Is wine glasses profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 72 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (67/100).

How competitive is the wine glasses niche?

33 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in wine glasses?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.

When does demand for wine glasses peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the wine glasses niche?

Listings span £6.19–£44.92; the average listing price is £17.58 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.

wine glasses

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Great£1.4M

£1.4M/yr · 2.0M searches

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great£17.58

avg listing price — sweet spot $15–$100

Price range

Great£6.19–£44.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good821.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wine glasses is a £1.4M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wine glasses market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 4.0%
Avg BSR: #96
Page quality: 0%
Prime: 85%
Sponsored: 74%
Out of stock: 5.6%
Avg brand age: 58 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

30%

Top 20: 62%

Open market

43%

Argon Tableware15%
Ravenhead13%
Homiu9%
Krosno8%
ParaCity6%
FLOW Barware5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top wine glasses search terms

wine glasses1.0M/yr -2.7%2.7% conv.
wine glass200K/yr -8.7%1.0% conv.
wine glasses set of 6159K/yr -1.4%4.9% conv.
red wine glasses147K/yr -20.8%2.8% conv.
wine glasses 4 set87K/yr +0.9%4.2% conv.
white wine glasses78K/yr +10.0%3.7% conv.
wine glasses set of 252K/yr -7.5%2.5% conv.
crystal wine glasses42K/yr -16.1%1.0% conv.
wine glasses set of 1227K/yr +41.6%4.7% conv.
large wine glasses25K/yr +12.0%2.2% conv.

All search terms

Top wine glasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Argon Tableware White Wine Glasses Set of 6-295ml - Tallo Collection - Large Dishwasher Safe Red Wine Glasses Set for Restaurant Hen Party Celebrations

Argon Tableware£11.324.6★1,432 rev

Ravenhead Majestic Set Of 4 White Wine Glasses 33cl

Ravenhead£8.484.5★2,754 rev

Homiu£16.244.3★511 rev

FLOW Barware£21.724.5★34 rev

Krosno Large White Wine Glasses Set of 6 x 450 ml Avant-Garde Collection

Krosno£32.514.6★1,283 rev

Newest

by launch date

Argon Tableware Soho Crystal Red Wine Glasses 680ml - Pack of 6 Lead-Free Crystal Wine Glass Set Large Angular Tulip Bowl Durable Pulled Stem Gift Boxed Glassware for Home & Bar

Argon Tableware£16.4926 rev

4mo ago

Argon Tableware Soho Crystal White Wine Glasses 420ml - Pack of 6 Lead-Free Crystal Wine Glass Set Modern Angular Tulip Bowl Durable Pulled Stem Gift Boxed Glassware for Home & Bar

Argon Tableware£15.7726 rev

4mo ago

Amazon Basics Stemmed White Wine Glasses 6-Piece Set 354.9 ml Dishwasher-Safe

Amazon Basics£17.31168 rev

7mo ago

FLOW Barware£21.7234 rev

9mo ago

S SALIENT Large Wine Glasses Set of 6 - White Wine Glasses Crystal Wine Glasses 496ml Whopping Capacity for Serious Wine Lovers Who Measure Joy in Bottles Not Glasses

S SALIENT£27.71306 rev

10mo ago

What buyers say about wine glasses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“It is top notch quality”

Value For Money19%

“Excellent value”

Size-Overall9%

“good size”

Advertised Vs Actual Product9%

“As described”

Strength5%

“I love these sturdy little glasses”

Design-Overall5%

“Beautiful design”

Shape/Style5%

“They have a lovely classic shape that looks nice on the table without being too big or fussy”

Gifting Purpose2%

“Ideal gift”

Temperature Retention2%

“Keeps the wine cool”

Thickness2%

“The glass is quite thick”

What buyers complain about

Size-Overall30%

“Small glass”

Quality-Overall10%

“I was disappointed at the quality of these glasses”

Strength9%

“very fragile”

Thickness9%

“In reality the glass is quite thick”

Value For Money4%

“Expensive”

Ease Of Cleaning4%

“they have arrived incredibly dirty”

Weight Light2%

“A little lightweight”

Advertised Vs Actual Product2%

“because the size is deceiving to an unknowing eye”

Dishwasher Safe2%

“I am skeptical about how they will hold up over time - specifically regarding dishwasher safety”

Gifting Purpose2%

“it was a special gift for someone”

Top return reasons

Size-Overall56%

Material Quality9%

Quality-Overall8%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Weight Heavy3%

Shape/Style3%