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Wine Cooler Stick

Maybe

Search demand grew +814.4% this quarter. But shoppers spend only $20K a year here, so Wine Cooler Stick is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£20K/yr27K searches / yr
90-day growth
+814.4%search demand this quarter
Competition
81%top-5 click share · 11 brands · 14 sellers

Flapen Score

Wine Cooler Stick against its category

The dotted line is the Home & Garden average. Past it, Wine Cooler Stick is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Cooler Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Cooler Stick 27K times last year and spent an estimated £20K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +814.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+814.4%
Conversion, latest week
9.6%
Market size, estimated
£20Ka year
Peak month
July14.1× the quietest month
Top search term
wine chiller stick15K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £2.94 to £18.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.85 that is £785 to £2K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£2.94–£18.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£785–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #130 within Barware. It carries 581 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
4.6%
Average rank
#130in Barware
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
581per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wine Cooler Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Vicloon29%
  • OINOS23%
  • HOTUT16%
  • FLOW Barware8%
  • Vinenco7%
  • Generic4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Wine Cooler Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Wine Cooler Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine chiller stick15K/yr
  • wine cooler stick8K/yr
  • wine chiller stick with pourer3K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Cooler Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof40%

the bottle overflows

Spills the wine

Size-Overall20%−0.07

Fit issues

Durability20%−0.06

Snapped first time

Temperature Retention10%+1.92

Does not really make your wine colder

Even when I returned it to the fridge it did not make it colder

After freezing the chiller stick for 12 hours when I put it in the chilled bottle of wine it did not make it any colder

Adhesion/Stickiness10%−0.05

So the bottom was not in contact with the stick

Love

Temperature Retention27%+1.92

Brilliant little device to keep your wine chilled

Keeps wine cool

Great, really keeps wine cool, only downside is if you forget to put them in the freezer

Value For Money18%+1.45

Great value

Great product good value

Fabulous value

Quality-Overall17%+1.32

Great quality, excellent value

Great product

Well made and durable

Portability9%−0.10

Handy gadget

Ease Of Use9%−0.01

Easy to use

Return

0.5% Return rate 39% Fixable by listing

Size-Overall28%▅▁▁█▁▁

Fit issues

Gifting Purpose22%█▁▁▁▁▁
Functionality-Overall17%▁▁▁▅▁█
Instructions/User Manual/Troubleshooting11%
Advertised Vs Actual Product11%▁▁▁▁▁█

FAQ

Common Wine Cooler Stick questions

Answered from the same tracked data.