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Wine Cooler

Pass

Wine Cooler scores 66 out of 100, a Pass. Shoppers spend $410K a year here, search demand grew +122.8% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£410K/yr293K searches / yr
90-day growth
+122.8%search demand this quarter
Competition
50%top-5 click share · 18 brands · 49 sellers

Flapen Score

Wine Cooler against its category

The dotted line is the Home & Garden average. Past it, Wine Cooler is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Cooler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Cooler 293K times last year and spent an estimated £410K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +122.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+122.8%
Conversion, latest week
3.9%
Market size, estimated
£410Ka year
Peak month
December3.2× the quietest month
Top search term
wine cooler203K searches a year

02 · Price

A sale here is worth £36.34.

Listings sell for £36.34 on average, from £6.62 to £172.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £36.34 that is £9K to £18K a year per listing.

Average price
£36.34inside the $15 to $100 sweet spot
Price range
£6.62–£172.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #759 within Barware. It carries 1,912 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
3.7%
Average rank
#759in Barware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,912per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wine Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

49

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

33%

  • GEEZY17%
  • Huski13%
  • Viners11%
  • Vacu Vin10%
  • LE CREUSET9%
  • BarCraft7%

Demand

Wine Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Wine Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine cooler203K/yr
  • wine bottle cooler19K/yr
  • wine chiller15K/yr
  • champagne cooler14K/yr
  • wine coolers11K/yr
  • wine coolers for wine bottles8K/yr
  • wine chillers7K/yr
  • electric wine cooler6K/yr
  • wine bottle coolers5K/yr
  • prosecco cooler3K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Cooler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.09

Not fit for purpose

can only fit in narrow bottles

too short

Temperature Control8%

it never rose above 14C

and the wine is definitely not maintaining a just out of the fridge temperature - even within half an hour of placing in the chiller

Functionality-Overall8%−0.03

Im sorry to say it doesnt really do the job

Didnt work

Temperature Retention7%+1.49

This definitely chills bottles of wine

Doesnt keep wine cold

Value For Money7%+0.33

Not cheap

For the price its disgusting

Love

Quality-Overall24%+1.77

Looks good and seems to be well made

Good quality cooler

Excellent product

Temperature Retention20%+1.49

Keeps wine cool

Really does keep wine chilled for hours

Cold maintained

Size-Overall11%−0.09

Fits most regularly size bottles

It's a great size. so compact!

Lovely size and it looks Really nice

Advertised Vs Actual Product8%

Does the Job

Just what I wanted

Works as it says

Value For Money5%+0.33

Worth every penny

Good value for money

Fantastic price

Return

0.8% Return rate 73% Fixable by listing

Size-Overall56%▆█▇▅▇▆

Not fit for purpose

can only fit in narrow bottles

too short

Value For Money5%█▁▁▁▂▃

Not cheap

For the price its disgusting

Color4%▁▁▇▁▄█
Functionality-Overall3%▇▁▁█▂▄

Im sorry to say it doesnt really do the job

Didnt work

Scratch Resistance3%▁▁▃█▇▁

FAQ

Common Wine Cooler questions

Answered from the same tracked data.