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Wine Glass Charms

Maybe

Returns run at only 0.6% of orders. But prices span $2.66–$12.37, mostly outside the sweet spot, so Wine Glass Charms is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£37K/yr136K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
33%top-5 click share · 40 brands · 52 sellers

Flapen Score

Wine Glass Charms against its category

The dotted line is the Home & Garden average. Past it, Wine Glass Charms is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Glass Charms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Glass Charms 136K times last year and spent an estimated £37K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
4.9%
Market size, estimated
£37Ka year
Peak month
December6.8× the quietest month
Top search term
wine glass charms68K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.66 to £12.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £5.52 that is £0 to £552 a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.66–£12.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£552
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #279 within Barware. It carries 232 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
94%
Out of stock, average day
16.7%
Average rank
#279in Barware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wine Glass Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

40 rising

Sellers

52

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

33%

Top 20: 70%

Open market

56%

  • SANNIX12%
  • URROMA8%
  • Larrel7%
  • MOSNLEILA7%
  • XGzhsa5%
  • BENECREAT5%

Demand

Wine Glass Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Wine Glass Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine glass charms68K/yr
  • glass charms15K/yr
  • wine charms14K/yr
  • glass charms for drinks11K/yr
  • glass markers for drinks7K/yr
  • glass identifiers for drinks5K/yr
  • wine glass markers6K/yr
  • wine glass charm rings5K/yr
  • wine charms for stem glasses6K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Glass Charms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.12

Not fit for purpose

Not really a one size fits all

Quality-Overall30%−0.06

Poor quality

quality is abysmal

Adhesion/Stickiness20%−0.09

don't stick or not tight enough

Color Fading/Discoloration10%−0.04

Very discoloured & had to be returned

Love

Value For Money29%+2.36

They are affordably priced at just over £7 which is reasonable

Good value for money

Good price

Ease Of Use18%+0.12

Excellent to use

Simple, easy to put onto camera glasses

Perfect for use

Quality-Overall15%−0.06

Good quality

Excellent quality and value

Good quality for the price

Advertised Vs Actual Product11%+0.50

Did the job

As described

Do what is expected

Gifting Purpose10%+0.79

Perfect gift

a great present idea

These would make nice little favour gifts for a special occasion

Return

0.6% Return rate 50% Fixable by listing

Size-Overall35%▁▆█▄▄▄

Not fit for purpose

Not really a one size fits all

Quality-Overall17%▁▁█▁▃▅

Poor quality

quality is abysmal

Rusts/Corrodes6%▁▁▁▁█▁
Gifting Purpose4%▁▁▁▁█▁
Compatibility-Overall4%▁▁▁▁▁█

FAQ

Common Wine Glass Charms questions

Answered from the same tracked data.