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Wine Carrier

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $31K a year here, so Wine Carrier is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£31K/yr59K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
39%top-5 click share · 37 brands · 45 sellers

Flapen Score

Wine Carrier against its category

The dotted line is the Home & Garden average. Past it, Wine Carrier is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Carrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Carrier 59K times last year and spent an estimated £31K. The top 5 brands take 44% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
7.3%
Market size, estimated
£31Ka year
Top search term
wine carrier15K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £3.68 to £18.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.38 that is £0 to £738 a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£3.68–£18.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£738
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #250 within Shopping Bags & Baskets. It carries 455 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
15.8%
Average rank
#250in Shopping Bags & Baskets
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wine Carrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 falling

Sellers

45

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

39%

Top 20: 82%

Open market

51%

  • Leogony13%
  • Lewooilt12%
  • Hopton7%
  • Sliverdew6%
  • Bbtcxjs6%
  • INBOLM5%

Demand

Wine Carrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.4× · 8 of 12 months tracked

Search terms

Top Wine Carrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine carrier15K/yr
  • wine carrier bag 6 bottles10K/yr
  • wine bottle carrier7K/yr
  • bottle bags for wine x 68K/yr
  • wine bottle carrier 6 bottles6K/yr
  • bottle carrier bag4K/yr
  • 6 bottle wine carrier5K/yr
  • cardboard bottle carrier4K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Carrier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.01

it didn't fit

Too Short length

Very small

Strength12%+0.49

give it more strength - it seemed a little flimsy

Flimsy

Does the job well if maybe a little flimsy

Durability7%−0.04

Bought these and after only 4 uses the bottom of the bag has split away from the side

It fell apart

Value For Money7%+0.16

a little expensive

To return this item cost me almost as much as the product

Waste of money

Ease Of Use6%−0.02

Difficult to get the bottles in

These are really inconvenient

Love

Quality-Overall21%+2.26

Well made item

well made items

Excellent product

Strength16%+0.49

Sturdy bag

Very sturdy

Strong bags

Value For Money11%+0.16

Reasonably priced

Good price

Excellent value

Size-Overall8%−0.01

Snug fit

Fits bottle perfectly

Bottles fit perfectly

Advertised Vs Actual Product6%+0.50

Does the job

As described

exactly what I needed

Return

1.0% Return rate 69% Fixable by listing

Size-Overall58%▆▆███▅

it didn't fit

Too Short length

Very small

Quality-Overall10%▁█▁▆▄█
Advertised Vs Actual Product6%█▃▃▁▄▃
Strength5%█▃▁▃▄▁

give it more strength - it seemed a little flimsy

Flimsy

Does the job well if maybe a little flimsy

Defective Material/Parts4%▁█▁█▁▇

FAQ

Common Wine Carrier questions

Answered from the same tracked data.