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Wine Glasses

Pass

Wine Glasses scores 67 out of 100, a Pass. Shoppers spend $1.4M a year here, demand is soft, at -4.4% this quarter, and returns run at 1.3% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£1.4M/yr2.0M searches / yr
90-day growth
-4.4%search demand this quarter
Competition
30%top-5 click share · 33 brands · 73 sellers

Flapen Score

Wine Glasses against its category

The dotted line is the Home & Garden average. Past it, Wine Glasses is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Glasses 2.0M times last year and spent an estimated £1.4M. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
4.0%
Market size, estimated
£1.4Ma year
Peak month
December4.1× the quietest month
Top search term
wine glasses1.0M searches a year

02 · Price

A sale here is worth £17.58.

Listings sell for £17.58 on average, from £6.19 to £44.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £17.58 that is £13K to £18K a year per listing.

Average price
£17.58inside the $15 to $100 sweet spot
Price range
£6.19–£44.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #96 within Glassware. It carries 821 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
85%
Out of stock, average day
5.6%
Average rank
#96in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
72

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wine Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£29K£57K£86K£115K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

73

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

30%

Top 20: 62%

Open market

43%

  • Argon Tableware15%
  • Ravenhead13%
  • Homiu9%
  • Krosno8%
  • ParaCity6%
  • FLOW Barware5%

Demand

Wine Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Wine Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine glasses1.0M/yr
  • wine glass200K/yr
  • wine glasses set of 6159K/yr
  • red wine glasses147K/yr
  • wine glasses 4 set87K/yr
  • white wine glasses78K/yr
  • wine glasses set of 252K/yr
  • crystal wine glasses42K/yr
  • wine glasses set of 1227K/yr
  • large wine glasses25K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.17

Small glass

very large

To small

Quality-Overall10%+1.94

I was disappointed at the quality of these glasses

PoorQuality''' These Glasses are Not Crystal Very Poor Flimsy Glasses'''

Bad quality

Strength9%−0.04

very fragile

too flimsy

Find something a bit stronger

Thickness9%−0.08

In reality the glass is quite thick

Thin and flimsy

The glass is quite thin

Value For Money4%+1.40

Expensive

A little expensive

Not worth the price

Love

Quality-Overall26%+1.94

It is top notch quality

Good quality glasses

Amazing quality

Value For Money19%+1.40

Excellent value

Great deal

Great Value

Size-Overall9%−0.17

good size

it fits a full glass very neatly

These glasses are a good size

Advertised Vs Actual Product9%+0.61

As described

Exactly as advertised

Exactly what I needed

Strength5%−0.04

I love these sturdy little glasses

they're stable so good value

Good and sturdy

Return

1.3% Return rate 68% Fixable by listing

Size-Overall56%█▇█▇▇▆

Small glass

very large

To small

Material Quality9%▂▁▃▂▃█
Quality-Overall8%▃▃▅▅█▆

I was disappointed at the quality of these glasses

PoorQuality''' These Glasses are Not Crystal Very Poor Flimsy Glasses'''

Bad quality

Defective Material/Parts5%▃█▄▆▆▄
Advertised Vs Actual Product4%▅█▄▄▅▇

because the size is deceiving to an unknowing eye

I had spent ages searching the measurements on the Amazon options so Im frustrated at the incorrect description

FAQ

Common Wine Glasses questions

Answered from the same tracked data.