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Wine Carrier

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $31K a year here, so Wine Carrier is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£31K/yr59K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
39%top-5 click share · 37 brands · 45 sellers

Flapen Score

Wine Carrier against its category

The dotted line is the Home & Garden average. Past it, Wine Carrier is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Carrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Carrier 59K times last year and spent an estimated £31K. The top 5 brands take 44% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
7.3%
Market size, estimated
£31Ka year
Top search term
wine carrier15K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £3.68 to £18.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.38 that is £0 to £738 a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£3.68–£18.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£738
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #250 within Shopping Bags & Baskets. It carries 455 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
15.8%
Average rank
#250in Shopping Bags & Baskets
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
39

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wine Carrier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 falling

Sellers

45

Est. top-5 brand share

44%

Top 20: 84%

Est. top-5 click share

39%

Top 20: 82%

Open market

51%

  • Leogony13%
  • Lewooilt12%
  • Hopton7%
  • Sliverdew6%
  • Bbtcxjs6%
  • INBOLM5%

Demand

Wine Carrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.4× · 8 of 12 months tracked

Search terms

Top Wine Carrier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine carrier15K/yr
  • wine carrier bag 6 bottles10K/yr
  • wine bottle carrier7K/yr
  • bottle bags for wine x 68K/yr
  • wine bottle carrier 6 bottles6K/yr
  • bottle carrier bag4K/yr
  • 6 bottle wine carrier5K/yr
  • cardboard bottle carrier4K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Carrier

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
1.0%of orders come back
“it didn't fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wine Carrier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data