Is wine glass charms profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 54 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the wine glass charms niche?

40 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in wine glass charms?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.6%.

When does demand for wine glass charms peak?

Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the wine glass charms niche?

Listings span £2.66–£12.37; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

wine glass charms

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.66–$12.37) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Review moat

Great232.2

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.52

avg listing price — sweet spot $15–$100

Market size

Bad£37K

£37K/yr · 136K searches

Price range

Bad£2.66–£12.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wine glass charms is a £37K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wine glass charms market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £28K–£33K; units × avg price
Conversion rate: 4.9%
Avg BSR: #279
Page quality: 0%
Prime: 94%
Sponsored: 87%
Out of stock: 16.7%
Avg brand age: 30 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

33%

Top 20: 70%

Open market

56%

SANNIX12%
URROMA8%
Larrel7%
MOSNLEILA7%
XGzhsa5%
BENECREAT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top wine glass charms search terms

wine glass charms68K/yr -9.1%3.1% conv.
glass charms15K/yr -8.2%2.0% conv.
wine charms14K/yr +5.0%3.1% conv.
glass charms for drinks11K/yr +16.8%3.7% conv.
glass markers for drinks7K/yr +47.3%4.3% conv.
glass identifiers for drinks5K/yr +68.8%5.5% conv.
wine glass markers6K/yr +47.3%2.2% conv.
wine glass charm rings5K/yr -0.9%4.8% conv.
wine charms for stem glasses6K/yr -29.6%3.5% conv.

All search terms

Top wine glass charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SANNIX Glass Charms 24pcs for Stem Glasses - Identifier Charms Funny Tags for Wine Tasting Party Decorations

SANNIX£6.954.6★656 rev

URROMA 12pcs Gold Constellation Wine Glass Charms Wedding Drink Markers Wine Accessories Wine Glass Marker Party Favors Stainless Steel

URROMA£4.534.6★39 rev

25PCS Wine Glass Charms Wine Charms for Stem Glasses Identifier Tags for Stem Glasses Champagne Glass Charm Rings Summer Beach Themed Drink Charm for or DIY Decorations and Party Decorations

Larrel£5.284.5★17 rev

XGzhsa Drink Markers 12 Pieces Silicone Humanoid Wine Glass Markers for Identification and Decoration at Party

XGzhsa£5.474.3★185 rev

MOSNLEILA Wine Glass Charms Stem Glass Markers & Identifiers - Funny Drink Name Tags for Christmas and Party Decorations - Black Letters Themed Set of 26

MOSNLEILA£3.854.7★744 rev

Newest

by launch date

Viicoor Wine Glass Charms 36 Pieces Ocean Animals Party Tags Holiday Drink Markers (Ocean-36PCS)

Viicoor£7.580 rev

4mo ago

Kynigo 87Pcs Wine Glass Charms Kit Including Colorful Tassel Drink Charm Markers Tags Gold Silver Wine Glass Rings Wines Glasses Marker Tags for Wedding Cocktail Bachelorette Party Decoration

Kynigo£4.130 rev

5mo ago

TeaATiCh 20Pcs Wine Glass Charms Funny & Unique Wine Charm Reusable Glass Charms for Drinks for Tasting Parties Fruit 20 Designs

TeaATiCh£6.652 rev

7mo ago

WanderGo 30 Pcs Marine Series Wine Glass Charms Wine Glass Charms for Fun Parties For Theme Party Cup Decoration

WanderGo£5.254 rev

1y ago

25PCS Wine Glass Charms Wine Charms for Stem Glasses Identifier Tags for Stem Glasses Champagne Glass Charm Rings Summer Beach Themed Drink Charm for or DIY Decorations and Party Decorations

Larrel£5.2817 rev

1y ago

What buyers say about wine glass charms

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“They are affordably priced at just over £7 which is reasonable”

Ease Of Use18%

“Excellent to use”

Quality-Overall15%

“Good quality”

Advertised Vs Actual Product11%

“Did the job”

Gifting Purpose10%

“Perfect gift”

Color7%

“Colourful”

Shape/Style3%

“Except the Flamingos, all the other shapes and colours are cute and useful”

Precious Gemstone3%

“Wonderful little charms”

Recycle/Reuse1%

“The charms are also reusable”

Design-Overall1%

“The charms are lightweight and have appealing designs that are colourful and eye-catching”

What buyers complain about

Size-Overall40%

“Not fit for purpose”

Quality-Overall30%

“Poor quality”

Adhesion/Stickiness20%

“don't stick or not tight enough”

Color Fading/Discoloration10%

“Very discoloured & had to be returned”

Top return reasons

Size-Overall35%

Quality-Overall17%

Rusts/Corrodes6%

Gifting Purpose4%

Compatibility-Overall4%

Strength4%

Cartridge/Ink Quality4%

Advertised Vs Actual Product4%

Shape/Style4%

Value For Money4%

Common questions

Is wine glass charms profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 54 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the wine glass charms niche?: 40 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in wine glass charms?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.6%.
When does demand for wine glass charms peak?: Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the wine glass charms niche?: Listings span £2.66–£12.37; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.