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Wine Aerator

Fail

Prices span $5.21–$16.62, mostly outside the sweet spot, so Wine Aerator is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£110K/yr107K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
73%top-5 click share · 10 brands · 17 sellers

Flapen Score

Wine Aerator against its category

The dotted line is the Home & Garden average. Past it, Wine Aerator is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Aerator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Aerator 107K times last year and spent an estimated £110K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
11.0%
Market size, estimated
£110Ka year
Peak month
December9.4× the quietest month
Top search term
wine aerator71K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £5.21 to £16.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£5.21–£16.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #102 within Barware. It carries 1,276 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#102in Barware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,276per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wine Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • hotder21%
  • mafiti19%
  • AIKARO19%
  • FLOW Barware19%
  • LE CREUSET7%
  • FosFun6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Wine Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Wine Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine aerator71K/yr
  • wine air aerator13K/yr
  • wine aerator pourer11K/yr
  • red wine aerator9K/yr
  • aerator wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Aerator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.26

Broken after a few uses

Stopped working

after a few weeks it started turning itself on

Value For Money15%−0.02

Waste of money

Total waste of money

Leak-Proof11%

leaks when used on screw top bottles

Natural Resource Wastage11%−0.06

Waste of Money

Ease Of Use11%+0.44

Not easy to use

Love

Quality-Overall36%+3.09

Really great and easy to use

Excellent product

Well made item

Ease Of Use16%+0.44

Easy to use

Easy to, carry, use, clean and maintain

Its easy to use as you just pour the wine through the top

Value For Money15%−0.02

Great product for the price

Value for money

Great product at a reasonable price

Advertised Vs Actual Product9%+0.55

Works as advertised

does the job

Just what I wanted

Efficiency8%−0.02

Works great

Item worked well

It works

Return

0.8% Return rate 17% Fixable by listing

Functionality-Overall18%▄▆▅█▅▁

Returned item didn't work

Leak-Proof16%▃▁▅▁▆█

leaks when used on screw top bottles

Size-Overall11%▄▆▁█▁▁
Defective Material/Parts8%▁▁▄▁█▁
Charging5%▇▁▁█▁▁

FAQ

Common Wine Aerator questions

Answered from the same tracked data.