Wine Aerator
FailPrices span $5.21–$16.62, mostly outside the sweet spot, so Wine Aerator is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £110K/yr107K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 17 sellers
Flapen Score
Wine Aerator against its category
The dotted line is the Home & Garden average. Past it, Wine Aerator is stronger. Inside it, weaker.
Market
The Wine Aerator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wine Aerator 107K times last year and spent an estimated £110K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £110Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- wine aerator71K searches a year
02 · Price
A sale here is worth £9.34.
Listings sell for £9.34 on average, from £5.21 to £16.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.
- Average price
- £9.34under the $15 to $100 sweet spot
- Price range
- £5.21–£16.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #102 within Barware. It carries 1,276 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #102in Barware
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,276per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wine Aerator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hotder Wine Aerator Acrylic Red Wine Decanter Pourer with Base Gift Set for Christmas New Year Party Wine Lover
- Price
- £8.72
- Rating
- 4.7/5
- Reviews
- 7,603
- Age
- 13y ago

Wine Aerator Mafiti Acrylic Red Wine Decanter with Base Gift Set for Christmas New Year Party for Wine Lovers (Type-A)
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 1y ago

Flow Barware Wine Aerator Red Wine Air Aerator Pourer Breather with Filter & Base | Decanter Aerating Accessories Gift | Improve Flavour Aroma & Taste Instantly.
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 599
- Age
- 2y ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter and Base
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 1y ago

LE CREUSET WA143L-31 Instant Aerator Wine Pourer With Drip-Free Pouring Edge Model WA-143 Suitable For All Wine Bottles Plastic Black Onyx 59138011047068
- Price
- £13.50
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 14y ago
Trending
90-day click momentum
ELMWAY VinoLux Series Upgraded Wine Aerator Pourer for Cork & Screw Cap Bottles Enhances Wine Flavor & Aroma with Drip-Free Pour Elegant Stainless Steel Accent for Wine Lover Silver
- Price
- £6.26
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

AIKARO - Electric Wine Aerator Pourer Rechargeable Automatic Electronic Decanter with Base
- Price
- £13.23
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter and Base
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 1y ago

Flow Barware Wine Aerator Red Wine Air Aerator Pourer Breather with Filter & Base | Decanter Aerating Accessories Gift | Improve Flavour Aroma & Taste Instantly.
- Price
- £8.11
- Rating
- 4.7/5
- Reviews
- 599
- Age
- 2y ago

Wine Aerator Mafiti Acrylic Red Wine Decanter with Base Gift Set for Christmas New Year Party for Wine Lovers (Type-A)
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch date
ELMWAY VinoLux Series Upgraded Wine Aerator Pourer for Cork & Screw Cap Bottles Enhances Wine Flavor & Aroma with Drip-Free Pour Elegant Stainless Steel Accent for Wine Lover Silver
- Price
- £6.26
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

AIKARO - Electric Wine Aerator Pourer Rechargeable Automatic Electronic Decanter with Base
- Price
- £13.23
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago

2 Pack Wine Aerator Pourer Set Premium Red Wine Decanter Aerating Spout No-Drip No-Spill Wine Pourer Improves Flavor Aroma and Taste Instantly for Red Wine Bottles Gifts for Wine Lovers Black
- Price
- £5.21
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter and Base
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 1y ago

Wine Aerator Mafiti Acrylic Red Wine Decanter with Base Gift Set for Christmas New Year Party for Wine Lovers (Type-A)
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
17
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- hotder21%
- mafiti19%
- AIKARO19%
- FLOW Barware19%
- LE CREUSET7%
- FosFun6%
- Open — no brand owns it (4 brands, 9%)
Demand
Wine Aerator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Wine Aerator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wine aerator71K/yr
- wine air aerator13K/yr
- wine aerator pourer11K/yr
- red wine aerator9K/yr
- aerator wine3K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Aerator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken after a few uses
Stopped working
after a few weeks it started turning itself on
Waste of money
Total waste of money
leaks when used on screw top bottles
Waste of Money
Not easy to use
Love
Really great and easy to use
Excellent product
Well made item
Easy to use
Easy to, carry, use, clean and maintain
Its easy to use as you just pour the wine through the top
Great product for the price
Value for money
Great product at a reasonable price
Works as advertised
does the job
Just what I wanted
Works great
Item worked well
It works
Return
0.8% Return rate 17% Fixable by listing
Returned item didn't work
leaks when used on screw top bottles
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Aerator questions
Answered from the same tracked data.









