns 94Price range 86Avg price 91Brand share 24Review moat 88Quality gap 52
This niche Category average

Is Wine Glasses Set of 12 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wine Glasses Set of 12 is a £41K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Wine Glasses Set of 12: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +43.6% over the last 90 days and 6.2% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr3K
Search volume / yr+43.6%31K
Conversion rate6.2%
Avg price£21.44

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 18
Top-5 product click share54%
Open market9%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews249

Top Wine Glasses Set of 12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

6%

  • LAV42%
  • Argon Tableware19%
  • Homiu17%
  • Arcoroc8%
  • Amazon Basics5%
  • Krosno3%
  • Open — no brand owns it (4 brands, 6%)

Wine Glasses Set of 12 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR6.2%Products24Brands10Top 5 Brands91%OOS Rate5.6%Rating4.4★Reviews249Avg BSR#215
2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

What reviews say buyers love and hate about Wine Glasses Set of 12

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money25%

Great Value

Quality-Overall17%

Amazing quality

Size-Overall11%

Nice, good size

Shape/Style9%

They have a lovely classic shape that looks nice on the table without being too big or fussy

Advertised Vs Actual Product7%

which is exactly what we wanted

What buyers complain about

94% of reviews
Size-Overall56%

Very large

Thickness11%

Thick heavy and clumsy

Weight Light11%

A little lightweight

Material Quality11%

Some reviews say slightly plasticity

Quality-Overall6%

Their quality is average

Wine Glasses Set of 12 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Quality-Overall
9%
3Material Quality
8%
4Weight Heavy
4%
5Advertised Vs Actual Product
4%

Common Wine Glasses Set of 12 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wine Glasses Set of 12 56/100 on Amazon United Kingdom — Worth a look. The niche generates £41K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +43.6% over the last 90 days.
Search demand for Wine Glasses Set of 12 on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.8× the quietest.