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Wine Glasses

Pass

Wine Glasses scores 67 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -4.4% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£1.4M/yr2.0M searches / yr
90-day growth
-4.4%search demand this quarter
Competition
30%top-5 click share · 33 brands · 73 sellers

Flapen Score

Wine Glasses against its category

The dotted line is the Home & Garden average. Past it, Wine Glasses is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Glasses 2.0M times last year and spent an estimated £1.4M. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
4.0%
Market size, estimated
£1.4Ma year
Peak month
December4.1× the quietest month
Top search term
wine glasses1.0M searches a year

02 · Price

A sale here is worth £17.58.

Listings sell for £17.58 on average, from £6.19 to £44.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £17.58 that is £13K to £18K a year per listing.

Average price
£17.58inside the $15 to $100 sweet spot
Price range
£6.19–£44.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£18K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #96 within Glassware. It carries 821 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
85%
Out of stock, average day
5.6%
Average rank
#96in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
72

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Wine Glasses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£29K£57K£86K£115K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

73

Est. top-5 brand share

52%

Top 20: 93%

Est. top-5 click share

30%

Top 20: 62%

Open market

43%

  • Argon Tableware15%
  • Ravenhead13%
  • Homiu9%
  • Krosno8%
  • ParaCity6%
  • FLOW Barware5%

Demand

Wine Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Wine Glasses search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine glasses1.0M/yr
  • wine glass200K/yr
  • wine glasses set of 6159K/yr
  • red wine glasses147K/yr
  • wine glasses 4 set87K/yr
  • white wine glasses78K/yr
  • wine glasses set of 252K/yr
  • crystal wine glasses42K/yr
  • wine glasses set of 1227K/yr
  • large wine glasses25K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Glasses

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Small glass”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wine Glasses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data