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Wine Glasses

Wine Glasses shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 85Growth 23Conversion 50Competition 85Returns 90Price range 77Avg price 81Brand share 83Review moat 67Quality gap 47
This niche Category average

Is Wine Glasses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wine Glasses is a £1.4M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.

Wine Glasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 4.0% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr80K
Search volume / yr-4.4%2.0M
Conversion rate4.0%
Avg price£17.58

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers33 · 73
Top-5 product click share30%
Open market48%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 72 products

Sponsored placement74%
New entrants (1y)12· 4 succeeded
Avg rating4.5★
Avg reviews821

Top Wine Glasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£29K£57K£86K£115K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

73

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

30%

Top 20: 62%

Open market

43%

  • Argon Tableware15%
  • Ravenhead13%
  • Homiu9%
  • Krosno8%
  • ParaCity6%
  • FLOW Barware5%

Wine Glasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR4.0%Products72Brands33Top 5 Brands52%OOS Rate5.6%Rating4.5★Reviews821Avg BSR#96
150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Wine Glasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wine glasses1.0M/yr
  • wine glass200K/yr
  • wine glasses set of 6159K/yr
  • red wine glasses147K/yr
  • wine glasses 4 set87K/yr
  • white wine glasses78K/yr
  • wine glasses set of 252K/yr
  • crystal wine glasses42K/yr
  • wine glasses set of 1227K/yr
  • large wine glasses25K/yr

What reviews say buyers love and hate about Wine Glasses

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall26%

It is top notch quality

Value For Money19%

Excellent value

Size-Overall9%

good size

Advertised Vs Actual Product9%

As described

Strength5%

I love these sturdy little glasses

What buyers complain about

74% of reviews
Size-Overall30%

Small glass

Quality-Overall10%

I was disappointed at the quality of these glasses

Strength9%

very fragile

Thickness9%

In reality the glass is quite thick

Value For Money4%

Expensive

Wine Glasses return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Material Quality
9%
3Quality-Overall
8%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
4%

Common Wine Glasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wine Glasses 67/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 72 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Wine Glasses on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.1× the quietest.