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Wine Aerator

Fail

Prices span $5.21–$16.62, mostly outside the sweet spot, so Wine Aerator is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£110K/yr107K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
73%top-5 click share · 10 brands · 17 sellers

Flapen Score

Wine Aerator against its category

The dotted line is the Home & Garden average. Past it, Wine Aerator is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Aerator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Aerator 107K times last year and spent an estimated £110K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
11.0%
Market size, estimated
£110Ka year
Peak month
December9.4× the quietest month
Top search term
wine aerator71K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £5.21 to £16.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£5.21–£16.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #102 within Barware. It carries 1,276 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#102in Barware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,276per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wine Aerator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

17

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

9%

  • hotder21%
  • mafiti19%
  • AIKARO19%
  • FLOW Barware19%
  • LE CREUSET7%
  • FosFun6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Wine Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Wine Aerator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine aerator71K/yr
  • wine air aerator13K/yr
  • wine aerator pourer11K/yr
  • red wine aerator9K/yr
  • aerator wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Aerator

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Durability”
0.8%of orders come back
“Broken after a few uses”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wine Aerator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data