Wine Decanter
Wine Decanter shows a sweet-spot price point ($24.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Wine Decanter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Wine Decanter is a £192K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Wine Decanter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -30.7% over the last 90 days and 4.1% of searches end in a purchase.
£192K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Wine Decanter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wine Decanter & Accessories (Cork Stopper + Cleaning Beads) - 100% Lead-Free Crystal Wine Carafe Unique Gift Idea
- Price
- £25.60
- Rating
- 4.8/5
- Reviews
- 3,299
- Age
- 9y ago
Glastal Wine Decanter with Aerator Crystal Glass Red Wine Decanter Wine Carafe Decanter with Stainless Steel Filter Drip-Free Pour Wine Aerator Decanter 63.3oz/1800ml
- Price
- £28.19
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 6y ago
Katie Jayne Signature 1.5L Mouth-Blown Glass Wine Decanter/Aerator | 30.5cm Carafe for Port with Wide Base | Wine Pourer with Flared Neck for Enhanced Flavour | Gift-Boxed Glassware Wine Accessory
- Price
- £19.38
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
YouYah Wine Decanter with Built-in Aerator & Filter Carafe 100% Hand Blown Crystal Glass Wine Accessories
- Price
- £33.42
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 4y ago
Wine DecanterTowinle Red Wine Carafe Leadfree Crystal Glass Wine Aerator Wine Presents Accessories (1200 Milliliter)
- Price
- £19.79
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 9y ago
Trending
90-day click momentum
EVERGOODS Wine Decanter with Stopper Glass Wine Decanter 1.2L
- Price
- £9.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
1500ml 360 Rotating Wine Decanter Set with 2 Lead-Free Crystal Burgundy Glasses - 720ml Red Stem Wine Glasses Fast Aeration Red Wine Carafe for Wine Lovers Wedding Anniversary
- Price
- £21.30
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 5mo ago
Vessyn Hand-Blown Crystal Wine Decanter with Cork Stopper 1.2L Lead-Free Red Wine Carafe Aerator with Unique Donut-Shaped Handle Elegant Centerpiece & Wine Lover Gift
- Price
- £15.08
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago
Argon Tableware Hoxton Optic Crystal Carafe 1.1L - Cut Glass Water & Wine Decanters Art Deco Ribbed Glass Serving Carafe for Juice Cocktails & Table Service
- Price
- £10.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Luxury Glass Wine Decanter Set with 2 Crystal Glasses - 1500ml 360 Rotating Design for Fast Aeration Lead-Free Red Wine Carafe Gift Box for Wedding Anniversary Retirement Wine Enthusiasts
- Price
- £32.75
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Newest
by launch dateEVERGOODS Wine Decanter with Stopper Glass Wine Decanter 1.2L
- Price
- £9.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Argon Tableware Hoxton Optic Crystal Carafe 1.1L - Cut Glass Water & Wine Decanters Art Deco Ribbed Glass Serving Carafe for Juice Cocktails & Table Service
- Price
- £10.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
1500ml 360 Rotating Wine Decanter Set with 2 Lead-Free Crystal Burgundy Glasses - 720ml Red Stem Wine Glasses Fast Aeration Red Wine Carafe for Wine Lovers Wedding Anniversary
- Price
- £21.30
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 5mo ago
Vessyn Hand-Blown Crystal Wine Decanter with Cork Stopper 1.2L Lead-Free Red Wine Carafe Aerator with Unique Donut-Shaped Handle Elegant Centerpiece & Wine Lover Gift
- Price
- £15.08
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago
Luxury Glass Wine Decanter Set with 2 Crystal Glasses - 1500ml 360 Rotating Design for Fast Aeration Lead-Free Red Wine Carafe Gift Box for Wedding Anniversary Retirement Wine Enthusiasts
- Price
- £32.75
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 rising
Sellers
54
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
44%
Top 20: 85%
Open market
43%
- Plaisir de la Cave15%
- NEW PACIFIC YOUYAH13%
- glastal10%
- Katie Jayne8%
- Littleduckling6%
- Towinle6%
Wine Decanter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top Wine Decanter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wine decanter112K/yr
- wine carafe28K/yr
- red wine decanter29K/yr
- wine decanter with aerator17K/yr
- decanter wine4K/yr
What reviews say buyers love and hate about Wine Decanter
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“It is well made”
“Worth the money”
“it feels like a well-crafted piece”
“It was a gift”
“Exactly as shown”
What buyers complain about
86% of reviews“Smaller than anticipated”
“The top can dismantle easily”
“not as described”
“Looks like its been used”
“Very very expensive considering the quality”
Wine Decanter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wine Decanter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
