Wine Decanter

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

4.1%

Market size, estimated

£192Ka year

Peak month

December8.9× the quietest month

Top search term

wine decanter112K searches a year

Listings sell for £24.76 on average, from £5.57 to £63.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £24.76 that is £2K to £6K a year per listing.

Average price

£24.76inside the $15 to $100 sweet spot

Price range

£5.57–£63.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #56 within Dishware & Serving Pieces. It carries 619 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

20.1%

Average rank

#56in Dishware & Serving Pieces

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

619per listing

Listings tracked

36

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months